More Families Caring for Seniors, Seek Reassurance and Support
November 02 2007 - 7:00AM
PR Newswire (US)
- Sunrise Senior Living Magazine Addresses Sensitive and Emotional
Topics Related to Family Caregiving - MCLEAN, Va., Nov. 2
/PRNewswire-FirstCall/ -- Recent studies conclude that more
families are assuming caregiver responsibilities as the global
seniors population expands: (Photo:
http://www.newscom.com/cgi-bin/prnh/20071102/NEF013 ) -- In the
United States, 45.2 million Americans are currently caring for a
person aged 60 or older according to the National Alliance for
Caregiving; -- In Canada, an estimated 4.5 million people
voluntarily care for friends and family according to the Canadian
Caregiver Coalition; and -- In England and Wales, 5.2 million
people were informally caring for a loved one according to Great
Britain's 2001 census. One resource family caregivers are turning
to in these countries for reassurance and information is SUNRISE:
For You and Your Loved Ones magazine. The publication focuses on
contemporary issues impacting family caregivers, a role
traditionally assumed by women between the ages of 45 and 64.
Recent experience is also suggesting more men are assuming the
caregiver role for their aging parents, spouses or siblings. No
matter the gender, family caregivers are creating a new 'sandwich
generation' -- finding themselves surrounded by competing
priorities including aging parents, children, spouses, careers and
their own retirement. "Caring for someone who has cared about us is
only natural," said Kurt Conway, senior vice president of Sales and
Marketing at Sunrise Senior Living, the senior living provider
making the publication available to the public in the United
States, United Kingdom and Canada. "Families all around us have
aging relatives needing assistance. Often these family members are
torn among many of life's priorities when they assume caregiving
responsibilities. Our message is that they are not alone and
resources are available to help them. SUNRISE is one way we offer
hope and share solutions with families." The newest issue of the
magazine explores relationships between aging parents and their
adult children. Emotional family dynamics often generate
interesting discussions and dramatic situations as the cover story
roundtable of Sunrise Senior Living family members highlights.
Topics during this conversation included asking parents to stop
driving, coordinating parental care with siblings and long distance
caregiving. Additionally, the current issue includes: -- Short,
insightful news briefs for the mind, body and soul -- Tips and
stories focused on wellness and maintaining strong relationships --
Expert advice relating to health, diet, lifestyles and money
matters -- Short stories about the relationships among Sunrise
residents, their family members and Sunrise's team of caregivers.
The magazine is available free to the public at Sunrise Senior
Living communities in the United States, United Kingdom and Canada.
Please visit http://www.sunriseseniorliving.com/ to locate a
Sunrise Senior Living community near you. About Sunrise Senior
Living Sunrise Senior Living, a McLean, Va.-based company, employs
approximately 40,000 people. As of June 30, 2007, Sunrise operated
453 communities in the United States, Canada, Germany and the
United Kingdom, with a combined capacity for more than 53,000
residents. At quarter end, Sunrise also had 38 communities under
construction in these countries with a combined capacity for 6,000
additional residents. Sunrise offers a full range of personalized
senior living services, including independent living, assisted
living, care for individuals with Alzheimer's and other forms of
memory loss, as well as nursing, rehabilitative and hospice care.
Sunrise's senior living services are delivered by staff trained to
encourage the independence, preserve the dignity, enable freedom of
choice and protect the privacy of residents. To learn more about
Sunrise, please visit http://www.sunriseseniorliving.com/.
http://www.newscom.com/cgi-bin/prnh/20071102/NEF013
http://photoarchive.ap.org/ DATASOURCE: Sunrise Senior Living
CONTACT: Jamison Gosselin, Director, Corporate Communications of
Sunrise Senior Living, +1-703-744-1841 Web site:
http://www.sunriseseniorliving.com/
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