Charge 2 adds advanced health and fitness
features like “Relax” guided breathing and cardio fitness level
(estimated VO2 Max); Swim-proof Flex 2 goes ultra-slim, with modern
accessories to stay motivated in style
Building on the popularity of its groundbreaking wearable
devices, Fitbit (NYSE: FIT), the leader in the connected health and
fitness market, today introduced two new fitness wristbands –
Fitbit Charge 2™ and Fitbit Flex 2™. Charge 2 and Flex 2
effortlessly track your most important health and fitness stats,
with new sleek looks and an experience that is even more engaging,
motivating and personal to help you reach your goals. Both products
are available globally today for presale, with retail availability
starting this fall:
- Fitbit Charge
2: The most popular fitness wristband from Fitbit just got
better. In addition to PurePulse® heart rate tracking, it now
features an enhanced exercise experience, new health and fitness
tools, the smart notifications you need most, and a new design with
a larger display and interchangeable bands that easily let you go
from a workout to a night out.
- Fitbit Flex
2: Fitbit’s ultra-slim, first-ever swim-proof fitness
wristband features a removable tracker that transforms with classic
bands, elegant bangles or pendants, allowing you to effortlessly
track all-day activity, exercise and sleep in a style that’s all
your own.
“Over the past nine years it has been our ability to innovate on
both design and utility, and our deep understanding of what
consumers want that has made us the leading global wearables
company1,” said James Park, co-founder and CEO of Fitbit. “Flex
quickly became the best-selling tracker2 on the market as one of
the first wearables to successfully merge fitness and fashion;
we’ve revolutionized Flex 2 by making it swim-proof and adding more
features in a design than is 30% smaller than the original. We
broke new ground with Charge HR by making wrist-based heart rate
accessible to millions of users around the world, and we’ve done it
again with Charge 2, giving users a snapshot of their cardio
fitness based on estimated VO2 Max.”
Make Every Beat Count with Charge 2
Fitbit, the world’s leading wearables company1, has reimagined
Fitbit Charge HR™, its most popular fitness wristband that was the
first to bring continuous, automatic heart rate to your wrist. With
a new, sleek look and an easy-to-read display that is four times
larger than its predecessor, Charge 2 brings an experience that is
more engaging, motivating and personal to help you reach your
goals.
Top features include:
- Innovations from
PurePulse: Continuous heart rate tracking makes it easier to
maximize workouts, better track calorie burn and get a picture of
your overall health. Charge 2 advances health and fitness tracking
with two new impactful features that are powered by your personal
heart rate:
- Get a snapshot of
your cardio fitness level: Automatically find out how fit
you are with a personalized cardio fitness level and score, based
on your estimated VO2 Max, that are calculated using your user
profile, heart rate and exercise data. Plus, get guidance to take
action and improve your score over time by increasing exercise
frequency, intensity, or by reaching a healthier weight.
- Relax with guided
breathing sessions: Charge 2 offers a relaxing mindfulness
experience that calms your body and mind through personalized
deep-breathing sessions called “Relax”. The beat-to-beat changes in
your heart rate determine your personalized breathing rate for each
experience. Two- and five-minute sessions display real-time heart
rate visualizations, animations and vibrational cues to help you
align each inhale and exhale with the guide, and find moments of
calm throughout your day. Research has shown that developing a
long-term guided breathing practice can have health benefits that
include reducing stress3 and anxiety4, and lowering blood
pressure5.
- Enhanced fitness
experience: Get real-time, actionable exercise stats right
on the display so you can make instant adjustments during your
workouts and improve over time.
- Multi-sport
modes: Track specific workouts like runs, bike rides,
weights, yoga and more, plus get post-exercise summaries and a
detailed report of your activity in the Fitbit® app.
- Connected
GPS: Links your fitness wristband with the GPS in your
smartphone to provide even more precise and actionable real-time
stats, like pace and distance when you’re running, while recording
a map of your route in the app.
- Interval workout
mode: Guides you in alternating periods of high-intensity
exercise and recovery to maximize workouts like circuit training so
you can stay focused on your workout.
- Smarter, easier
all-day tracking: Advanced sensors make tracking your whole
day effortless by automatically capturing all-day activity and
sleep. SmartTrack™ automatic exercise recognition records everyday
activities like walking, running, elliptical, and more with ease.
Reminders to Move motivate you to stay active throughout the
day.
