Consumer-driven cardio products are the first
to reflect the new BowFlex brand
Breaking away from traditional fitness conventions, two new
BowFlex® cardio machines put feeling good first. The BowFlex Max
Trainer SE and the BowFlex IC Bike SE are engineered to accommodate
all fitness levels and fit in any space, with intuitive features
that are easy to adjust and sleek designs that are worthy of a
place in your living room –– or anywhere else.
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BowFlex is launching two new products for
the holidays: the BowFlex Max Trainer SE and the BowFlex IC Bike
SE. (Photo: Business Wire)
BowFlex is making it easy to work out whenever it works for you,
and wherever you choose to work out at home. The new machines are
nearly silent, which means late-night and early-morning workouts
won’t disturb your family, roommates, or neighbors. Plus, both
products are compatible with the JRNY® fitness app, offering
personalized trainer-led or Explore the World workouts via your
tablet or mobile device.
As the first products inspired by the bold evolution of the
BowFlex brand, the new cardio machines are engineered to deliver
fitness that’s empowering, inclusive, and reflects the feeling that
comes from movement. Full-color displays and compatibility with
popular fitness apps, including JRNY, give fitness enthusiasts true
flexibility to move to what’s important to them. The BowFlex Max
Trainer SE and the BowFlex IC Bike SE are now available for
pre-order at bowflex.com.
“Home fitness is here to stay, and there’s no reason to relegate
it to the basement or limit when you can exercise,” said Jim Barr,
Chief Executive Officer. “Today, we’re encouraging our customers to
move to what matters to them, and we’re helping them do just that
with a new lineup of products designed with both form and function
in mind. Being a consumer-focused company is more than just a
philosophy; it’s a core part of our mission, reflected in the
features present in our products, and the connected, personalized
experience we offer through JRNY – our digital fitness
platform.”
Design engineering that elevates the feeling of home
fitness
Stair stepper meets elliptical in the BowFlex Max Trainer SE,
and low-impact, high-intensity workouts are now whisper-quiet, so
that you can tune into your virtual trainer or playlist and work
out without disturbing anyone else. The BowFlex Max Trainer SE
offers an upgraded, minimalist design and maximizes your options to
use your own device to access popular fitness apps. Sixteen
resistance levels vary workout intensity and efficiency, while
Terrain Control Technology replicates the sensation of climbing
hills and descending valleys in JRNY Explore the World routes. The
BowFlex Max Trainer SE also comes with a 7-inch color display to
keep track of your heart rate, burn rate, and more, and a media
device holder to follow your favorite workouts or shows on your
phone or tablet.
BowFlex is also building on the success of its C6 indoor cycling
bike with the new BowFlex IC Bike SE. The new, sleek, and
sophisticated indoor cycling machine offers flexibility in fitness
app compatibility just like the BowFlex Max Trainer SE, and its
streamlined design is right at home in any room. Inspired
engineering puts the flywheel behind the seat post and gives you
more ways to adjust your handlebars and seat, so you can more
precisely customize the comfort of your ride. Thoughtful details
include an expandable water bottle holder located below the
console, along with a padded media holder. You can monitor your
workout with an unobstructed view of the full-color, 7-inch display
that keeps track of your distance, speed, heart rate, and more, or
follow workouts on your phone or tablet while connected to JRNY or
other fitness apps. The new IC bike also features 100 magnetic
resistance levels, a pair of 3-pound dumbbells, and dual-sided
pedals.
“Both products were designed with our customers in mind, and we
looked for opportunities to integrate their feedback into the
product design process,” said Gregg Wilson, senior cardio product
manager. “For example, we want to support a range of customers, so
we made the BowFlex IC Bike SE even more adjustable. We heard that
people find fans are a little noisy, so we took that off the
BowFlex Max Trainer SE. Our decisions were aimed at supporting our
customers and what moves them – whether they are focused on
building their physical or mental health.”
