Survey: Two-Thirds of CFOs Don't Expect to Boost Sustainability Efforts in Next 12 Months; Others See More Urgency
October 29 2009 - 7:00AM
PR Newswire (US)
MENLO PARK, Calif., Oct. 29 /PRNewswire/ -- Despite the nation's
attention on eco-friendly programs and policies, a new survey
suggests most businesses are not planning to step up their efforts
in this area -- at least not in the next year. When asked whether
they expect their companies' emphasis on green initiatives to
increase, decrease or remain the same in the next 12 months, 68
percent of chief financial officers (CFOs) interviewed said they
anticipate no changes. More than a quarter (28 percent), however,
said they expect an increased focus on the issue. The survey was
developed by Robert Half Management Resources, the world's premier
provider of senior-level accounting and finance professionals on a
project and interim basis. It was conducted by an independent
research firm and includes responses from 1,400 CFOs from a
stratified random sample of U.S. companies with 20 or more
employees. CFOs were asked, "In the next 12 months, do you expect
your company's focus on green initiatives will increase, decrease
or remain the same?" Their responses: No change 68% Increase
significantly 5% Increase somewhat 23% Decrease somewhat 3%
Decrease significantly 1% ---- 100% "Many companies may already be
pursuing green initiatives and not feel they need further
investments in the near term," said Paul McDonald, executive
director of Robert Half Management Resources. "For other
businesses, priorities may have shifted from environmental
initiatives to returning to profitability, given the difficult
economy." McDonald pointed out that in addition to being good for
the environment, green initiatives also can save a company money
and have a positive effect on morale. "A reputation as a good
corporate citizen instills pride in employees and can enhance
recruitment and retention efforts." About the Survey The national
study was developed by Robert Half Management Resources. It was
conducted by an independent research firm and is based on more than
1,400 telephone interviews with CFOs from a random sample of U.S.
companies with 20 or more employees. For the study to be
statistically representative and ensure that companies from all
segments are represented, the sample was stratified by geographic
region and number of employees. The results were then weighted to
reflect the proper proportion of employees within each region.
About Robert Half Management Resources Robert Half Management
Resources is the premier provider of senior-level accounting and
finance professionals to supplement companies' project and interim
staffing needs. The company has more than 145 locations worldwide
and offers online job search services at
http://www.roberthalfmr.com/. DATASOURCE: Robert Half Management
Resources CONTACT: Mark Williams of Robert Half Management
Resources, +1-650-234-6134, Web Site: http://www.roberthalfmr.com/
Copyright