MISGAV, Israel, March 18, 2011 /PRNewswire-FirstCall/ -- Tefron
Ltd. (OTC: TFRFF.OB; TASE:TFRN) ("Tefron"), a leading producer of
seamless intimate apparel and engineered-for-performance (EFPTM)
active wear, today announced important changes to its North
American sales and marketing organization, including the
appointment of Galit Wexler as VP
North America to directly service intimate apparel customers, the
hiring of the marketing firm BrandAxion let by Jeff Danzer, and the departure of Rebecca Zuber as Chief Marketing Officer.
Galit Wexler joins Tefron as a
Vice President for North American sales with a strong background in
the intimate apparel sector. Galit has worked worldwide designing
and merchandising intimate apparel for over 10 years. Most
recently, Galit served as Director of Design for intimate apparel
at Abercrombie & Fitch, where she established their Gilly Hicks
Intimates brand. Galit was also responsible for the design process
for Abercrombie & Fitch branded sleepwear and other intimate
apparel. Prior to her work at Abercrombie & Fitch, Galit worked
in design, product development and merchandising with Delta Galil
Industries in NY and Israel and
with Kenvelo in Prague. With her
strong background in product development and merchandising in the
intimate apparel, Galit will lead Tefron's effort in securing the
company's foremost position among branded customers in the
sector.
Commenting on Galit's new role with Tefron, Guy Zimmerman, Tefron VP Sales and Business
Development said, "We are proud to announce Galit's appointment to
lead Tefron's intimates' sales in North
America. Galit is an accomplished professional who has
worked in virtually all stages of intimate product development from
design to sales, with extensive understanding of the industry and
market leaders, I'm confident that Galit will significantly
contribute to Tefron's service and performance with our leading
intimate accounts."
Another essential element of Tefron's new sales and marketing
plan is the hiring of Jeff Danzer
and his team at BrandAxion, a New
York based boutique marketing firm, to develop and execute
Tefron's North American marketing strategy. Jeff Danzer is well known in the apparel
industry for his provocative brand building tactics. Jeff was the
original marketing force behind 2(x)ist underwear, where his
initiatives were widely credited with building what was a niche
underwear line into an underwear brand powerhouse in less than 5
years. BrandAxion will work in conjunction Tefron's Israeli
marketing team to drive and build the Tefron brand and to create a
new marketing program in North
America.
Commenting on the new sales and marketing initiatives, Tefron
CEO Amit Meridor said, "Tefron is
committed to regaining its leading position in seamless and
performance apparel in all sectors of the industry. The changes
announced today are being made to directly address the different
requirements of the diverse customer base we service. I would like
to add my welcome to Galit Wexler
who brings to Tefron such extensive experience in the apparel
sector from her work in Europe,
North America and Israel. I would also like to thank
Rebecca Zuber for her work this past
year as we began to rebuild our marketing effort and I wish her
luck in her future chosen path. Finally, I want to say that we are
very excited to be working with BrandAxion to strengthen Tefron's
sales and marketing network in the U.S. market. I believe that they
have the right ideas to help us implement the marketing phase of
our turnaround program."
About Tefron:
Tefron is a market leader in the field of apparel, serving
customers in the U.S. and Europe.
Tefron focuses on developing, producing, marketing and selling
undergarments, athletic wear, beach and swimwear. Tefron activities
are divided into two business sectors: "Seamless" design,
development, production and sale of undergarments and athletic
apparel; and "Cut & Sew" design, development, production and
sale of undergarments, swimsuits and athletic apparel. The design
and production are mainly performed in Israel, Jordan and the Far East, while the finished
goods are sold mainly in the U.S. and Europe. Company customers include leading
international players, such as: Victoria's Secret, Hanes Brands
Industries, Reebok, Patagonia, Lululemon Athletica, GAP,
Calvin Klein and Wal-Mart.
This press release contains certain forward-looking statements,
within the meaning of Section 27A of the US Securities Act of 1933,
as amended, Section 21E of the US Securities Exchange Act of 1934,
as amended, and the safe harbor provisions of the US Private
Securities Litigation Reform Act of 1995, with respect to the
Company's business, financial condition and results of operations.
We have based these forward-looking statements on our current
expectations and projections about future events.
Words such as "believe," "anticipate," "expect," "intend,"
"will," "plan," "could," "may," "project," "goal," "target," and
similar expressions often identify forward-looking statements but
are not the only way we identify these statements. Except for
statements of historical fact contained herein, the matters set
forth in this press release regarding our future performance, plans
to increase revenues or margins and any statements regarding other
future events or future prospects are forward-looking
statements.
These forward looking statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those contemplated in such forward-looking statements,
including, but not limited to:
- the effect of the worldwide recession on our sales to our
customers in the United States and in Europe and on our ability to
finance our operations;
- our customers' continued purchase of our products in the same
volumes or on the same terms;
- the cyclical nature of the clothing retail industry and the
ongoing changes in fashion preferences;
- the competitive nature of the markets in which we operate,
including the ability of our competitors to enter into and compete in
the seamless market in which we operate;
- The potential adverse effect on our business resulting from our
international operations, including increased custom duties and import
quotas (e.g., in China, where we manufacture for our swimwear
division).
- fluctuations in inflation and currency rates;
- the potential adverse effect on our future operating efficiency
resulting from our expansion into new product lines with more
complicated products, different raw materials and changes in market
trends;
- the purchase of new equipment that may be necessary as a result
of our expansion into new product lines;
- our dependence on our suppliers for our machinery and the
maintenance of our machinery;
- the fluctuations costs of raw materials; our dependence on
subcontractors in connection with our manufacturing process;
- our failure to generate sufficient cash from our operations to
pay our debt;
- political, economic, social, climatic risks, associated with
international business and relating to operations in Israel;
As well as certain other risks detailed from time to time in the
Company's filings with the Securities and Exchange Commission. The
Company undertakes no obligation to publicly release any revisions
to these forward-looking statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
Contacts
Company Contact:
Eran Rotem
Chief Financial Officer
+972-4-9900803
reran@tefron.com
SOURCE Tefron Ltd