The fan-favorite grill and bar has partnered
with one of the most popular groups from the '90s to create a new
version of its jingle
DALLAS, Nov. 14,
2023 /PRNewswire/ -- I want my baby back, baby
back, baby back… we all know how it starts and now, it's stuck in
your head. To celebrate this famous Chili's jingle more than
25 years after it entered the zeitgeist, Boyz II Men today released
their own rendition of the jingle aptly titled "I Want My Baby
Back." The group's harmonizing skills led many to believe they were
the original vocalists of the jingle, so finally, Boyz II Men got a
chance to give the original a smooth '90s-inspired makeover.
"The original Baby Back Ribs Jingle and our fourth studio album
Evolution were both released in 1997. This was an unforeseen
connection that bonded us to Chili's and the jingle that year,"
said Boyz II Men. "It feels natural for us to re-release the Baby
Back Ribs Jingle and pay homage to Chili's legendary menu item in a
nostalgic way. We are excited for our and Chili's fans to have 'I
Wany My Baby Back' replaying in their minds for yet another
decade."
The jingle serves as the basis for advertisements that will run
across streaming services, online and social media throughout
November. In addition, fans are encouraged to use the 'Duet'
feature on TikTok to add their own flair to the jingle or add it to
their favorite playlist on Spotify. For those looking to get their
hands on a piece of history, a limited-edition vinyl — featuring
the Boyz II Men version of the jingle — and a '90s-inspired Boyz II
Men tour t-shirt are available for purchase via the Chili's Online
Merch shop.
"We are embracing our history and the things that make Chili's
such a beloved brand," said Chili's Chief Marketing Officer,
George Felix. "This reboot is
certainly part of that push as we're paying respect to the original
jingle while having Boyz II Men lend it their Grammy-winning sound.
We can't wait to watch our fans make their own versions of the
jingle on TikTok!"
Listen to the jingle on YouTube or the Chili's
Spotify page. Learn more about the campaign at
chilis.com/ribs.
About Chili's® Grill & Bar
Hi, welcome to Chili's! We are a leader in the casual dining
industry and the flagship brand of Dallas-based Brinker International, Inc.
(NYSE: EAT). We are known for our big mouth burgers, Chicken
Crispers, full-on sizzling fajitas and hand-shaken margaritas. We
take our food seriously – but not ourselves – because dining out
should feel like a celebration even if there is nothing to
celebrate. Our passion is making everyone feel special, and every
day, our ChiliHeads make it their job to spread #ChilisLove across
our more than 1,600 restaurants in 29 countries and two
territories. And Chili's cares. We host local Give Back Events to
support kids, education and hunger and have raised more than
$100 million benefiting St. Jude
Children's Research Hospital through generous Guest donations. Find
more information about us at chilis.com, follow us
on Twitter or Instagram, like us
on Facebook or join us on TikTok.
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SOURCE Chili's Grill & Bar