Nautilus Inc. Unveils New Suite of Products from Bowflex® and Schwinn® at New York Special Event
September 10 2013 - 7:00AM
Business Wire
September 10, 2013 - Nautilus Inc. (NYSE: NLS), a leader in
innovative home fitness equipment, today debuted new products,
including the Bowflex MAX Trainer™, the Bowflex Boost™ smart
activity tracker, the Bowflex® SelectTech® mobile app and newly
redesigned Schwinn® cardio products.
“We are excited about the newest products we’ve developed for
home use. These products are inspired by our consumer insights and
truly represent our focus on creating new and innovative designs
with features and functionality, making it even easier for our
consumers to reach their fitness goals,” said Bruce Cazenave, CEO
of Nautilus Inc. “With the introduction of the MAX Trainer targeted
at elliptical users combined with the TreadClimber aimed squarely
at treadmill users, Bowflex cardio innovation now reaches across
the two largest equipment categories, paving the way for continued
brand growth.”
The next generation of workout equipment was inspired by
consumers’ need to connect, share, monitor and track fitness
activity across their social channels and mobile devices. Focusing
on consumer insights and advanced product testing, Nautilus Inc. is
delivering the ultimate home fitness experience across its family
of brands.
The new product lineup includes:
Bowflex MAX Trainer™
- The Bowflex Max Trainer™ is a
ground-breaking full body cardio machine that burns more than
two-and-a-half times the calories of other fitness equipment,
engages the upper body 80 percent more than a traditional
elliptical and is easier on the joints than running on a treadmill.
The secret behind this new cardio concept lies in the industrial
design as it relates to total body movement. This combined with the
interval workout maximizes the benefits of after-burn, which
ignites a user’s metabolism up to 48 hours after a workout is
completed. Its unique upright design and small footprint also make
it ideal for in-home use.
Bowflex Boost™
- The Bowflex Boost™ band is an
affordable, 24-hour monitoring band that tracks activities
throughout the day – calories, steps and distance – and into the
night. The band is designed with Bluetooth® Smart technology,
provides extended battery life of up to 11 days and is currently
available for iOS devices (4s and higher). The free software is
available through the iTunes® App StoreSM and automatically syncs
with mobile devices allowing the user to set and monitor progress
toward daily fitness goals.
Bowflex® SelectTech® mobile app
- The Bowflex® SelectTech® mobile iOS app
delivers an interactive weight-training experience complete with
custom Bowflex workouts. Designed for use with or without Bowflex®
SelectTech® dumbbells, this app allows users to track their
strength training activities, create distinct profiles and compete
with friends. The three trainer-led workouts include Standard
Workouts, Quick Workouts and a 6-Week Signature Program designed to
build muscle and increase strength. To motivate users, the app
awards Flex Points for each completed workout and shows where they
stand in comparison to friends and social communities. The Bowflex®
SelectTech® app is compatible with iPhone®, iPad® and iPod touch®
and is free to download this fall from the iTunes® App
StoreSM.
Schwinn® Cardio Series
- The new line of Schwinn® products
features a proprietary DualTrack™ LCD display and goal-tracking
functionality that sets and records time, distance and calories.
This advanced cardio line from Schwinn® features new upright and
recumbent exercise bikes and ellipticals at multiple price points.
Other features include 29 motivational workout programs, four
individualized user settings and goal tracking to measure results.
Users can upload their results via USB to the SchwinnConnect™
website for weekly, monthly and yearly progress tracking.
Additionally all fitness activity will automatically sync with the
MyFitnessPal® mobile app to help millions of users keep track of
their calorie burn in the MyFitnessPal® community.
For more information
visit:www.bowflexmaxtrainer.comwww.bowflexboost.comwww.schwinnfitness.comwww.bowflexselecttech.com/app
Available for free at the App Store:
- Bowflex® SelectTech® Trainer App
- Bowflex Boost™ App
About Nautilus Inc.
Headquartered in Vancouver, Wash., Nautilus Inc. (NYSE: NLS) is
a global fitness products company providing innovative, quality
solutions to help people achieve a healthy lifestyle. With a brand
portfolio including Nautilus®, Bowflex®, Schwinn® and Universal®,
Nautilus, Inc. markets innovative fitness products through Direct
and Retail channels. Websites: www.nautilusinc.com,
www.bowflex.com, www.treadclimber.com, www.corebody.com and
www.bowflexinsider.com.
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