NEW YORK, April 18, 2017 /PRNewswire/ -- Bai Brands,
the makers of Bai, Bai Bubbles, Bai Supertea and Antiwater, today
announced the release of its short film series, "Unbelievers,"
produced in partnership with Tribeca® Studios. As the official
water and flavored water of the 2017 Tribeca Film Festival, Bai
will premiere the first film in this series during the Festival's
annual Tribeca Disruptive Innovation Awards (TDIA) on Tuesday, April 25. Tribeca Film Festival,
presented by AT&T, takes place April
19-30, 2017 in New York
City.
"Unbelievers" profiles individuals who embody Bai's mission to
challenge the status quo and innovate with passion and purpose. The
films are part of the brand's "Unbelieve" campaign, which
highlights the origins of Bai and celebrates those who strive to
better themselves and their communities by moving beyond the
boundaries of the ordinary. The four films are produced by Tribeca
Studios in association with Bai Brands with Henry Busby directing the stories on
Jessamyn Stanley and Burnell Colton and Sasha
Levinson directing the stories on Don McPherson of Enchroma and Steph Korey and Jen
Rubio of Away. A trailer of the "Unbelievers" series can be
found here: Unbelievers Trailer.
"Bai was built on the notion of 'Unbelieving,'" said Bai Founder
Ben Weiss. "We unbelieved that
coffeefruit couldn't be more than a byproduct, that a beverage
couldn't taste good without sugar or artificial sweeteners and that
a small startup couldn't disrupt a multi-billion-dollar industry.
Through our partnership with Tribeca, we are proud to highlight
other 'Unbelievers' who have embraced the possible over the
impossible and impacted the lives of others by blazing their own
trails."
"Working with Bai, as well as Henry and Sasha, Tribeca Studios
was able to profile four individuals who each show what is possible
if you defy conventional wisdom, and persevere in bringing to life
your dream. We can't wait for people to hear their stories and be
as inspired as we are by them," said Paula
Weinstein, EVP of Tribeca.
The "Unbelievers" series will premiere with the story of
Jessamyn Stanley, the
self-proclaimed "Fat Yogi," on April 25 at the Bai-supported
Tribeca Disruptive Innovation Awards, sponsored by AT&T. Bai
will then release three additional stories in the following weeks.
The film subjects include:
- Jessamyn Stanley, Yoga
Teacher and Author of "Every Body Yoga" – Jessamyn Stanley is an internationally
recognized yoga teacher, award-winning Instagram personality
(@mynameisjessamyn) and healthy body image advocate. As a teenager
and young woman, Jessamyn struggled to accept her body. Through
practicing yoga, she began to realize what her body was capable of
and the 29-year-old is now leading a body positivity revolution.
She spreads a message of self-love, self-care and positivity that
has left a strong impact on her community. Jessamyn has been
profiled by a wide range of media, including Good Morning
America, TIME, People and more. When she's not on
the road teaching, she lives in Durham,
North Carolina.
- Burnell Colton,
Entrepreneur – In the wake of Hurricane Katrina, Burnell Colton returned to the Lower Ninth Ward
of New Orleans, a neighborhood
listed as a "food desert" by the US government, to open shops and
restore the community one small business at a time. Teaching
himself the skills he needed to build his own business on a budget,
the entrepreneur succeeded in opening several businesses including
a grocery store, market, barbershop and laundromat. Colton's story
of "Unbelieving" proves that even in the most hopeless of
situations, there are opportunities to build positive change.
- Don McPherson, Glass
Scientist – Great things start from small beginnings, and some
begin as fortuitous "accidents." In 2005, Don McPherson, who has a Ph.D. in Glass Science,
discovered that the glasses he had designed for surgeons also did
something extraordinary – they allowed color blind people to see
color. Defying all odds and the industry's doubt that anything
could be done, McPherson and collaborator Andy Schmeder founded Enchroma, an eyewear
company with a mission to change the way the world sees color. By
"Unbelieving" the impossible, he has helped his community view the
world with a new and improved pair of glasses.
- Steph Korey and Jen Rubio, Founders of Away – Steph Korey and Jen
Rubio set out to reimagine the travel luggage industry by
creating a suitcase with the busy traveler in mind. Designing a
line of suitcases that came with a TSA-approved lock, unbreakable
exterior, four wheels and a built-in USB charging system, the
ladies "Unbelieved" that the ultimate travel companion needed to
break the bank. The film tells an empowering story of two young
female entrepreneurs that have conquered stereotypes and embraced
challenges head on.
As an official Festival partner, Bai will serve its portfolio of
enhanced waters, as well as signature cocktails, at all official
Festival events and at the Tribeca Festival Hub at Spring
Studios.
For more information on Bai,
visit www.DrinkBai.com and follow Bai on Facebook
(www.facebook.com/DrinkBai), Twitter (www.twitter.com/DrinkBai) and
Instagram (www.instagram.com/DrinkBai).
ABOUT BAI BRANDS
Bai is an innovative beverage brand
that brings great taste and better ingredients together at last.
It's Bai, Bai Bubbles and Bai Supertea lines offer fresh fruit
flavor and antioxidants with no artificial sweeteners and only 5
calories and 1 gram of sugar per serving. Bai also produces
Antiwater, an antioxidant-infused, super-purified bottled
water. The company was founded by 20-year beverage industry
veteran Ben Weiss in 2009 and was
acquired by Dr Pepper Snapple Group (NYSE: DPS) in January 2017. For more information, visit
www.drinkbai.com.
ABOUT THE TRIBECA FILM FESTIVAL
The Tribeca Film
Festival brings together visionaries across industries and diverse
audiences to celebrate the power of storytelling. A platform for
independent filmmaking, creative expression and immersive
entertainment, Tribeca supports emerging and established voices,
discovers award-winning filmmakers, curates innovative and
interactive experiences, and introduces new technology and ideas
through panels, premieres, exhibitions, and live performances.
Founded by Robert De Niro, Jane
Rosenthal and Craig Hatkoff in 2001, following the
attacks on the World Trade Center, Tribeca has evolved from an
annual event to spur the economic and cultural revitalization of
lower Manhattan to a gathering place for filmmakers,
artists, innovators, and the global creative community. Through
programs that embrace storytelling in all of its expansive
forms—film, TV, online work, VR/AR, and music—TFF reimagines the
cinematic experience and explores how art can unite communities.
This year's festival runs April 19-30, 2017.
www.tribecafilm.com #Tribeca2017
ABOUT TRIBECA STUDIOS
In continued support of Tribeca
Enterprises' mission, Tribeca® Studios develops and produces
original programming for leading digital networks, custom film
projects in association with brand partners and digital content for
emerging platforms. Tribeca Studios delivers high quality
storytelling across the evolving media landscape by utilizing our
network of filmmakers and established track record in film and
television production.
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SOURCE Bai Brands