Kontoor Brands Surpasses 10 Billion Liter Water Savings Goal Two Years Ahead of Schedule, Thanks to Indigood® Program
October 04 2023 - 5:50AM
Business Wire
Kontoor Brands, Inc. (NYSE:KTB), a global lifestyle apparel
company with a portfolio led by two of the world’s most iconic
consumer brands, Wrangler® and Lee,® today announced that it has
surpassed its 2025 water savings goal of saving over 10 billion
liters of freshwater since 2008.
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The goal was reached under an accelerated timeline due to
Kontoor’s focus on the implementation of the organization’s
Indigood Program, a global initiative that initially focused on a
foam-dyeing technology that reduced freshwater consumption in the
dyeing process by up to 90% compared to conventional indigo dyeing.
Since the expansion of the program in 2021 to include other
technologies and water saving measures, Kontoor Brands has
partnered with more than 30 mills across the globe to measure and
validate their freshwater conversation claims. The Indigood Program
is designed to set a global standard for water savings validation,
a process that is disparate across the industry today.
“It is no secret that our industry uses a lot of water. Globally
we are seeing climate change put pressure on the earth’s
diminishing freshwater resources, making it imperative that the
entire industry act now,” said President, Chief Executive Officer
and Chair of the Board, Scott Baxter. “The fact that Kontoor
reached our water savings goal two years early is a testament to
our commitment to sustainability and to the effectiveness of the
Indigood Program, which is providing an important industry
standard. I am proud of the work we are doing to save water and
move towards a future where all jeans can be created using zero
freshwater.”
In addition to expanding the Indigood program with partner mills
around the globe, Kontoor has also deployed advanced water-savings
technologies at its owned manufacturing facilities, which produce
more than 50 million units of apparel and accessories each year.
The company’s Torreon, Mexico plant was third-party verified as
using zero fresh water in its laundry process, saving an estimated
250 million liters of water each year. In a city surrounded by
desert, the Torreon facility is not only limiting its freshwater
use, but also using wells on its property to provide fresh water to
the municipal government.
“At Kontoor Brands, we are focused on advancing positive impacts
by using resources wisely, driving sustainable innovations, and
preserving and protecting the planet for future generations,” said
Dhruv Agarwal, VP, Sustainability, Innovation, & Development,
Kontoor Brands. “Our approach is focused on a process of continuous
improvement, and while we have met our water goal early, there is
still much work to be done. We will continue to raise the bar on
the environmental performance of our operations and partner mills
across the globe, with a focus on doing the right thing for the
communities where we operate.”
Kontoor’s freshwater conservation efforts are part of the
company’s larger commitment to its people and the planet, which
includes working with vendors that prioritize worker well-being,
material selection, cutting greenhouse gas emissions, and reducing
waste. Kontoor’s progress against other sustainability goals will
be highlighted in the forthcoming 2021-2022 sustainability
report.
About Kontoor Brands
Kontoor Brands, Inc. (NYSE: KTB) is a global lifestyle apparel
company, with a portfolio led by two of the world’s most iconic
consumer brands: Wrangler® and Lee®. Kontoor designs, manufactures
and distributes superior high-quality products that look good and
fit right, giving people around the world the freedom and
confidence to express themselves. Kontoor Brands is a purpose-led
organization focused on leveraging its global platform, strategic
sourcing model and best-in-class supply chain to drive brand growth
and deliver long- term value for its stakeholders. For more
information about Kontoor Brands, please visit
www.KontoorBrands.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20231004563777/en/
Julia Burge, (336) 332-5122 Director, External Communications
Julia.Burge@kontoorbrands.com
Kontoor Brands (NYSE:KTB)
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