4th of 6 largest REITs rolling out full
product suite
TAMPA,
Fla., Jan. 28, 2025 /PRNewswire/ -- Funnel,
the proven AI-infused multifamily CRM, today announced its newest
partner UDR, Inc., (NYSE: UDR) NMHC's 14th-largest multifamily
owner-operator in the United
States and long-standing leader in multifamily
centralization.
UDR is rolling out Funnel's entire suite of products, including
renter-centric® CRM, AI solution, fraud
prevention, ResApp, and syndication across its nearly 60,000-unit
national portfolio.
"UDR pioneered centralization when no multifamily technology
solutions existed and we are excited to take this next step with
Funnel, a proven PropTech leader in the multifamily industry," said
Josh Gampp, UDR's SVP - Chief
Technology Officer. "Our team is impressed with both the team and
the technology at Funnel. Throughout this process, they
demonstrated a true partnership in not only innovation but also a
distinct ethos for making our industry stronger for everyone
— our shareholders, team members, and hundreds of thousands of
residents."
UDR: An original innovator in multifamily
centralization
UDR was among the first multifamily companies
to move toward a centralized operational model. In the early days
of centralization, UDR charted its own path, building in-house
tools and partnering with out-of-industry CRMs to solve challenges
that multifamily technology couldn't address. UDR has an ambitious
vision for continuing its journey to improve centralization, and
sought a technology partner to help scale that vision.
"Being selected as the CRM, AI, and renter management software
by UDR is a 'Super Bowl' type moment for Funnel," said Tyler Christiansen, CEO, Funnel. "UDR is
rightfully recognized as an industry leader in technology and
operations. Its selection of Funnel over all available options
speaks volumes to where Funnel is today, and more importantly,
where we can take the industry in the future."
A track record of driving transformation
Funnel is
proud to partner with 9 of the top 25 NMHC owners and operators,
providing technology that helps them achieve their individual
portfolio-wide operational visions. Funnel's track record of steady
innovation and implementing customer feedback to continue driving
forward its product offering makes it the leading choice for
multifamily owners and operators who want to challenge the
long-standing status quo industry practices and drive their
companies to greater success.
UDR's adoption of Funnel was driven by a desire to shift away
from myriad solutions and toward a unified, omnichannel
communication platform that simplifies the day-to-day for team
members by transparently routing communication and tasks to the
appropriate specialized, centralized, or onsite team members. This
streamlined communication workflow, alongside AI aiding team
members to efficiently address frequently asked questions, schedule
tours, screen applications, and other workflows, will power UDR's
next phase on its centralization journey. This partnership is
setting the gold standard for multifamily centralization.
About Funnel
Funnel provides a win to three vital
groups: operators looking to improve efficiencies; onsite teams who
demand a better long-term career; and renters who demand a better
customer experience. Funnel's proven AI-infused CRM is the
enterprise-grade solution industry leaders, owners, and operators
trust to deliver a streamlined, consistent, and connected
experience from first inquiry through years of renewals through the
operational flexibility only a renter-centric® platform can
provide. We call it Renter Management Software; our clients call it
the new operating model.
About UDR, Inc.
UDR, Inc. (NYSE: UDR), an S&P 500
company, is a leading multifamily real estate investment trust with
a demonstrated performance history of delivering superior and
dependable returns by successfully managing, buying, selling,
developing and redeveloping attractive real estate communities in
targeted U.S. markets. As of September 30,
2024, UDR owned or had an ownership position in 60,123
apartment homes. For over 52 years, UDR has delivered long-term
value to shareholders, the best standard of service to residents,
and the highest quality experience for associates.
Media Contact:
Funnel
Hannah
O'Leary
Sr. Manager Corporate Communications
hannah.oleary@funnelleasing.com
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SOURCE Funnel
