PVH Names Calvin Klein Global Brand President
December 14 2022 - 7:12AM
Business Wire
Inditex executive Eva Serrano to lead Calvin Klein and unlock
iconic brand’s global potential
PVH Corp. (NYSE:PVH) today announced the appointment of Eva
Serrano as Global Brand President, Calvin Klein. Serrano, a
seasoned Inditex group veteran, will join the company in March 2023
and report to Stefan Larsson, CEO of PVH Corp.
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Eva Serrano (Photo: Business Wire)
Eva joins PVH and Calvin Klein with 20 years of leadership
experience with Zara and the Inditex group. Serrano began her
career in Europe, where she was part of the international
commercial development for Zara Europe before assuming the
International Commercial Director position for Asia Pacific and
playing a key role in expanding growth in the region. She most
recently served as President for Inditex Greater China, where she
was responsible for leading that rapidly growing market. While at
Inditex, her responsibilities spanned multiple brands, and she has
experience across the entire retail value chain - product,
marketing, consumer experience in stores and digital, as well as
supply chain – affording her a true omni-channel marketplace
view.
Mr. Larsson said, “Eva is a unique leader in the fashion and
apparel sector and has proven experience within one of the most
innovative and highest performing brand groups globally in our
sector. She knows how to drive brand growth in global markets, how
to connect with the consumer and what it takes to win across the
marketplace. Eva also deeply understands the disruptive forces in
our industry and how to connect a brand’s core value proposition to
where the consumer is going. Her experience will be critical in
unlocking Calvin Klein’s full global potential, and her appointment
is an important next step in our continuing execution of the PVH+
Plan, our multi-year growth plan.”
Ms. Serrano said, “I am passionate about brands, the consumer
and the fashion industry, and throughout my career developed the
skills and experience to win in this increasingly competitive
market. The opportunity to lead the iconic Calvin Klein brand and
unlock its full potential across the world is a dream come true. I
look forward to working with Stefan and the PVH and Calvin Klein
teams to propel the next chapter of growth for the brand.”
Ms. Serrano has a Bachelor of Arts, Touristic Management from
the GETA Business School in Spain and received a postgraduate
degree from HKU Business School in Digital Social Media Marketing.
In 2022, she completed both her Masters, Global Executive Program
at Tsinghua University in China and the Advanced Management
Leadership Program from the Säid Business School at the University
of Oxford. In 2021, Ms. Serrano was recognized with the best
Entrepreneurs Award Shanghai, China.
About PVH Corp.
PVH is one of the world's largest and most admired fashion
companies, connecting with consumers in over 40 countries. Our
global iconic brands include Calvin Klein and TOMMY HILFIGER. Our
140-year history is built on the strength of our brands, our team
and our commitment to drive fashion forward for good. That's the
Power of Us. That's the Power of PVH.
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version on businesswire.com: https://www.businesswire.com/news/home/20221214005646/en/
Lauren McClain communications@pvh.com
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