The Experiential Agency(TM) Is Named Event Marketing Agency of Record for ER Communications ER Communications Is a Leading Canadian Medical Education Consulting Firm and Medical Conference Planner for Major U.S. and International Drug Companies CHICAGO, Aug. 25 /PRNewswire-FirstCall/ -- The Experiential Agency(TM) (XA) (OTC BB: EXAG), a major national event marketing firm that serves many Fortune 500 companies, announced today that Canadian-based ER Communications has selected it as its event marketing agency of record. ER Communications has been an XA client for more than three years. With offices in Toronto and Montreal, ER Communications provides strategic consulting on medical education programming for doctors and other healthcare professionals. Its conference planning division provides medical conference services to major pharmaceutical developers and manufacturers as well as medical societies around the world. In the past year, it organized more than 25 major medical meetings in such cities as New Orleans, Marrakech and Vienna. Rory Tekanoff, Vice President and Senior Director, Medical Education, of ER Communications, Canada said, "As professional developers of conferences for some of the world's most prestigious pharmaceutical companies and medical societies, it is essential that ER Communications provides flawless events. XA has proven that it can help us to create and execute perfect events and we are pleased to have it as our event marketing agency of record." CEO Frank Goldstin of XA said, "Working with ER Communications has been a pleasure and we are honored to have been selected as its event marketing production agency of record. We look forward to providing ER Communications with world-class events in the coming years." The event marketing industry generates nearly $80 billion a year in direct spending, according to a study by Deloitte & Touche LLP. Moreover, corporate spending on event marketing has been growing; it rose 15% in 2003 and it is predicted to generate an additional 15%-to-20% growth in 2004. (Source: PROMO Magazine) About ER Communications ER Communications is a Canadian-based company with its offices in Toronto and Montreal providing expert strategic consulting in the development of medical education programming for physicians and other healthcare stakeholders. ER Communications client base includes some of the biggest international companies in pharmaceutical development and manufacturing as well as major medical societies and organizations. Additionally, the ER Communications conference planning division provides medical conference services to clients around the world, having organized over 25 major medical meetings in the past year in locations from New Orleans to Marrakech and Vienna. About The Experiential Agency, Inc. The Experiential Agency (XA) has full service offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative force behind prestigious, national projects for such clients as The NBA, McDonald's, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003, Special Events magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. The Experiential Agency, Inc. (OTC BB: EXAG) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information on this event, please contact: Company Investor Relations Media Relations Lara Shipp Truc N. Nguyen Stan Froelich XA Stern & Co. Stern & Co. 312-397-9100 ext. 241 VP, Investor Relations VP, Media Relations 212-888-0044 212-888-0044 DATASOURCE: The Experiential Agency CONTACT: Lara Shipp, SVP Marketing & Public Relations of The Experiential Agency, +1-312-397-9100, ext. 241, ; Investor Relations, Truc N. Nguyen, VP, Investor Relations, , or Media Relations, Stan Froelich, VP, Media Relations, , both of Stern & Co., +1-212-888-0044, for The Experiential Agency Web site: http://www.expagency.com/

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