Professional Golfer Frank Nobilo Signs on as House of Nobilo Brand Ambassador
May 04 2005 - 10:00AM
Business Wire
The House of Nobilo, one of New Zealand's leading wineries, has
just signed a contract with former professional golfer Frank Nobilo
to serve as a Nobilo Brand Ambassador in the United States,
promoting the brand and working with distributors. This
announcement was made on April 28th at a Pacific Wine Partners
event at the New Zealand Embassy in Washington, D.C. Frank and his
wife, Selena, attended this very special event. "When we pour wine
at events, consumers are always asking if the House of Nobilo has
any relationship to Frank Nobilo, the golfer," said Nobilo Brand
Manager Kimberly Ertl. "He is actually related to the founder of
the Nobilo winery, and now we are making the connection even
stronger by having him serve in an official capacity as a brand
ambassador." In his role as Nobilo Brand Ambassador, Frank will
serve as a spokesman for the brand, pour at wine events, and help
to develop golf-based distributor programs. Frank Nobilo, while
related to Nicolai Nobilo the winery's founder, is a native New
Zealander and registered US Tour PGA player. Frank turned pro at
the age of 19 and went on to win 14 times around the world
including three times on U.S. soil -- the 1997 Greater Greensboro
Chrysler Classic and two Sarazen World Opens. He was a two-time New
Zealand PGA champion and a three-time member of The Presidents Cup.
Frank is currently a commentator on the Golf Channel, serving as an
analyst on the Champions Tour, on the panel at the Pregame and
Postgame show, Leaderboard Report, and Golf Central. "I've always
been passionate about Nobilo wines because of their tremendous
quality and how they capture the essence of New Zealand, which will
always be home," said Frank Nobilo. "I look forward to sharing my
passion for Nobilo and New Zealand with distributors and retailers
in cities across the United States." Nobilo is imported by Pacific
Wine Partners, a Constellation Wines U.S. company and a leading
producer of premium California wines and importer of wines from
Australia and New Zealand. Constellation Wines U.S. is part of
Constellation Wines, the world's largest wine business, an
operating division of Constellation Brands, Inc.
(NYSE:STZ)(NYSE:STZ.B) ("CBI"). Constellation Wines U.S.
encompasses three of CBI's U.S. wine businesses: Canandaigua Wine
Company, Pacific Wine Partners, and North Lake Wines. Pacific Wine
Partners produces several top California brands including
Blackstone, Black Box, and Hayman and Hill and is the U.S. importer
for Banrock Station, Hardys, Leasingham, Barossa Valley Estate,
Yarra Burn, Starvedog Lane, Brookland Valley, and Chateau Reynella
from Australia and Nobilo from New Zealand.
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