LAS VEGAS, Oct. 3, 2013 /PRNewswire/ -- In one of the
most unique and openly transparent promotions ever mounted, Diamond
Resorts International (NYSE: DRII) is continuing to send families
to various vacation locations as "Undercover Guests." In this
second wave of the online sweepstakes, 4 families will receive a
weeklong paid vacation for up to four people, each at a different,
undisclosed Diamond Resorts destination. In addition to receiving
the vacation of a lifetime, each family will report back to Diamond
and detail all the dimensions of the vacation experience.
Management will take this information and use it to improve and
innovate across all aspects of Diamond Resorts, creating an
ever-more-satisfying vacation paradigm.
Many families in the Undercover Guest program will also be
videotaped, as was the first family, to complete the undercover
assignment. Excerpts from the video footage will then be posted on
the Diamond Resorts website for all to see. In addition to being
genuinely innovative, this aspect of the sweepstakes and its
aftermath represents a new, highly accessible level of corporate
transparency.
David Palmer, President and CEO
of Diamond Resorts, explained the driving rationale behind the
promotion. "Our commitment to great vacations is absolute," he
said. "Undercover Guest is an innovative tool we use to ensure that
we are living up to our standards of affordable luxury and
priceless memories." Palmer continued, "We deeply value what these
families do in going undercover for us—not just in terms of telling
us where we can improve the vacation experience, but also because
we believe that time spent on vacation with your loved ones is more
than just a break. It's critical to well-being. We are committed to
make every vacation the best it can be. The Undercover Guest
program helps us strive to achieve that for everyone."
The sweepstakes that selects the winning families will be live
until November 9th, 2013, and full
entry details are available on the website at
www.DiamondResorts.com. Winners will be drawn every two weeks
for a total of 4 winning families.
About Diamond Resorts International®
Diamond Resorts
International®, with its network of more than 300 vacation
destinations located in 33 countries throughout the continental
United States, Hawaii, Canada, Mexico, the Caribbean, South
America, Central America,
Europe, Asia, Australia and Africa provides guests with choices and
flexibility as they design their dream vacation, whether they're
traveling an hour away or around the world. Diamond Resorts team
members "move mountains" so members and guests get affordable
luxury and priceless memories, and so that each vacation is the
best possible. Our hassle-free, relaxing vacations give guests a
truly memorable experience every time, for a lifetime.
Diamond Resorts International® manages vacation ownership
resorts and sells vacation ownership points that provide members
and owners with Vacations of a Lifetime™ through 92 managed
resorts, 210 affiliated properties and four cruise itineraries. To
learn more, visit DiamondResorts.com.
Contact:
Stevi Wara, Vice President
702.823.7069
media@diamondresorts.com
SOURCE Diamond Resorts International