Imperia Entertainment's 'All That I Need' Set to Open December 2, 2005
November 08 2005 - 8:30AM
PR Newswire (US)
Audience Members May Profit BEVERLY HILLS, Calif., Nov. 8
/PRNewswire-FirstCall/ -- In a bold move that parallels the very
nature of Imperia Entertainment's (Pink Sheets: IPRE) "All That I
Need," an independent film that received a standing ovation at the
Cannes International Film Festival, distributor Imperia
Entertainment, Inc. has announced that four lucky winners will
receive a portion of the estimated $5 million in box office
receipts from its theatrical debut in selected cities. The contest
is simple: Submit the most sold ticket stubs along with a completed
contact form and - Voila! - you could win 5%, 3%, 1%, or 1/2% of
the first week's ticket sales. Imperia's president, James Hergott,
commented, "To our knowledge a movie company has never offered to
give away a percentage of its box office as part of a contest. This
could be a significant amount of money for the winners, depending
on how the movie does." Such innovation is rare in Hollywood but
par for the course in Hergott's company. Hollywood has been plagued
by high-priced productions that elicit weak box office response;
Imperia represents a new business model sure to capture industry
watchers' eyes. For example, the highly anticipated release is
likely to make a stir in Orange County, where the film was set,
shot, and produced. With local actors who are willing to chain
themselves to theater doors and streak across a sports field as
live advertising (they are willing, in fact, to do just about
anything except divulge whether or not the storyline is true;
they're under contract to maintain secrecy), "All That I Need" is
garnering attention from multiple sources. Acension Pictures says,
"It definitely has all the elements it needs to be a top-seller ...
there is a strong possibility that it may be a first weekend
sell-out." And Latest Magazine calls it "A powerful film with a
powerful message." The actors have already split into groups to
cover each city where the film will be playing in a grassroots
promotion that began last weekend in Philadelphia and New Jersey.
The film itself is all anyone really needs to understand its
nascent success. A cinema verite film in the genre of "The Blair
Witch Project," the story explores how jealousy and greed combine
to create tensions and friendship-testing pressures on a group of
young people who start a money- making pyramid scheme. The "fly on
the wall" approach to storytelling and the open, honest portrayals
by up-and-coming actors draws the audience into their world of
schemes and dreams. "All That I Need" will be released on December
2, 2005, in select theaters in Scottsdale, Alhambra, Irvine,
Foothill Ranch, Sacramento, Roseville, San Diego, Chula Vista,
Emeryville, San Francisco, Lakewood (CO), Gainesville, Orlando,
Tampa, Palm Beach, Lincolnshire (IL), Las Vegas, North Brunswick
(NJ), Elyria (OH), Warrington (PA), Knoxville (TN), Austin, Fort
Worth, Houston and San Antonio. Visit http://www.allthatineed.com/
for up-to-date film information and
http://www.imperiaentertainment.com/ for full contest rules.
Contact: James Hergott Imperia Entertainment, Inc. 310-275-0089
This release was issued through eReleases(TM). For more
information, visit http://www.ereleases.com/. DATASOURCE: Imperia
Entertainment, Inc. CONTACT: James Hergott of Imperia
Entertainment, +1-310-275-0089 Web site:
http://www.allthatineed.com/ http://www.imperiaentertainment.com/
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