The leader in cold sore relief will shine a
light on the condition, rewarding one cold sore sufferer with the
limited edition, sparkling accessory.
WARREN,
N.J., Feb. 6, 2024 /PRNewswire/ -- Abreva is
encouraging consumers to rock their cold sores with confidence,
unveiling a highly covetable, one-of-a-kind pair of diamond lips.
The bejeweled piece is fashioned to destigmatize a condition that
many are ashamed to discuss, let alone flaunt. In fact, 2/3 of
young cold sore sufferers say their self-esteem and confidence is
shaken when a cold sore strikes1.
The jaw-dropping 16 carat lips are composed of sustainable
materials, including 197 lab grown diamonds2 sculpted
and set within white gold. Featuring a single ruby to mark the cold
sore experience, the stunning accessory is designed to be donned on
one's lips after they've healed with the help of Abreva. Cold sore
sufferers can enter to win the exclusive piece brought to life with
the help of Verstolo Fine Jewelry, as well as a chance to take home
one of a select number of sterling silver lip necklaces – also
featuring a single ruby.
"Abreva understands the emotional and physical impact of cold
sores, and is committed to changing the narrative among young cold
sore sufferers – the spark of which starts with a little sparkle,"
said Lauren Smith, Global Marketing
Director, Haleon. "The diamond lips are a physical manifestation of
the bold confidence and individuality Abreva aims to inspire when
dealing with a cold sore – an experience made easier with the help
of Abreva's relief-providing solutions."
The leader in cold sore relief drew inspiration from the viral
TikTok makeup trend made popular by creator Eva Larosa, as well as the recent return of bold
fashion accessories and the rise in lip creations3, as
an added touch of personality to any outfit. In fact, Gen Z
nearly quadrupled their spend on jewelry – often seen as an
ultimate sign of self-expression – in 20214.
From now until February 29, you
can enter for a chance to win at www.abreva.com/diamondlips, with
one lucky winner taking home the highly coveted piece alongside
Abreva Cold Sore Cream and all-new Raid Pain Relief product.
Last year, Abreva expanded its product offering with the launch
of the new Rapid Pain Relief product, which provides targeted pain
relief from first use. Together with Abreva's Cold Sore Cream, the
#1 Dermatologist Recommended Brand offers the most powerful,
fast-acting, cold sore relief that will have one lucky cold sore
sufferer rocking diamond lips in no time. For more information
about cold sores and to learn more about Abreva's toolkit for
healing or relief, visit www.abreva.com.
About Abreva®
Abreva Cold Sore
Cream® contains the only non-prescription ingredient
approved by the FDA to shorten healing time. Its unique formulation
uses the active ingredient Docosanol to penetrate deep into the
skin.* Abreva Cold Sore Cream® can help get
rid of your cold sore in as little as 2½
days,** when used at the first sign.
When you feel pain and burning from a cold sore, Abreva has you
covered with Abreva Rapid Pain Relief, which delivers quick,
targeted pain relief from first application.
Always read the label. Use as Directed. Not intended to be
used simultaneously.
About Haleon US
Haleon (NYSE: HLN) is a leading global
consumer health company with a portfolio of brands trusted daily by
millions of people. In the United
States, the organization employs more than 4,700 people who
are united by Haleon's powerful purpose to deliver better
everyday health with humanity. Haleon's products span five
categories: Oral Health, Pain Relief, Respiratory Health, Digestive
Health, and Wellness. Built on scientific expertise, innovation,
and deep human understanding, Haleon's brands include Abreva,
Advil, Benefiber, Centrum, ChapStick®, Emergen-C,
Excedrin, Flonase, Gas-X, Nexium, Nicorette, Parodontax, Polident,
Preparation H, Pronamel, Sensodyne, Robitussin, Theraflu, TUMS,
Voltaren, and more. For more information on Haleon and its brands,
please visit www.haleon.com or contact
USMediaRelations@haleon.com.
About Verstolo Fine Jewelry
Founded by fourth generation diamantaires in New York City, Verstolo brings a deep-rooted
history to every diamond that bears its name. Verstolo is known for
its precise craftsmanship in all custom fine jewelry, ranging from
classic diamond engagement rings and wedding bands to extravagant
one-of-a-kind pieces. In addition, Verstolo is proudly the premier
diamond jewelry rental company, catering to brides and luxury
clientele across the globe. For more information, please visit
verstolo.com or follow us on Instagram @verstolo.
Abreva Diamond Lips Abbreviated Rules
NO PURCHASE NECESSARY. Void where prohibited. Open to
legal residents of the 50 U.S. and D.C. 18 years or older and age
of majority. Begins 2/6/2023 at
8:00 a.m. ET and ends on 2/29/23 at 11:59 p.m.
ET. Prize/Odds: Total ARV of all prizes $88,540. Odds of winning depend on the total
number of eligible entries received. Subject to Official Rules
located at https://www.abreva.com/diamondlips. Sponsor:
GlaxoSmithKline Consumer Healthcare Holdings (US) LLC, 184 Liberty
Corner Road, Warren, NJ 07059
Media Contact Information:
Meghan Sowa – Haleon
meghan.l.sowa@haleon.com
919-864-0953
Cara Graeff – Weber Shandwick
CGraeff@webershandwick.com
215-790-4227
*Based on laboratory data.
**Median healing time 4.1 days. 25% of users healed in 2.5
days.
- Abreva Survey; National survey was conducted between February 18 and 22, 2022 via an online
survey of 301 U.S. adults ages 15-34; Conducted by KRC
Research
- Diamonds that are 'grown' in a lab use advanced technology,
and are identical in appearance and composition to naturally mined
diamonds.
- New York Times,
2023. https://www.nytimes.com/2023/05/26/fashion/jewelry-facial-piercings.html
- Edahn Golan, 2022.
https://www.edahngolan.com/lockdown-free-gen-z-spent-nearly-4-times-more-on-jewelry-in-2021
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SOURCE Abreva
