Western Union Launches New Mobile App Donation Feature
December 10 2019 - 7:00AM
Business Wire
- New Functionality Developed via an Innovative Company-wide
Hackathon Enables U.S. Consumers to Donate to the Western Union
Foundation When Completing a Money Transfer in the Western Union®
Mobile App
- The Western Union Foundation Will Donate $10 for Every
Qualifying In-app Donation Received between Dec. 15 – Jan. 15 to
the American Red Cross Restoring Family Links Initiative
The Western Union Company (NYSE: WU), a global leader in
cross-border, cross-currency money movement, announced that U.S.
customers can now donate to the Western Union Foundation when
completing a money transfer through the Western Union® app. The
availability of this new, easy-to-use feature—developed as a result
of a company-wide hackathon—reaffirms the company’s commitment
towards inclusive innovation connecting economies, geographies and
cultures.
The Western Union Foundation has selected the American Red Cross
Restoring Family Links initiative as the beneficiary of customer
donations via the mobile app in honor of International Migrants Day
on Dec. 18. Restoring Family Links has been helping reconnect
family members separated by crisis, conflict and migration for
nearly 150 years. One hundred percent of donations made through the
Western Union mobile app from Dec. 15, 2019 – Jan. 15. 2020 will go
to the American Red Cross Restoring Family Links program, and each
in-app donation will unlock an additional $10 donation (up to USD
$50,000) from the Western Union Foundation.
“The work we do through the Restoring Family Links program would
not be possible without donors like the Western Union Foundation.
We are grateful to have a partner that shares our mission of
connecting loved ones,” said Gino Greco, Regional Chief Executive
Officer of Colorado and Wyoming at The Red Cross. “We are proud to
work alongside the Western Union Foundation in celebration of
International Migrants Day and look forward to uniting more
families.”
U.S. customers sending money through the Western Union mobile
app this holiday season can simply click ‘donate to the WU
Foundation’ before completing their money transfer to make a
contribution of any amount to Western Union’s International
Migrants Day campaign.
“The Western Union mobile app donation feature is a tangible
example of our inclusive innovation philosophy,” said Khalid
Fellahi, President, Global Head Consumer Money Transfer. “We used a
hackathon format to tap into the expertise and collaborative spirit
of our employees around the globe, and launching the mobile app
donation feature to support family reunification for International
Migrants Day demonstrates our unwavering support of migrants,
refugees and other displaced people.”
Western Union understands that when people move, opportunities
follow. Scientific and cultural breakthroughs that we take for
granted are the result of global connections. Some migrants move to
reunite with family and make their new host country home, others go
specifically for work or study and a small number leave for
security reasons. What unites them with the rest of humanity is the
desire to create a better life for themselves and their loved
ones.
“Western Union and the Western Union Foundation are proud to
support the dreams and opportunities of migrants, those who are
displaced, and those who need assistance along their journey,” said
Elizabeth Roscoe, Executive Director of the Western Union
Foundation and Western Union’s Head of Corporate Brand and Purpose.
“At its core, Western Union is a network that connects people. By
fostering those connections together with the American Red Cross
Restoring Family Links initiative, we are supporting families,
building communities and growing the world economy.”
Western Union and the Western Union Foundation have a long
history of supporting organizations and issues related to
migration, refugees and humanitarian crisis. Please visit the
Western Union Foundation’s website to learn more about their new
Opportunities Beyond Borders campaign and view their 2018 Impact
Report.
WU-G
About Western Union
The Western Union Company (NYSE: WU) is a global leader in
cross-border, cross-currency money movement and payments. Our
omnichannel platform connects the digital and physical worlds and
makes it possible for consumers and businesses to send and receive
money and make payments with speed, ease, and reliability. As of
September 30, 2019, our network included over 550,000 retail agent
locations offering our branded services in more than 200 countries
and territories, with the capability to send money to billions of
accounts. Additionally, westernunion.com, our fastest growing
channel in 2018, is available in 75 countries, plus additional
territories, to move money around the world. With our global reach,
Western Union moves money for better, connecting family, friends
and businesses to enable financial inclusion and support economic
growth. For more information, visit www.westernunion.com.
About the Western Union Foundation
The Western Union Foundation believes that education is the
surest pathway to economic opportunity. After nearly 20 years of
impact, we are continuing to deliver against our mission with our
Opportunity Beyond Borders commitment, to invest $15 million by
2022, with a focus on empowering forcibly displaced and
marginalized youth with the training and education needed to
succeed in today’s technology-driven global economy. We also
provide funding to communities in crisis through disaster relief
and other humanitarian efforts, a key reason for forced migration.
To date, more than $124 million has been given to fund projects and
scholarships in 174 countries across the globe. The Western Union
Foundation is a separate charitable corporation that is tax-exempt
under 501(c)(3) of the US Internal Revenue Code, and receives
support from The Western Union Company, its employees, agents and
business partners. Contributions to the Foundation are
tax-deductible for US income tax purposes. To learn more, visit
wu.com/foundation or follow us on Twitter @TheWUFoundation.
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Media Contact: Margaret Fogarty O: +1 720-332-8075 M: +1
720-551-3393 margaret.fogarty@wu.com
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