L Brands Inc. (LB) said that its board declared a special dividend of $1 a share and that its regular annual dividend was raised 13%.

The company, formerly called Limited Brands Inc., includes mall-based retailers Victoria's Secret and Bath & Body Works.

The annual dividend increased to $1.36 a share, from $1.20 a share. The special dividend is estimated to cost L Brands about $290.3 million, while the increase in the annual payout to shareholders is estimated to cost the company an additional $46.4 million a year.

Though retailers have broadly been stung by weak mall traffic and high promotions, some observers say L Brands has maintained growth by winning over customers with new products.

L Brands' fiscal third-quarter profit rose 25%, as the retailer continued to post higher sales. The company last month lowered its fiscal fourth-quarter earnings guidance.

Write to Tess Stynes at tess.stynes@wsj.com

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