TORONTO, March 15,
2024 /CNW/ - Guinness invites Canadians to celebrate
the upcoming St. Patrick's Day with its most diverse portfolio yet.
Guinness is proud to offer an inclusive array of options that
capture the essence of Irish craftsmanship, including the iconic
Guinness Draught, Guinness Nitro Cold Brew, Guinness Extra Stout,
and its latest innovation, Guinness 0 Non-Alcoholic Draught, which
is now available in grocery stores nationally.
Guinness is committed to innovation and pushing boundaries while
staying true to its unique flavour. At its core, Guinness is brewed
using four natural ingredients - water, barley (malted &
roasted), hops, and yeast, solidifying its status as the world's
most popular stout.
Brewed for more than two centuries and sold in more than 120
countries, Guinness has become synonymous with St. Patrick's Day
celebrations thanks to its deep Irish roots. This year, Guinness
invites consumers 19+ to raise a glass to St. Patrick's Day with
our versatile lineup of brews:
- Guinness Draught Stout: The classic Guinness is smoothly
balanced with bitter, sweet and roasted notes. It's famous for its
dark colour with a creamy head.
- Guinness 0 Non-Alcoholic Draught: Offers a
non-alcoholic option for those seeking a taste similar to that of
Guinness without the alcohol, which is gently removed through an
innovative cold filtration method.
- Guinness Nitro Cold Brew Coffee Beer: Made for the beer
and coffee lover. Flavourful notes of coffee, chocolate and caramel
make for a delicious yet refreshingly sweet taste.
- Guinness Extra Stout: Based on a beer first brewed in
1821 with extra hops for preservation during lengthy sea voyages,
our recipe resulted in a full flavoured, bold beer.
As we toast to the occasion, here are some fun facts about
Guinness:
- Held at a 45-degree angle, it takes precisely 119.5 seconds to
pour the perfect pint of Guinness.
- The iconic dark colour of Guinness is actually a rich shade of
ruby red, derived from roasted barley.
- The distinctive "widgets" found in Guinness cans, filled with
nitrogen, replicate the same pour as a draught pint, ensuring a
consistent drinking experience. In a 2004 UK poll of the best
inventions of the past 40 years, the widget came in as #1, with the
Internet at #2.
- A traditional culinary combination often enjoyed by guests at
the St. James's Gate Brewery in
Ireland is the pairing of Guinness
with beef and oysters.
Guinness is available where beer and non-alcoholic beer options
are sold nation-wide. Please enjoy responsibly. Sláinte!
About Guinness
The Guinness brand was established in 1759, when Arthur Guinness
signed a 9,000-year lease on St.
James's Gate Brewery in Dublin. Brewed using four main ingredients,
water, barley (malted & roasted), hops and yeast, Guinness is
the world's most popular stout. The iconic beer is brewed in over
49 countries worldwide and sold in over 150 with almost 9-million
glasses of Guinness enjoyed every day around the world. The most
Guinness is sold in Great Britain,
Ireland, USA, Nigeria
and Cameroon. More information can
be found at www.guinness.com.
About Diageo North
America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's
global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
SOURCE Guinness Canada