A New Kind of Political Contest Plays out on Mobile Phones as Gameloft Announces 'Battle for the White House'
January 31 2008 - 11:15AM
Business Wire
Political in-fighting takes on a whole new meaning as Gameloft�, a
leading publisher and developer of video games for mobile phones,
today introduced �Battle for the White House�, a new mobile game
that spoofs the current 2008 presidential elections. �Battle for
the White House� allows players to assume the roles of the leading
candidates: Democrats Hillary Clinton; Barack Obama, John Edwards,
and Republicans Rudolph Giuliani and Mitt Romney, as they square
off against one another in completely re-imagined ways. 2008�s
presidential hopefuls face such daunting challenges as: Boxing � a
new way to debate as candidates lace on the gloves to settle
debates the old fashion way. See America�s Mayor take on The Pride
of Arkansas. Debate � you are about to take part in a decisive
debate and its imperative that you excite the crowd with a blazing
performance. Will Hillary ham it up with the Hustle? Can Thompson
titillate with the Tango? Sabotage � having sabotaged an opponent�s
speech, you must now escape undetected; Parade � Smiling and waving
has never been so easy, has it? Convince the fence-sitters to vote
your way as you march down the election trail; Ballot Ball � like
log-rolling only better! Steer a giant ball of ballots downhill as
you avoid larger obstacles and �gain� constituents by rolling over
them; Sneak In � Forget hanging chads! Personally collect the
ballots as you race through a maze and gain power ups as you get
closer to worming your way into the White House; Touch the Sky �
need a boost in the polls? Adjust the �angle� of your campaign and
kick your competition out of the race; Crowd Breaker � you can�t
please everyone and so it's time to get rid of the protesters that
block the path to your limo. �Battle for the White House� will be
available on all major mobile carrier decks in February 2008. To
check the game�s availability with your carrier, text �WHITE� to
82174 on your mobile phone. About Gameloft Gameloft is a leading
international publisher and developer of video games for mobile
phones. Established in 1999, it has emerged as one of the top
innovators in its field. The company creates games for mobile
handsets equipped with Java, Brew or Symbian technology. The total
number of games-enabled handsets is anticipated to exceed two
billion units in 2008. Partnership agreements with leading
licensors and sports personalities such as Ubisoft Entertainment,
Universal Pictures, ABC, Dreamworks Animations SKG, Endemol, 20th
Century Fox, Viacom, Sony Pictures, Touchtone Television, Warner
Bros., FifPro, Lamborghini, Paris Hilton, Gus Hansen, Kobe Bryant,
Derek Jeter, Reggie Bush, Lleyton Hewitt, Jonny Wilkinson or
Robinho allow Gameloft to form strong relationships with
international brands. In addition to the partnerships, Gameloft
owns and operates titles such as Block Breaker Deluxe, Asphalt:
Urban GT and New York Nights. Through agreements with major
telephone wireless carriers, handset manufacturers, specialized
distributors and its online shop, Gameloft has a distribution
network in over 80 plus countries. Gameloft has worldwide offices
in New York, San Francisco, Seattle, Montreal, Mexico, Buenos
Aires, Paris, London, Cologne, Milan, Madrid, Lisbon, Copenhagen,
Warsaw, New Delhi, Seoul, Beijing, Hong Kong, Tokyo and Sydney.
Gameloft is listed on Euronext Paris (ISIN: FR0000079600,
Bloomberg: GFT FP, Reuters: GLFT.PA) For more information visit
www.gameloft.com
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