GFT GFT Technologies SE

Gameloft�, a leading developer and publisher of games for mobile phones, has announced an exclusive licensing agreement with Endemol USA to develop and publish the mobile game version of the hit TV game show 1 vs. 100, which registers 10 million viewers per week. Brought to you by Endemol USA, the world�s largest independent production company with global hit franchises such as Deal or No Deal and Big Brother, 1 vs. 100 is the newest international hit TV game show where one contestant takes on a �mob� of 100 everyday people, including geniuses, valedictorians, grandmothers and other game show champs. Players must answer questions correctly to win the grand prize of $1 million. �Bringing the on-air experience to the mobile games category is an ideal brand extension and wonderful opportunity for both parties,� said Gonzague de Vallois, vice president of Publishing, Gameloft. �The show�s viewers are not only savvy mobile phone users, but avid participants and we�re excited to deliver their favorite show to their mobile phones.� �We have already had phenomenal success integrating viewer interactivity into our hit game shows like Deal or No Deal and 1 vs. 100 within the on air broadcasts,� said Jon Vlassopulos, Vice President, Digital Media at Endemol. �It is clear that fans enjoy engaging with the show and so providing them a way to play anytime anywhere on their phones is a natural extension. We are looking forward to seeing it become a top seller!� In the 1 vs. 100 mobile game, players will have a chance to take on a �mob� of 100 opponents from their mobile phones. The game takes players and fans right into the middle of the competition where one wrong answer could send them packing without a penny. About Endemol USA Endemol USA is a leading producer of television, online and wireless programming specializing in reality, non-scripted and scripted genres. The company produces the break-out television hits, Deal or No Deal, Extreme Makeover: Home Edition, Fear Factor and Big Brother. Endemol USA is a division of Endemol Holding, a prominent international content developer, producer and distributor of programming for multiple platforms. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in twenty-one countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia. Endemol Entertainment is a fully owned subsidiary of telecommunications giant Telefa S.A., one of the largest companies in Spain. About Gameloft Gameloft is a leading international publisher and developer of video games for mobile phones. Founded in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew, or Symbian technology. The total number of mobile handsets with this technology is expected to exceed two billion units in 2008 (ARC GROUP). Thanks to partnership agreements with leading licensors and personalities such as Ubisoft Entertainment, Universal Pictures, Touchstone Television, Viacom, Sony Pictures, FifPro, Paris Hilton Ent., Lamborghini, Derek Jeter, Reggie Bush, Vijay Singh, Andrei Schevchenko, and Djibril Ciss�, Gameloft has formed strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates such brands as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights. As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network covering 75 countries. Gameloft has worldwide offices in New York, San Francisco, Montreal, Mexico, Buenos Aires, Paris, London, D�sseldorf, Milan, Madrid, New Delhi, Seoul, Hong Kong, Beijing, and Tokyo. Gameloft is listed on the Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA) For more information, visit www.gameloft.com. � 2001 Gameloft - All rights reserved - Gameloft and Gameloft logo are registered trademarks of Gameloft S.A. - All rights reserved.