Gameloft Teams up with DreamWorks Animation SKG for Shrek the Third (TM)
April 23 2007 - 9:03AM
Business Wire
Gameloft, a leading developer and publisher of mobile games,
announced today a domestic and international licensing agreement
with DreamWorks Animation SKG based on the animated feature film,
Shrek the Third, in theatres May 18th. The mobile game will closely
follow the storyline of the film with appearances from all the main
characters. Shrek the Third, the mobile game, is scheduled for
release across 170 operators in over 75 countries, in conjunction
with the movie. �We are thrilled to partner with DreamWorks
Animation to bring the imaginative world of Shrek the Third to
mobile gamers worldwide,� said Michel Guillemot, president,
Gameloft. �We look forward to collaborating with DreamWorks to
capture the trademark humor and originality featured in the Shrek
series in our products.� "Gameloft's history of producing
award-winning mobile games speaks for itself," said Rick Rekedal,
head of U.S. Licensing, DreamWorks Consumer Products. "We are
confident this license will deliver a truly enjoyable mobile game
experience for Shrek fans and gamers alike." About Shrek When Shrek
married Fiona, the last thing he had in mind was becoming the next
King. But when Shrek�s father-in-law, King Harold, suddenly croaks,
that is exactly what he faces. Unless Shrek (with the help of his
trusted companions Donkey and Puss In Boots) can find a suitable
King for Far Far Away, the ogre could be stuck with the job. The
most promising candidate, Fiona�s cousin Artie, an underachieving
Medieval high school slacker, proves to be more of a challenge than
they bargained for. Shrek the Third is the latest chapter in the
franchise that brought us the Academy Award� -winning blockbuster,
Shrek, and the highest grossing animated movie of all time, Shrek
2. About Gameloft Gameloft is a leading international publisher and
developer of video games for mobile phones. Founded in 1999, it has
emerged as one of the top innovators in its field. The company
creates games for mobile handsets equipped with Java, Brew, or
Symbian technology. The total number of mobile handsets with this
technology is expected to exceed two billion units in 2008 (ARC
GROUP). Thanks to partnership agreements with leading licensors and
personalities such as Ubisoft Entertainment, Universal Pictures,
Touchstone Television, Viacom, Sony Pictures, FifPro, Paris Hilton
Ent., Lamborghini, Derek Jeter, Reggie Bush, Vijay Singh, Andrei
Schevchenko, and Djibril Ciss�, Gameloft has formed strong
relationships with international brands. In addition to the
partnerships, Gameloft owns and operates such brands as Block
Breaker Deluxe, Asphalt: Urban GT and New York Nights. As a result
of agreements with telecom carriers, handset manufacturers,
specialized distributors and its online store, Gameloft now boasts
a distribution network covering 75 countries. Gameloft has
worldwide offices in New York, San Francisco, Montreal, Mexico,
Buenos Aires, Paris, London, D�sseldorf, Milan, Madrid, New Delhi,
Seoul, Hong Kong, Beijing, and Tokyo. Gameloft is listed on the
Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT
FP, Reuters: GLFT.PA) For more information, visit www.gameloft.com.
� 2001 Gameloft - All rights reserved - Gameloft and Gameloft logo
are registered trademarks of Gameloft S.A. - All rights reserved.
Shrek is a registered trademark of DreamWorks Animation L.L.C.
Shrek the Third TM & � 2007 DreamWorks Animation L.L.C.
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