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Limited Brands Inc. (LTD) same-store sales growth cooled in May, posting a single-digit increase for the first time since December and falling short of Wall Street's expectations.

Shares fell 1.8% to $38 in recent premarket trading. The stock is up 49% over the past 12 months to Wednesday's close.

The parent of Victoria's Secret and Bath & Body Works had been on a hot streak in recent months, reporting same-store sales that blew past analysts' expectations. Its dominant positions in the intimate apparel and beauty and personal care segments of the market have bolstered its top line and margins in recent quarters, leading to higher earnings.

Limited said Thursday its same-store sales rose 6% in May, falling short of analysts' 7% average estimate in a Thomson Reuters poll. The result represented the first time Limited failed to beat Wall Street's views since April 2010, when it met expectations.

-By Matt Jarzemsky, Dow Jones Newswires; 212-416-2240; matthew.jarzemsky@dowjones.com