New Total Media Quality for Pinterest Gives
Advertisers Safeguards Across a Total of 39 Countries in 40
Languages
NEW
YORK, June 13, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced a partnership with Pinterest
(NYSE: PINS) to provide global advertisers with greater
transparency into campaigns across Pinterest's in-app feed through
IAS's AI-driven Total Media Quality (TMQ) Brand Safety and
Suitability product.
"Marketers are looking for brand safe destinations to reach
highly engaged audiences across demographics as they look to
safeguard and scale their brands," said Lisa Utzschneider, CEO of IAS. "The launch of
our AI-driven Total Media Quality for Pinterest reaffirms our
commitment to giving advertisers the confidence that their spend is
being allocated towards appropriate environments."
IAS is launching new features and functionality for advertisers
across Pinterest, including:
- Trusted Campaign Insights: Consistent with the
Global Alliance for Responsible Media (GARM) standards for Brand
Safety, the new offering provides advertisers with third-party
campaign insights backed by trusted and transparent industry
metrics to help brands safeguard and scale across Pinterest.
- Frame-by-Frame Analysis: Total Media Quality (TMQ)
for Pinterest is powered by IAS's AI-driven Multimedia Technology,
and enables advertisers to accurately classify pins at scale
through frame-by-frame analysis, combining image, audio, and text
signals to better protect and grow their brands on Pinterest.
- Campaign Level Measurement: Advertisers and
agencies running campaigns on Pinterest will gain access to daily
reporting inclusive of brand safety pass rates, viewability rate,
time-in-view, and more to ensure ads are driving engagement and
reaching real users in brand-safe environments.
- Global Coverage: Brand Safety Measurement for
Pinterest will be available to 39 countries, across 40
languages.
"In partnership with IAS, we are excited to offer brand safety
to our customers and give them greater confidence in their
advertising strategies through best-in-class technology," said
Bill Watkins, Chief Revenue
Officer of Pinterest. "Pinterest is committed to providing a
shoppable, positive platform for consumers, and our work with IAS
will ensure advertisers can engage with the right audiences as they
move from inspiration, to consideration, to conversion."
As part of Total Media Quality (TMQ) for Pinterest, advertisers
get access to Viewability, Invalid Traffic (IVT), and Brand Safety
Measurement within IAS Signal, the unified reporting platform that
delivers the data and insights advertisers need to easily manage
their digital campaigns. This enhancement expands on IAS's
partnership with Pinterest, which offered Viewability and Invalid
Traffic (IVT) Measurement across display and video inventory
in 2023.
IAS's Brand Safety, Viewability, and Invalid Traffic Measurement
is now available for Pinterest, with Brand Suitability Measurement
for campaigns coming soon.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.