- Sleek, new
design: The modular design and easy-to-read tap-sensitive
display is four times larger than Charge HR, letting you
personalize a look that fits your style with interchangeable bands
and clock faces – while keeping you connected with the smart
notifications you need most.
“Ever since my days as a competitive athlete, staying healthy
and fit has always been a top priority, and I’ve built my life
around those goals,” said Gabby Reece, athlete, model, mother,
fitness leader and Fitbit ambassador. “Fitbit Charge 2 is unique in
that it gives me the tools and guidance for both. I not only have
continuous visibility into my heart rate which gives me real
insight into my overall health including workouts - but Fitbit
built on that even further with access to my cardio fitness level.
This new feature provides an estimate of my VO2 Max, which is
something I only had access to in a lab during my pro days. But
it’s Charge 2’s guided breathing sessions that really resonate with
me as one of the most important things I do to improve my health
and manage stress.”
Anywhere You Go, Track Your Day in Style with Flex 2
Fitbit has enhanced its iconic and industry-defining tracker,
Fitbit Flex®, into an ultra-slim, swim-proof fitness wristband that
can transform to fit your personal style with a variety of stylish
new accessories. With smarter exercise features, Flex 2
effortlessly tracks your fitness and provides friendly motivation
to help you stay active throughout your day.
Top features include:
- Ultra-slim,
minimalist design: Now 30% smaller6, Flex 2 features a
removable tracker and interchangeable slim, classic fitness bands
in seven colors that are perfect for every day, hitting the gym or
going for a swim.
- Premium accessory
options: Transform and customize Flex 2 in a variety of
Fitbit-designed bracelets and pendants to best suit your style or
activity. Choose from a range of luxe, premium mirror-finish
bangles in silver stainless steel, and 22k-plated gold or rose gold
stainless steel, or elegant lariat-style necklaces in silver
stainless steel or 22k-plated gold stainless steel for an elevated
look that fits seamlessly into your everyday life – from the office
to a night out7.
- Swim-proof and
automatic swim tracking: As Fitbit’s first swim-proof
wristband, Flex 2 is water resistant up to 50 meters, whether
you’re in the shower, pool or ocean, and it automatically tracks
your pool swims including laps, duration and calories burned in the
Fitbit App.
- Effortless and
automatic: Track your most important health and fitness
stats, plus:
- SmartTrack
automatic exercise tracking recognizes select workouts
(walks, runs, rides, elliptical, sports, aerobic workouts, and now
swims).
- Reminders to
Move help you stay active with friendly reminders to reach
mini hourly step goals and reduce stationary time.
- Personalized weekly exercise goals to
help you embrace a consistent routine and stay motivated.
- Smarter: A
simple LED display uses color-coded lights to show progress toward
your daily goal, and keeps you connected with call and text
notifications.
“Whether I’m working out, taking a class, rehearsing or running
errands, I want a device that is small, yet stylish, that I can
match to whatever I’m wearing,” said Julianne Hough, dancer,
singer, actress and Fitbit Ambassador. “Fitbit Flex 2 helps keep me
motivated to hit my health and fitness goals, and it’s even
swim-proof, so I can truly get credit for everything I do in my
day.”
Designer Collections for Flex 2
Fitbit continues to embrace strategic partnerships with fashion
designers and brands to offer innovative and exciting designs that
empower you to express your personal style while leading a healthy,
active life. Designer collections will be available for Flex 2 from
the following brands:
- PUBLIC
SCHOOL: Blending aspirational runway fashion with edgy,
urban street-style looks for approachable luxury accessories in
styles that range from high-end bracelets to accessible sports
bands that are both contemporary and sophisticated, available in
2017.
- Simply Vera Vera
Wang for Kohl’s: Inspired by Vera Wang’s signature design
philosophy and featuring materials such as metal and leather, this
collection, available at Kohl’s stores nationwide and Kohls.com in
winter 2016, includes classic, everyday accessories that balance
modern design with sophisticated elegance for an effortless
contemporary style.
- Tory
Burch: With classic, bold, everyday pieces featuring Tory
Burch’s signature open fretwork, stainless steel detailing and
smooth leather straps, this collection will transform your tracker
into a chic piece of jewelry, available in 2017.
Pricing and Availability
Charge 2 and Flex 2 are available for presale today on
Fitbit.com and tomorrow at major North American retailers online,
including Amazon.com, Best Buy, Brookstone, Dick’s Sporting Goods,
Nordstrom, REI, Target and Verizon. Fitbit Charge 2 and Flex 2 will
be available globally at other major retailers in September and
October, respectively. Prices below are on Fitbit.com, pricing at
retailers may vary.