Both the BowFlex Max Trainer SE and the BowFlex IC Bike SE come
with a two-month, free trial JRNY membership. JRNY workout options
include trainer-led cardio classes, virtual coaching, and hundreds
of stunning Explore the World routes, as well as options to stream
your favorite playlist or shows. With each session, the JRNY
adaptive fitness platform recommends a unique selection of workout
options tailored to your individual progress and potential, based
on your usage and goals.
About JRNY Adaptive Fitness Membership
The JRNY adaptive fitness membership offers personalized cardio
and whole-body workouts that evolve as you do, starting at $11.99
per month. It learns with each use by assessing your fitness level
and recommending workouts based on your abilities, available time,
mood, and more. With streaming entertainment, a library of
whole-body workout content, and real-time coaching, this fitness
experience works with compatible equipment and on your mobile
device or tablet.
For more information about the JRNY adaptive fitness membership,
please visit: https://www.jrny.com.
About Nautilus, Inc.
Nautilus, Inc. (NYSE:NLS) is a global leader in digitally
connected home fitness solutions. The Company’s brand family
includes BowFlex®, Nautilus®, Schwinn®, and JRNY®, its digital
fitness platform. With a broad selection of exercise bikes, cardio
equipment, and strength training products, Nautilus, Inc. empowers
healthier living through individualized connected fitness
experiences, and in doing so, envisions building a healthier world,
one person at a time.
Headquartered in Vancouver, Washington, the company’s products
are sold direct to consumer on brand websites and through retail
partners and are available throughout the U.S. and internationally.
Nautilus, Inc. uses the investor relations page of its website
(www.nautilusinc.com/investors) to make information available to
its investors and the market.
Forward-Looking Statements
This press release includes forward-looking statements
(statements which are not historical facts) within the meaning of
the Private Securities Litigation Reform Act of 1995. These
statements include, but are not limited to, express or implied
forward-looking statements relating to the introduction of new
products, and the Company’s anticipated business and financial
performance. All of these forward-looking statements are subject to
risks and uncertainties that may change at any time. Factors that
could cause Nautilus, Inc.’s actual expectations to differ
materially from these forward-looking statements also include:
weaker than expected demand for new or existing products; our
ability to timely acquire inventory that meets our quality control
standards from sole source foreign manufacturers at acceptable
costs; risks associated with current and potential delays, work
stoppages, or supply chain disruptions, including shipping delays
due to the severe shortage of shipping containers; an inability to
pass along or otherwise mitigate the impact of raw material price
increases and other cost pressures, including unfavorable currency
exchange rates and increased shipping costs; experiencing delays
and/or greater than anticipated costs in connection with launch of
new products, entry into new markets, or strategic initiatives; our
ability to hire and retain key management personnel; changes in
consumer fitness trends; changes in the media consumption habits of
our target consumers or the effectiveness of our media advertising;
a decline in consumer spending due to unfavorable economic
conditions; risks related to the impact on our business of the
COVID-19 pandemic or similar public health crises; softness in the
retail marketplace; availability and timing of capital for
financing our strategic initiatives, including being able to raise
capital on favorable terms or at all; changes in the financial
markets, including changes in credit markets and interest rates
that affect our ability to access those markets on favorable terms
and the impact of any future impairment. Additional assumptions,
risks and uncertainties are described in detail in our registration
statements, reports and other filings with the Securities and
Exchange Commission, including the “Risk Factors” set forth in our
Annual Report on Form 10-K, as supplemented by our quarterly
reports on Form 10-Q. Such filings are available on our website or
at www.sec.gov. You are cautioned that such statements are not
guarantees of future performance and that our actual results may
differ materially from those set forth in the forward-looking
statements. We undertake no obligation to publicly update or revise
forward-looking statements to reflect subsequent developments,
events, or circumstances.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231024026425/en/
Media: John Fread Nautilus, Inc. 360-859-5815
jfread@bowflex.com
Hanna Herrin Nautilus, Inc. 360-859-2570 hherrin@bowflex.com
Alexa Weber Kiterocket 425-760-6590 aweber@kiterocket.com
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