Global Brands Can Now Benefit from the Power of Product
Digitization at Scale
BEAVERTON, Ore., June 7, 2022
/PRNewswire/ -- Digimarc Corporation (Nasdaq:
DMRC) today announced the company has partnered with global
digital printing and digital packaging leader, Sealed
Air (NYSE: SEE), to bring product digitization to markets like
food proteins, eCommerce fulfillment, industrials, and consumer
goods at scale through smart packaging.
Product digitization allows brands to maximize the value of
every package to deliver on consumer demands for authenticity,
sustainability, and personalized consumer experiences. Product
digitization also drives operational improvements by illuminating a
product's supply chain journey.
Today's announcement follows on the heels of April's launch of
prismiq ™, SEE's innovative digital
packaging brand with a portfolio of solutions for design services,
digital printing, and smart packaging. Combining
prismiq ™ with Digimarc's leading product
digitization platform provides the industry with a complete
end-to-end smart packaging solution.
"Brand owners understand that physical products are powerful,
direct-to-consumer channels of communication. Digimarc's new joint
offering with SEE makes the brand-consumer connection easier than
ever," said Curt Schacker, Global
Head of Digital Printing and Packaging, Digimarc. "Smart packaging
also allows for smart supply chains, enabling operational
efficiencies not available with the status quo. We chose to partner
with SEE because of the leadership the company demonstrates in
printing variable, serialized flexible packaging at mass scale, a
cornerstone of any smart packaging initiative."
According to a recent Censuswide survey of
4,064 consumers in the
United States and United
Kingdom, 73% of consumers said being able to
verify that a product is authentic is important with over half
(56%) stating transparency into how and where a
product is made (ethical production) influences purchasing
decisions. Sixty percent of respondents indicated
being able to recycle packaging is important. *
"The work we are doing with SEE enables consumers to confirm
product authenticity, access product origin and provenance
information, and verify critical sustainability information that
today's consumers crave in the quest for brand integrity and
circularity," said Schacker.
Why Smart
Packaging?
Smart packaging allows every product to be 'born digital' at the
time of manufacture. By giving every product item a unique digital
identity in the product cloud, brands can realize the benefits of
product digitization, such as ensuring a product's authenticity,
improving a product's circularity, powering a smarter supply chain,
and opening an owned-media channel for direct-to-consumer
engagement and the delivery of contextualized experiences. At the
same time, brands receive invaluable, real-time data intelligence
to drive future sales, marketing, and other key business
strategies.
"By combining Digimarc's leading product digitization platform
and watermarking technology with our new digital printing and
packaging solution, prismiq ™, and our proven packaging expertise,
we are expediting our digital packaging efforts to deliver a
complete, end-to-end solution for brands and consumers," said
Carrie Giaimo, Vice President of
Digital Business Development at SEE.
To learn more about Digimarc's product digitization platform
visit us at digimarc.com.
About SEE
Sealed Air (NYSE: SEE) is in business to protect, to solve
critical packaging challenges, and to make our world better than we
find it. Our automated packaging solutions systems help promote a
safer, more resilient, and less wasteful global food supply chain,
enable e-commerce, and protect goods transported worldwide.
Our globally recognized brands include CRYOVAC® brand
food packaging, SEALED AIR® brand protective packaging,
AUTOBAG® brand automated systems, BUBBLE
WRAP® brand packaging, SEE™ Touchless Automation™
solutions and prismiq™ brand smart packaging and digital
printing.
SEE's Operating Model, together with our industry-leading
expertise in materials, engineering and automation, creates value
through more sustainable, automated, and digitally connected
packaging solutions.
We are leading the packaging industry in creating a more
environmentally, socially, and economically sustainable future and
have pledged to design or advance 100% of our packaging
materials to be recyclable or reusable by 2025, with a bolder
goal to reach net-zero carbon emissions in our global
operations by 2040. Our Global Impact Report highlights how we
are shaping the future of the packaging industry. We are also
committed to a diverse workforce and caring, inclusive culture
through our 2025 Diversity, Equity and Inclusion pledge.
SEE generated $5.5 billion in
sales in 2021 and has approximately 16,500 employees who serve
customers in 114 countries/territories. To learn more, visit
sealedair.com.
About Digimarc
Digimarc is a global leader in product digitization,
delivering business value across industries through unique
identifiers and cloud-based solutions. A trusted partner in
deterring digital counterfeiting of global currency for more than
20 years, Digimarc illuminates a product's journey to provide
intelligence and promote a prosperous, safer, and more sustainable
world. With Digimarc, you can finally see everything. And when you
see everything, you can achieve anything. For more information,
visit us at digimarc.com.
*SOURCE: Censuswide surveyed 4,064 general consumers in
the United States and United Kingdom in an April 2022 poll sponsored by Digimarc
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SOURCE Digimarc Corporation