Feel the Rush as Midway Announces Celebrity Talent, Music and Licensed Cars for LA RUSH(TM)Hip-Hop artist, Twista, lends his voi
July 14 2005 - 7:00AM
Business Wire
Reinvention of Classic Racing Franchise to Feature West Coast
Customs, Exclusive Relationship with RIDES Magazine along with the
Hottest Cars, After-Market Parts and Music Midway Games Inc.
(NYSE:MWY), a leading interactive entertainment industry publisher
and developer, today announced a number of licensing details and in
game talent for LA RUSH(TM), bringing an entirely unique experience
to the reinvention of this over-the-top racing franchise. With
celebrity and hip-hop talent starring as in game characters, an
intense soundtrack, the latest in both concept and licensed cars,
the auto industry's top after-market parts, the world famous crew
from West Coast Customs and an exclusive relationship with Harris
Publication's RIDES Magazine, LA RUSH has it all. As previously
announced by MTV, LA RUSH is the first of three titles to ship
under Midway's innovative co-marketing relationship with MTV. LA
RUSH is scheduled to ship in October 2005 for the PlayStation(R)2
computer entertainment system and the Xbox(R) video game system
from Microsoft. "LA RUSH pimps out and juices up this classic
Midway franchise while staying true to the fast-paced racing,
death-defying shortcuts, and rooftop jumps the series is famous
for," said Steve Allison, chief marketing officer, Midway. "The
game features more than 35 of the hottest licensed cars and an
additional 16 exclusively designed concept cars that can be fully
tricked out by the world famous crew at West Coast Customs. Top
celebrity and hip-hop talent add to the game's innovative story
mode and make LA RUSH one of the must have racing games of the
year." The groundbreaking story mode of LA RUSH has players take on
the role of Trikz, a street racer from Los Angeles at the top of
his game who arrives home from vacation to discover all of his
rides have been stolen by his chief rival, Lidell Rey who is voiced
by Bill Bellamy (Any Given Sunday, The Brothers). LA RUSH also
includes actor/comedian Orlando Jones (Drumline, Evolution, The
Replacements), in the role of Trikz's partner, Ty Malix. Lending
their voice and likeness to the game's cast are Ryan, Mad Mike, Q,
Big Dane, Ish and Alex from West Coast Customs Inc., and
platinum-selling rapper Twista who appears as the world's fastest
man brought to Los Angeles as a driver for Lidell Rey. Players will
be able to crank up the volume on a decibel-pumping soundtrack that
contains over 75 songs from over 25 artists including Lil Kim and
DJ Rap, two unreleased tracks by Twista, four original songs by
Damian Valentine and more. In LA RUSH, players will be able to jump
into some of the hottest rides on the streets from old-school hot
rods to turbo imports from top auto manufacturers. After the crew
at West Coast Customs is done pimpin' it, it won't matter who pulls
up to the light. The rides in LA RUSH include: -0- *T 2005 Dodge
Magnum RT 2005 Dodge SRT-4 2004 Dodge RAM Rumble Bee 2004 Dodge
Viper SRT-10 1969 Dodge Charger R/T 2006 Dodge Charger R/T 2004
Cadillac(R) Escalade(TM) 2004 HUMMER(R) H2(TM) 2002 Chevrolet(R)
Corvette(R) Z06(TM) 1970 Chevrolet Chevelle(TM) SS 454(TM) 1969
Chevrolet Corvette Stingray(TM) 1967 Chevrolet Camaro(R) COPO 427
1964 Chevrolet Impala(TM) SS(TM) 2005 Pontiac(R) GTO(TM) 1966
Pontiac GTO 2004 Chevrolet SSR(TM) 1973 Chevrolet Monte Carlo(TM)
1987 Buick(TM) GNX(TM) 1988 Oldsmobile(TM) Cutlass Supreme(TM) 1971
Cadillac Eldorado(TM) Convertible 1959 Chevrolet Impala 2000
Chevrolet Impala SS 2006 Pontiac Solstice(TM) 2004 Lotus(TM) Elise
III(TM) 2005 Lotus(TM) Exige(TM) 2003 Mitsubishi Eclipse Spyder
2002-2004 Mitsubishi Lancer EVO V 2004 NissanZ(R) 2004 Nissan
Sentra SE-R SPEC V 1995 Nissan 240SX XE, 2002 Nissan Skyline GT-R
2005 Nissan Frontier Crew Cab 2005 Nissan Titan 2004 Infiniti FX45
2004 SALEEN S7 (R) 2004 Subaru Impreza WRX STi *T Once players
select their whip, they can get it juiced up with all of the latest
gear from the top after-market part manufactures in the world. LA
RUSH will include the following and more: -0- *T Dayton Wire Wheels