- Fitbit Charge 2
($149.95) tracker with a classic fitness band in black,
blue, plum or teal
- Classic fitness accessory bands in four
colors, sold separately ($29.95)
- Luxe premium leather accessory bands in
blush pink, brown and indigo ($69.95)
- Special edition series in gunmetal and
rose gold coming soon ($179.95)
- Fitbit Flex 2
($99.95) tracker with a classic fitness band in black,
lavender, magenta or navy
- Classic fitness accessory bands in
seven on-trend shades of black, blush pink, gray, lavender,
magenta, navy and yellow, coming soon and sold separately
($14.95)
- Classic 3-pack fitness accessory band
hues in Pink (blush pink, lavender and magenta) and Sport (gray,
navy and yellow) coming soon ($29.95)
- Bangle accessory in gold, rose gold
($99.95) and silver stainless steel ($89.95)
- Pendant accessory in gold ($99.95) and
silver stainless steel ($79.95)
Fitbit also announced today new stylish collections for Fitbit
Alta™ and Fitbit Blaze™, as well as Fitbit Adventures – an
immersive new Challenge feature within the Fitbit app across the
full Fitbit platform of products; see details at
www.fitbit.com/press. For more information about Fitbit products
and services, please visit www.fitbit.com.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leader in the connected health and fitness
category, Fitbit designs products and experiences that
track everyday health and fitness. Fitbit’s diverse line of
award-winning products
includes Fitbit Surge®, Fitbit Blaze™, Fitbit
Charge 2™, Fitbit Charge HR™, Alta™, Fitbit
Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and
Fitbit Zip® activity trackers, as well as
the Aria® Wi-Fi Smart Scale. Fitbit products
are carried in 54,000 retail stores and in 64 countries around the
globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software, and services to
deliver innovative solutions for corporate wellness, weight
management, insurance and clinical research.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the US and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us
on Facebook, Instagram or Twitter and
share your Fitbit experience.
Investor Webcast and Conference Call Information
Fitbit will host a new product overview webcast for investors
and analysts today at 10:30 a.m. Eastern Time, 7:30 a.m. Pacific
Time. Participants may access the free, live webcast through the IR
Events & Presentation section of Fitbit’s website at
investor.fitbit.com. The audio-only version of the event can also
be accessed by dialing (412) 542-4135. Participants should request
to be placed into the Fitbit product launch event call. A replay of
the webcast will be archived on Fitbit’s website for the following
six months.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
retail availability of Fitbit Charge 2 and Fitbit Flex 2, as well
as Fitbit and third party accessories, and the availability of
product features described in this release. These forward-looking
statements are only predictions and may differ materially from
actual results due to a variety of factors, including the effects
of the highly competitive market in which we operate, including
competition from much larger technology companies; any inability to
successfully develop and introduce new products, features, and
services or enhance existing products and services; product
liability issues, security breaches or other defects; and other
factors discussed under the heading “Risk Factors” in our most
recent report on Form 10-Q filed with the Securities and
Exchange Commission. All forward-looking statements contained
herein are based on information available to us as of the date
hereof and we do not assume any obligation to update these
statements as a result of new information or future events.
1 IDC Worldwide Wearable Device Tracker, May 16, 2016,
http://www.idc.com/getdoc.jsp?containerId=prUS41284516
2 The NPD Group, Retail Tracking Service, Apr 2013 – Dec 2014,
Digital Fitness Devices, Smart Watches, Units
3 Relaxation techniques: Breath control helps quell errant
stress response, March 2016:
http://www.health.harvard.edu/mind-and-mood/relaxation-techniques-breath-control-helps-quell-errant-stress-response
4 A Longitudinal Study of Students’ Perceptions of Using Deep
Breathing Meditation to Reduce Testing Stresses, Nov. 2006:
http://transformationalchange.pbworks.com/f/test%2520stress%2520meditation%2520article%2520peer%2520reviewed.pdf
5 Beyond Medications and Diet: Alternative Approaches to
Lowering Blood Pressure, June 2013:
http://hyper.ahajournals.org/content/early/2013/04/22/HYP.0b013e318293645f.full.pdf
6 Comparison reflects Fitbit Flex vs. Fitbit Flex 2 size
7 Classic bands should be used for swimming and sleeping
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160829005361/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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