- DEWALT kicked off its centennial anniversary with an
electrifying activation on the exterior of Sphere
- Las Vegas Mayor
Carolyn G. Goodman, in partnership
with DEWALT, proclaims January 23
'Concrete Heroes Day' to celebrate the city's construction
professionals
- Activations support the launch of the DEWALT POWERSHIFT™
System, a groundbreaking equipment system to optimize the workflow
of concrete jobsites, which made its debut at the 2024
World of Concrete tradeshow in Las
Vegas
LAS
VEGAS, Jan. 23, 2024 /PRNewswire/ -- As the World
of Concrete tradeshow kicks off, DEWALT, a Stanley Black &
Decker (NYSE: SWK) brand and leader in total jobsite solutions, lit
up the Las Vegas skyline with a
takeover of the exterior of Sphere. Known as the Exosphere, the
580,000 sq. ft. completely programmable LED exterior of the
next-generation entertainment venue has been delighting audiences
worldwide since it first lit up in July
2023 and opened to the public in September 2023.
DEWALT kicked off its centennial
anniversary with an electrifying activation on the exterior of
Sphere
The electrifying activation, which features a DEWALT branded
yellow and black hard hat (view here) that is brought to life with
a bolt of lightning, celebrates the brand's newest innovation and
will run throughout the duration of World of Concrete, which
concludes on January 25. The display
on Sphere's Exosphere will be viewable at vantage points throughout
the city and live images will be broadcast on DEWALT's social
channels.
Additionally, to celebrate the talent and tireless work of the
men and women – the 'Concrete Heroes' – who have helped build the
city of Las Vegas and its iconic
infrastructure, Las Vegas Mayor
Carolyn G. Goodman, in partnership
with DEWALT, proclaimed January 23
Concrete Heroes Day in Las Vegas.
Mayor Goodman announced the proclamation at the DEWALT booth at the
show this morning. "The iconic nature of our city's buildings and
infrastructure are a direct result of the 'concrete heroes' who
helped us turn dreams into realities," said Goodman.
The DEWALT POWERSHIFT™ System is designed to meet the critical
needs of concrete professionals – power, runtime and comfort –
allowing users to transition away from gas-powered equipment,
without compromising efficiency and performance. The system, made
up of six concrete tools, streamlines the full concrete application
through use of the same DEWALT POWERSHIFT™ 554 WH battery and
high-speed charger across all tools.
"The DEWALT POWERSHIFT™ System is one of the brand's most
groundbreaking innovations," said Robert
Raff, Chief Commercial Officer at Stanley Black &
Decker. "We are thrilled to be supporting this milestone with a
campaign that takes over the Las
Vegas skyline as we honor the city's concrete heroes and
celebrate our centennial."
DEWALT POWERSHIFT™ will be available through commercial and
industrial channels in the fall of 2024. To learn more
about DEWALT POWERSHIFT™, please visit:
www.dewalt.com/world-of-concrete-2024.
About DEWALT
DEWALT, a Stanley Black & Decker
brand, celebrates 100 years in business by continuing to provide
our customers with total jobsite and landscaping solutions. By
applying its latest technology to the challenges of today's skilled
trades, DEWALT is leading the charge for the jobsite of the future
and pioneering the next generation of tools, outdoor equipment and
forward-looking technologies. DEWALT products. GUARANTEED TOUGH®.
For more information, visit www.dewalt.com or follow
DEWALT on Facebook, Instagram, and LinkedIn.
About Stanley Black &
Decker
Headquartered in the USA, Stanley
Black & Decker (NYSE: SWK) is a global leader in
tools and outdoor operating manufacturing facilities worldwide.
Guided by its purpose – for those who make the world – the
Company's more than 50,000 diverse and high-performing employees
produce innovative, award-winning power tools, hand tools, storage,
digital tool solutions, lifestyle products, outdoor products and
engineered fasteners to support the world's makers, creators,
tradespeople and builders. The Company's iconic brands include
DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET® and
HUSTLER®. Recognized for its leadership in environmental, social
and governance (ESG), Stanley Black & Decker strives
to be a force for good in support of its communities, employees,
customers and other stakeholders. To learn more
visit: www.stanleyblackanddecker.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/dewalt-electrifies-vegas-skyline-with-sphere-takeover-honors-concrete-heroes-with-mayoral-proclamation-302042611.html
SOURCE DEWALT