WPP Buys Data-Science Company Sandtable -- Deal Digest
March 05 2020 - 3:53AM
Dow Jones News
By Adria Calatayud
ACQUIRER: WPP PLC, the world's largest advertising company.
TARGET: Sandtable, a London-based data-science company that
specializes in behavioral analytics and advanced simulations.
PRICE: Not disclosed.
RATIONALE: WPP said Sandtable will be integrated into the
technology practice of its GroupM unit. The deal is in line with
WPP's strategy to expand its technology offering, the FTSE
100-listed group said.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
March 05, 2020 04:38 ET (09:38 GMT)
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