COMEDY CENTRAL(R) Joins Forces With Live Nation To Launch COMEDY CENTRAL's House Of Comedy Live From House Of Blues Venues Natio
February 18 2010 - 9:53AM
PR Newswire (US)
Network To Tape Two One-Hour Original Stand-Up Specials From House
Of Blues New Venture To Debut In Boston On April 16, 2010 NEW YORK,
Feb. 18 /PRNewswire/ -- COMEDY CENTRAL, the preeminent brand in
comedy, and Live Nation, the world's premier live entertainment
company, announced today the launch of COMEDY CENTRAL's House of
Comedy Live from House of Blues, a monthly COMEDY CENTRAL branded
stand-up showcase in House of Blues venues nationwide. COMEDY
CENTRAL will also tape two one-hour stand-up specials from House of
Blues venues with the first special being taped in Boston on April
16. "Since COMEDY CENTRAL's launch 19 years ago, we have been
approached dozens of times to partner in a comedy venue. The House
of Blues venues encapsulate the COMEDY CENTRAL sensibility and
further extends our relationship with Live Nation," said Mitch
Fried, SVP, COMEDY CENTRAL Live Entertainment. "With Live Nation
and its House of Blues venues, we have found the perfect companions
to expand our thriving touring business and grow the COMEDY CENTRAL
brand outwards and off channel." "COMEDY CENTRAL is one of the most
recognizable brands in entertainment and they recognize the appeal
and power of the live stand-up comedy happening in Live Nation
venues across the country," said Geof Wills, President of Live
Nation Comedy. "This deal creates an important platform for us to
launch new comedy touring talent as well as showcase established
comedy stars in our House of Blues venues, expanding on our
successful relationship that has drawn more than one million fans
to COMEDY CENTRAL branded tours." As part of the deal COMEDY
CENTRAL will be integrated throughout the House of Blues venues
including on and off stage, show marketing and press, as well as
within the retail shops. In addition, the network will offer its
advertisers similar inclusion as the official sponsors of the
series. COMEDY CENTRAL's Live Entertainment division commenced in
2003 and partnered with Live Nation Entertainment for its first
tour together, "COMEDY CENTRAL LIVE Starring Lewis Black and Dave
Attell" with special guest Mitch Hedberg. Since then, the
successful live comedy partnership has produced tours for some of
today's leading stand-up comedians such as Mike Birbiglia, Drew
Carey, Dave Chappelle, Stephen Lynch, Demetri Martin, Carlos Mencia
and Wanda Sykes. The network's latest tour starring Gabriel
Iglesias kicked off in January 2010. COMEDY CENTRAL will also
create a dedicated site for the campaign on Jokes.com. The site
will feature performance information for upcoming shows and allow
visitors to order tickets online. Additional ticket and tour
information for COMEDY CENTRAL's House of Comedy Live from House of
Blues can be found at LiveNation.com. About COMEDY CENTRAL: COMEDY
CENTRAL, the only all-comedy network, currently is seen in more
than 98 million homes nationwide. COMEDY CENTRAL is owned by, and
is a registered trademark of, Comedy Partners, a wholly-owned
division of Viacom Inc.'s (NYSE:VIANYSE:andNYSE:VIA.B) MTV
Networks. COMEDY CENTRAL's Internet address is
http://www.comedycentral.com/. For up-to-the-minute and archival
press information and photographs visit Press Central, COMEDY
CENTRAL's press Web site at http://www.comedycentral.com/press.
About Live Nation: Live Nation Entertainment is the world's premier
live entertainment company, consisting of Live Nation, Ticketmaster
and Front Line Management Group. As the world's first artist-to-fan
vertically integrated live entertainment platform, the company is
improving the fan experience and driving major innovations in
ticketing technology, marketing and service. Live Nation is the
largest producer of live concerts in the world, annually producing
more than 22,000 concerts on behalf of 1,500 artists in 57
countries. In 2008, over 50 million fans attended Live Nation
concerts, and the company drove more than 70 million unique
visitors to LiveNation.com and other online properties.
Ticketmaster serves more than 10,000 clients worldwide in multiple
event categories and sold more than 141 million tickets valued at
over $8.9 billion on behalf of its clients in 2008. Live Nation is
headquartered in Los Angeles, California and is listed on the New
York Stock Exchange, trading under the symbol LYV. For additional
information about the company, please visit
http://www.livenation.com/investors. DATASOURCE: COMEDY CENTRAL
Corporate Communications CONTACT: COMEDY CENTRAL, Aileen Budow,
+1-212-767-3952, , or Renata Luczak, +1-212-767-8661, ; or LIVE
NATION, Liz Morentin, +1-310-975-6860, Web Site:
http://www.comedycentral.com/
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