Lincoln Financial Group Teams Up With Star Quarterback Jalen Hurts on a Dynamic Brand and Community Engagement Partnership, With a Focus on Financial Wellness
July 24 2024 - 1:00PM
Business Wire
The partnership with Hurts is a natural
extension of the company’s 20-year relationship with the
Philadelphia Eagles
Lincoln Financial Group (NYSE: LNC) today announced its
partnership with Philadelphia Eagles star quarterback, Jalen Hurts,
which will focus on promoting financial wellness through brand
content and community engagement. The sponsorship is a natural
extension of Lincoln’s more than 20-year partnership with the
Philadelphia Eagles, with exclusive naming rights to Lincoln
Financial Field.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240724995958/en/
Jalen Hurts said, “Lincoln Financial has played an important
role in my career so far, since I call Lincoln Financial Field my
home field. Lincoln is also a trusted brand for helping people
achieve their financial goals, no matter their circumstance. This
is a mission that I believe in and, through my Jalen Hurts
Foundation in partnership with Lincoln’s Foundation, hope to bring
to more communities in need.”
Hurts has long demonstrated a commitment to leadership on and
off the field, particularly in supporting underserved Philadelphia
children and communities. Along with his active role in the Eagles
Autism Foundation, he launched his Jalen Hurts Foundation in 2024,
aimed to strengthen communities by serving, mentoring and advancing
youth.
Similarly, the Lincoln Financial Foundation focuses on building
stronger communities through nonprofit partnerships with the
long-term goal of helping people build secure financial futures for
themselves and their families. The company advances that mission
through three priorities – financial wellness, youth education and
human services – that are fundamental in shaping bright futures.
For many decades, the Foundation has played an active role in
uplifting communities in the Greater Philadelphia area, where the
company is headquartered, and across Lincoln’s other major
locations.
The Lincoln Financial Foundation and the Jalen Hurts Foundation
will partner to support non-profit organizations in alignment with
their shared objectives.
Lincoln Financial’s Chairman, President and CEO Ellen Cooper
said, “Lincoln Financial is proud of our Foundation’s long history
of community outreach and philanthropic efforts throughout our key
cities, including Philadelphia. Our partnership with the Jalen
Hurts Foundation is a natural extension of these efforts and we’re
excited to work alongside Jalen to support the critical mission of
building financial wellness in our communities.”
** Video asset: Jalen Hurts shares his excitement about
partnering with Lincoln Financial Group – linked here.
About Lincoln Financial Group
Lincoln Financial Group helps people to plan, protect and retire
with confidence. As of December 31, 2023, approximately 17 million
customers trust our guidance and solutions across four core
businesses – annuities, life insurance, group protection, and
retirement plan services. As of March 31, 2024, the company had
$310 billion in end-of-period account balances, net of reinsurance.
Headquartered in Radnor, Pa., Lincoln Financial Group is the
marketing name for Lincoln National Corporation (NYSE: LNC) and its
affiliates. Learn more at LincolnFinancial.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240724995958/en/
Media contacts: For Lincoln
Financial Group Sarah Boxler 215-495-8439 Lincoln Financial
Group Media Relations Sarah.Boxler@LFG.com For the Jalen Hurts Foundation Lauren Renschler
310-463-0863 William Raymond Communications
Lauren@William-Raymond.com
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