WPP Opens New La Matriz Campus in Madrid
November 13 2019 - 7:00AM
Business Wire
CEO Mark Read opened WPP’s La Matriz Campus,
its largest in Europe to date, at an event attended by Spanish
Government Ministers, clients and partners
Mark Read, CEO of WPP (NYSE:WPP), today officially opened La
Matriz, the company’s new campus in Spain, at an event attended by
more than 100 business leaders, the acting Spokeswoman for the
Government of Spain and Minister of Education, Isabel Celaá, and
the Secretary of State for Press, Miguel Ángel Oliver. Also in
attendance were representatives from the regional and local
governments.
As its largest European campus to date, La Matriz demonstrates
WPP’s continued investment and commitment to the Spanish market –
one of WPP’s top 10 markets globally – the country’s marketing and
communications industry, and its creative talent. Located in
Madrid, it is a unique co-creation space offering all
communications disciplines under one roof and providing the
innovation, strategy, technology and creativity required by modern
marketers.
The fully refurbished campus is located in the iconic former
Telefónica headquarters on Calle de Ríos Rosas in the Chamberí
neighbourhood of central Madrid. Housed over six floors and over
35,000 square metres, the campus will be home to 2,500 people
across WPP’s agencies in Madrid, operating as an integrated,
connected and collaborative workspace. The new co-location will act
as a creative hub for the city, providing social and event space
for both the wider industry and WPP’s people.
The project was delivered by BDG architecture + design, a WPP
company, in collaboration with local architects b720 Fermín Vázquez
Arquitectos.
Mark Read, CEO of WPP, said: “Building a WPP campus in
the heart of Madrid offers something unique: it allows us to be
closer to our clients and provides a creative hub for both the city
and our people. La Matriz has been specifically designed to inspire
greater creativity, encourage closer collaboration and attract the
very best talent in our industry. This significant investment is a
sign of our commitment to Spain, to serving the Spanish business
community and to providing our people with the best working
environment.”
New study reveals four areas for sustainable business
growth
As part of the launch, the WPP-backed Institute for Real Growth
(IRG) also presented the results of their study “The Architecture
for Real Growth,” that addresses the key areas to sustainable
growth for companies.
According to WPP, these are:
- Growth overperformers expand the definition of the market they
compete in and offer ever-evolving experiences to their
consumers.
- Overperformers embrace a “whole-brained” approach; unlocking
the power of data with insights and combining technology with
creativity.
- Organizations that are more open and better connected both
internally and externally outperform their competitors.
- Organizations that set “humanized-growth” objectives – in terms
of value to their customers, their colleagues and their communities
– can expect to drive more sustained business growth results.
About WPP
WPP is a creative transformation company. We build better
futures for our clients through an integrated offer of
communications, experience, commerce and technology. For more
information, visit www.wpp.com.
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Niken Wresniwiro, WPP +44 (0)20 7282 4600 / +44 (0)7876 005 489
niken.wresniwiro@wpp.com
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