- XPENG establishes partnership with Emil Frey in Netherlands,
Bilia in Sweden, for first-class distribution, sales and service
network
- XPENG builds innovative European business model, combining
direct stores with agency collaboration
- XPENG branded retail experiencing stores to open in Sweden and
Netherland in Q1 2022
XPENG (NYSE: XPEV and HKEX: 9868), a leading smart electric
vehicle company, announced today that it has reached strategic
partnerships in the Netherlands and Sweden, and it will open its
self-operated experiencing retail stores in Europe.
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the full release here:
https://www.businesswire.com/news/home/20220210005716/en/
XPENG P7 (Photo: Business Wire)
XPENG reached a strategic Agency Retail collaboration agreement
with Emil Frey Nederland NV (“Emil Frey”) for the Netherlands. Emil
Frey will develop XPENG’s sales and service network while managing
XPENG branded stores throughout the Netherlands.
XPENG’s Agency Retail agreement with Emil Frey Netherlands marks
a major breakthrough for its European expansion. The tie-up is the
first Agency Retail collaboration for XPENG in Europe, and is one
of the first within the automotive industry.
The agency retail collaboration with Emil Frey, one of Europe’s
largest automotive retail organizations, will deliver tremendous
potential for XPENG’s retail expansion in the Netherlands and
beyond. Through the partnership, XPENG’s customers will benefit
from consistent pricing, online and offline, the access to Emil
Frey’s well-established service and distribution network, and
optimal service efficiency and quality standards.
In addition, XPENG plans to open its retail experience store,
located in the Westfield Mall of the Netherlands near The Hague, in
March 2022.
In Sweden, XPENG has also reached an Agency Retail collaboration
agreement with Bilia, the largest automobile dealer and distributor
in the country. Bilia's high customer satisfaction track record and
comprehensive network, consisting of 58 dealers and 66 service
centers in Sweden, fit well with XPENG’s ambitions to offer
localized products and differentiated services to customers
internationally. XPENG products will be available through Bilia
stores, and serviced at its service centers, initially at locations
in Stockholm, Gothenburg and Malm�.
This week, XPENG will officially open its retail experiencing
store in Sweden, marking its first self-operated retail store in
the international market.
“Our global journey starts from Europe, propelled by our
commitment to increase smart EV penetration. We strongly support
the EV development strategy in Europe and are forging partnerships
with top-tier local players to accelerate energy conservation,
emission reduction and electrification in Europe,” said He
Xiaopeng, Chairman and CEO of XPENG.
XPENG plans to build its European presence with a combination of
self-operated retail stores, alongside the comprehensive retail and
service network of its local agency partners. This approach will
optimize XEPNG’s strength in digitalization, fast iteration of
product features, quality control, operational efficiency while at
the same time maximizing its partners’ deep local knowledge,
well-established networks and customer know-how.
In addition to Norway where XPENG first launched its products in
2020, significant progress has been made in the Netherlands, Sweden
and Denmark in building its marketing, sales, delivery and service
framework.
XPENG was founded with a vision to transform future mobility
with technology, and has a long-term commitment to leading the
global EV transition. The company is dedicated to optimizing
customer experience and bringing its most sophisticated designs and
technologies to customers globally.
About XPENG
XPENG is a leading smart electric vehicle company that designs,
develops, manufactures, and markets Smart EVs that appeal to the
large and growing base of middle-class consumers. Its mission is to
explore and drive Smart EV transformation with technology, shaping
the mobility experience of the future. In order to optimize its
customers’ mobility experience, XPENG develops in-house its
full-stack autonomous driving technology and in-car intelligent
operating system, as well as core vehicle systems including
powertrain and the electrification/electronic architecture.
XPENG is headquartered in Guangzhou, China, with offices in
Beijing, Shanghai, Silicon Valley and San Diego. In 2021, XPENG
established its regional EU headquarters in the Netherlands, and is
expanding its presence in Sweden, Norway and Denmark.
The XPENG P7 and G3 are available in the Norwegian market – as
the first market in Europe. For more information, see:
www.heyxpeng.com.
About Emil Frey
Emil Frey Nederland NV is one of the largest automotive retail
organizations in the Netherlands and represents 15 different car
brands. In addition to these dealerships, MKB Lease, Autoplanning,
Emil Frey Schadeservice (Body Repair), Elgersma (Automotive
Supplies) and Emil Frey Car Trading Netherlands (import and export
of cars) are also part of Emil Frey Netherlands. Emil Frey
Nederland is a subsidiary of the Swiss Emil Frey Group.
About BILIA
Bilia is one of Europe's largest car dealers with a leading
position in the service and sales of passenger cars, vans and
trucks. Bilia has approximately 160 facilities in Sweden, Norway,
Germany, Luxembourg and Belgium. Bilia sells Volvo, BMW, Toyota,
Mercedes, Renault, Lexus, MINI, Porsche, Nissan, Dacia, Smart and
Alpine, as well as Renault, Toyota, Mercedes, Nissan and Dacia
passenger cars and Mercedes trucks.
Bilia currently has a fully expanded business with sales of new
cars, e-commerce, spare parts and store sales, service and damage
workshops, tires and car glass, as well as financing, insurance,
car wash, fuel stations and car assembly under the same roof, which
provides a unique offer.
Bilia had sales of approximately SEK 30 billion in 2020 and had
approximately 4,700 employees.
For other XPeng visual library: XPENG MEDIA LIBRARY
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version on businesswire.com: https://www.businesswire.com/news/home/20220210005716/en/
For Media Enquiries: Marie Cheung XPeng Inc. Tel: +852
9750 5170 / +86 1550 7577 546 Email: mariecheung@xiaopeng.com
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