The retailer is partnering with The Black Hair
Experience to bring experiential events to Atlanta and Washington, D.C., during Black History Month
& Women's History Month.
DENTON,
Texas, Feb. 12, 2024 /PRNewswire/ -- Several
months in the making, Sally Beauty, the industry-leading
destination for salon-quality hair color and care, has partnered
with The Black Hair Experience, an organization dedicated to
celebrating and uplifting Black hair and culture, to unveil the
first-ever Rooted in Success experiential event series.
Kicking off this February with activations during Black History
Month and Women's History Month, Rooted in Success facilitates
engagement between students from Historically Black Colleges and
Universities (HBCUs), entrepreneurs, Black and female-founded
beauty brands, and consumers. The collaboration underscores Sally
Beauty's unwavering commitment to building a dynamic ecosystem that
fosters connections within the textured hair community. The
retailer currently carries an expansive assortment of over 100
textured hair brands, over 50 of which are Black-owned or founded,
including well-loved national brands like SheaMoisture,
Kaleidoscope, Mielle Organics, TPH by Taraji, and more. The
retailer is also home to 6 Black-founded emerging brands from Sally
Beauty's small business focused Cultivate Accelerator Program.
In the past several months, the collaboration with The Black
Hair Experience has blossomed, giving rise to 'Rooted in Success.'
This initiative is dedicated to amplifying the voices of textured
hair innovators and leaders in the beauty industry. This
partnership seamlessly complements the retailer's mission to engage
and inspire the next generation of consumers. Together, Sally
Beauty and The Black Hair Experience have curated unique consumer
activations to inspire confidence, offer essential resources,
encourage networking, and build connections, all designed to
empower the entrepreneurial spirit of HBCU students. In addition to
the Rooted in Success activations in Atlanta, GA., and Washington, D.C., Sally Beauty is launching a
discount for HBCU students nationwide to increase affordable access
to the products and brands they know and love. This Spring, active
HBCU-enrolled students in the U.S. will receive 10% off in-store
and online at Sally Beauty.
"We believe beauty is a powerful form of self-expression, and we
see it as our role to facilitate access beyond quality products by
providing opportunities for influential industry leaders to engage,
inspire, and connect with consumers and young entrepreneurs," said
John Goss, President of Sally
Beauty. "At Rooted in Success, we are showcasing founder-led
stories from both emerging and established Black beauty leaders,
and we are excited to celebrate this partnership through local
events and continued support year-round."
Taking place in cities synonymous with HBCU vibrancy and strong
Sally Beauty communities, Rooted in Success will kick off with two
dynamic pop-up events on Saturday, February
24, 2024, in Atlanta, and
on Saturday, March 16, 2024, in
Washington, D.C. Both events are
open to the public and free to attend.
Guests can expect to hear an entrepreneurial-focused panel with
brand founders and leaders from top beauty brands led by curl
expert and content creator Bianca
Renee (YouTube and Instagram). Rooted in Success events
will also feature networking opportunities, professional headshots,
interactive brand demos, and a breadth of complimentary products
from prominent brands like SheaMoisture, Kaleidoscope, Mielle
Organics, TPH by Taraji, Made for Locs, PuffCuff, bondbar, and
more.
"We cannot have a conversation about Black beauty, hair, and
culture without acknowledging the impact of Sally Beauty. We're so
excited to collaborate and bring those nostalgic moments we all
share when it comes to 'getting our hair right' to life with
Instagram-worthy photo moments. Our partnership merges creativity,
education, business, and entrepreneurship, and we can't wait for
everyone to see what we have in store," said Alisha Brooks, CEO of The Black Hair
Experience.
Learn more about Rooted in Success event details and Sally
Beauty's extensive textured hair offering at
SallyBeauty.com/events.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value
Products®, Inspired by Nature® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl®
and Babyliss Pro®. Beauty Systems Group stores, branded as
CosmoProf® or Armstrong McCall® stores, along with its outside
sales consultants, sell up to 8,000 professionally branded products
including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®,
Goldwell®, Joico®, Amika® and Moroccannoil®, intended for use in
salons and for resale by salons to retail consumers. For more
information about Sally Beauty Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
About The Black Hair Experience
The Black Hair Experience (TBHE) is an experiential space that
celebrates the beauty and nostalgia of Black hair, beauty, and
culture in a unique and authentic way. Since its opening in 2020,
TBHE has produced over 30 events across 8 cities and welcomed more
than 100,000 visitors. What makes our work impactful is that we are
the audience we are creating for, which allows us to connect with
our visitors on a deeper level.
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SOURCE Sally Beauty