Track and understand your overall health with
easy setup and connection to the Fitbit platform
Fitbit (NYSE:FIT), the leading global wearables brand,
today unveiled its Fitbit Aria 2™ Wi-Fi Smart Scale, reengineered
for best-in-class accuracy and easy setup via your smartphone’s
Bluetooth connection, helping you track and understand your body
composition including weight, body fat percentage, lean mass and
BMI.1 By syncing your data from Aria 2 with the Fitbit app, you can
see all of your stats in one place making it easier to track your
progress and get results. Aria 2 is available for presale today on
Fitbit.com, with availability starting in Fall 2017.
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Fitbit Aria 2 Wi-Fi Smart Scale is
reengineered for greater accuracy, easy setup and an improved
interface for your health and fitness journey. (Photo: Business
Wire)
“Our users have great success when using our app, trackers and
scale together to help achieve their health and fitness objectives,
with 70% of daily Aria users losing weight in the first six
months,” said Jon Oakes, VP of Product at Fitbit. “With a
simplified set-up and best-in-class accuracy, Aria 2 is a
complement to the Fitbit portfolio of leading health and fitness
products, giving you another tool to stay accountable and be
empowered to achieve your goals.”
Industry-leading accuracy, simplified setup and sleek
design
As an FDA regulated medical device, Fitbit Aria 2 has been
reengineered for greater accuracy, easy setup and an improved
interface to get you started faster on your health journey:
- Industry-leading
accuracy: More accurately measure your weight, track your
body composition, and view your results in the Fitbit app to see
your trends and if you’re gaining muscle, burning fat and achieving
long-term results.
- Quick and
seamless setup: Use your smartphone’s Bluetooth connection
for a quick and easy setup and compatibility across more Wi-Fi
networks; stats sync automatically to your Fitbit dashboard.
- Improved and
modern design: With a striking sleek profile and bright
display to view your stats, the updated interface now includes
personalized icons and greetings for added motivation.
- Supports multiple
users: Aria 2 will recognize eight different users so you
don’t have to worry about family members or roommates seeing your
stats – all of your data stays private.
Get a holistic view of your health with Fitbit
One of the biggest advantages to tracking your weight metrics
with Aria 2 is that it works seamlessly with all Fitbit devices and
the Fitbit app so you can view all of your activity, exercise,
sleep, heart rate, nutrition, weight data and trends over time.
Through the Fitbit app, you can also log your nutrition, use
calorie coaching to see how many calories you’re burning versus
consuming in real-time, and compare your food consumption and
exercise against your weight trends to stay on track.
“Fitbit provides a more complete picture of your health by
showing how everything you do throughout each day contributes to
those numbers,” said Dr. David Katz, nutrition expert on the Fitbit
Advisory Panel. “With this greater contextualization, you can
create a more targeted weight loss plan and develop a deeper
understanding of the connection between the stats you’re seeing on
the scale and the data on your wrist – helping you attain and
maintain long term results.”
To help you on your health journey, the Fitbit app offers
additional personalized guidance, support and tailored insights to
help you reach your goals:
- Personal Goal
Setting: A step-by-step process will help you create
achievable goals based on insights from your data, and health and
fitness objectives. Fitbit data shows the majority of Aria users
who weigh themselves daily and set a weight loss goal will lose
weight in the first 3 months.2
- Community
encouragement: Use the new Community section of the Fitbit
app to join groups of like-minded individuals focused on Healthy
Eating or Weight Management (from maintenance to weight loss) to
find tips and inspiration as you progress along your path to better
health. Receive badges as you reach milestones, share inspirational
moments on Feed, or challenge yourself, friends and family to reach
your goals.
- Guided Health
Programs: With the new Kick Your Sugar Habit program coming
later this year, receive tailored guidance, health and fitness
insights, and educational tools over the course of four-weeks to
learn how to reduce your added sugar consumption and develop
healthy eating habits.3 Additional fitness, nutrition, wellness and
sleep programs will be introduced over the course of the next
year.
You can also sync your data from popular apps like Habit, Lose
It!, MyFitnessPal and more with the Fitbit app to ensure you
capture all aspects of your health and nutrition.
Pricing and availability
Fitbit Aria 2 is available in black and white for presale today
on Fitbit.com for $129.95. Aria 2 will be available on Fitbit.com
and at retailers worldwide beginning Fall 2017, including Amazon,
Best Buy and Brookstone in North America.
Today, Fitbit also announced Fitbit Ionic, Fitbit Flyer and its
new premium guidance and coaching offering. See all press releases
and download images at www.fitbit.com/press.
About Fitbit, Inc. (NYSE:FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leading global wearables
brand, Fitbit designs products and experiences that track
and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products
includes Fitbit Surge®, Fitbit Blaze®, Fitbit
Charge 2®, Alta HR™, Alta®, Fitbit Flex 2®, Fitbit One®
and Fitbit Zip® activity trackers, as well as the Fitbit
Ionic™ smartwatch, Fitbit Flyer™ wireless headphones and Fitbit
Aria® and Fitbit Aria 2™ Wi-Fi Smart
Scales. Fitbit products are carried in 55,000 retail
stores across 65 countries around the globe. Powered by one of the
world’s largest social fitness networks and databases of health and
fitness data, the Fitbit platform delivers personalized
experiences, insights and guidance through leading software and
interactive tools, including the Fitbit and Fitbit Coach apps,
Guided Health Programs, and the Fitbit OS for smartwatches. Fitbit
Health Solutions develops health and wellness solutions designed to
help increase engagement, improve health outcomes, and drive a
positive return for employers, health plans and health systems.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
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share your Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the future
retail availability of Fitbit Aria 2, as well as the future
availability of other new programs described in this release,
including Fitbit’s personalized guidance and coaching offerings
including Guided Health Programs. These forward-looking statements
are only predictions and may differ materially from actual results
due to a variety of factors, including the effects of the highly
competitive market in which we operate, including competition from
much larger technology companies; any inability to successfully
develop and introduce new products, features, and services or
enhance existing products and services; product liability issues,
security breaches or other defects; and other factors discussed
under the heading “Risk Factors” in our most recent report on Form
10-Q filed with the Securities and Exchange Commission. All
forward-looking statements contained herein are based on
information available to us as of the date hereof and we do not
assume any obligation to update these statements as a result of new
information or future events.
1 For weight measurement among comparable Wi-Fi
capable scales with FDA premarketing 510(k) clearance as of
6/1/2017.
2 Based on Fitbit Data, June 2017.
3 Available this winter in Fitbit’s new personalized guidance
and coaching offering, which requires subscription.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170828005293/en/
Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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