Extreme Dimensions Carbon Creations AEM & DC Sports B&M
Racing & Performance Products Inc. Nitrous Express Borla
Performance Industries Piloti Driving Shoes ProCharger Vogue Tyres
MOPAR(R) NISMO *T About LA RUSH In LA RUSH, join the crew at West
Coast Customs to pimp your ride and live the fabulous lifestyle of
an L.A. street racer. Feel the rush as you race over 36 licensed
rides including muscle, tuner and exotic vehicles as well as
exclusive tricked-out racers designed by West Coast Customs and
RIDES Magazine. An exciting and unique story-driven experience will
allow you to race through 5 fully-open Los Angeles city
re-creations while finding treacherous shortcuts and surviving
death-defying jumps. L.A. RUSH will be the next evolution in the
highly addictive Rush franchise! About Midway Headquartered in
Chicago, IL with offices in San Diego, CA, Seattle, WA, Austin, TX
, Los Angeles, CA, Munich, Germany and London, UK, Midway Games
Inc. (NYSE:MWY) is a leading developer and publisher of interactive
entertainment software for major video game systems. More
information about Midway can be obtained at www.midway.com. L.A.
Rush (C) 2005 Midway Home Entertainment Inc. All Rights Reserved.
L.A. RUSH is a trademark of Midway Home Entertainment Inc. MIDWAY
and the Midway logos are trademarks or registered trademarks of
Midway Amusement Games, LLC. Used by permission. "MTV: MUSIC
TELEVISION", "MTV GAMES" and "MTV's Pimp My Ride" and all related
titles and logos are trademarks of MTV Networks, a division of
Viacom International Inc. All rights reserved. General Motors
Trademarks used under license to Midway. HUMMER, H2, all related
Emblems and the distinctive vehicle body and grille design are
General Motors Trademarks used under license to Midway. DODGE is a
trademark of DaimlerChrysler Corporation. Dodge Charger R/T, Dodge
Magnum R/T, Dodge Ram Rumble Bee, Dodge Viper SRT-10, and Dodge
SRT-4 and their trade dress are used under license by Midway Home
Entertainment Inc. (C) DaimlerChrysler Corporation 2005. Approved
and Licensed Product of Group Lotus plc. SALEEN(R), SALEEN(R)
S7(TM) and all related vehicle model names/designs are registered
trademarks of Saleen, Inc. Used under license. MITSUBISHI, LANCER
EVOLUTION VIII and ECLIPSE SPYDER names, emblems and body designs
are trademarks and/or intellectual property rights of MITSUBISHI
MOTORS CORPORATION. Official Nissan Product. Nissan, Infinity,
Frontier, Titan, Z, 240SX, Sentra SE-R, Skyline GTR, FX45, NISMO,
associated symbols, emblems and designs are trademarks of Nissan
Motor Co., Ltd. and used under licensee to Midway Home
Entertainment Inc. RIDES is a trademark of Harris Publications,
Inc. WEST COAST CUSTOMS(TM) is a trademark of West Coast Customs,
Inc. All rights reserved. Midway Home Entertainment Inc. and its
affiliates do not monitor, endorse or accept responsibility for the
content of any non-Midway website. "PlayStation" and the "PS"
Family logo are registered trademarks of Sony Computer
Entertainment Inc. Xbox is a registered trademark of Microsoft
Corporation in the United States and/or other countries. All other
trademarks are the property of their respective companies. This
press release contains forward-looking statements concerning future
business conditions and the outlook for Midway Games Inc. (the
"Company") based on currently available information that involve
risks and uncertainties. The Company's actual results could differ
materially from those anticipated in the forward-looking statements
as a result of these risks and uncertainties, including, without
limitation, the financial strength of the interactive entertainment
industry, dependence on new product introductions and the ability
to maintain the scheduling of such introductions, the upcoming
console platform transition and other technological changes,
dependence on major platform manufacturers and other risks more
fully described under "Item 1. Business - Risk Factors" in the
Company's Annual Report on Form 10-K for the year ended December
31, 2004, and in the more recent filings made by the Company with
the Securities and Exchange Commission.
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