2011: M6 is the Only Incumbent Channel to Improve Its Ratings
January 04 2012 - 4:15AM
Business Wire
Regulatory News:
M6, third channel nationwide on all
targets
M6, second channel nationwide on
evenings
- M6 WIDENS THE GAP IN 2011
- M6 becomes the
third channel nationwide on whole dayWith an audience
share of 10.8% on all targets, M6 (Paris:MMT) is the only
historical channel to improve its ratings and gains +0.4 point in
audience share compared to 2010.M6 posts the best resilience of
incumbent channels for the fourth year in a row, and becomes
the 3rd nationwide channel.
- M6 becomes the
second channel nationwide on eveningsEvery night between
8.45pm and 22.30pm, M6 gathers on average 3.4 million viewers,
which allows it to become the second channel the most watched on
evenings on all targets.
- M6, 41 times
leader on eveningsM6 was the most watched channel on all
targets 41 times on evenings in 2011 (versus 19 times on evening in
2010).
- In 2011, M6’s
sound position leans on every kind of programs
- SUCCESS OF MAJOR EVENTS IN
2011
- LE PETIT
NICOLAS: The cinema event of the coming back to
school period posts the best audience of the year: 7.6 million
viewers on the 2nd of September and the best audience ever
for a movie on M6.
- L’AMOUR EST
DANS LE PRE: Season 6 is the season of all
records, gathering 6.1 million viewers on average,
+1.2 million viewers compared to the previous season. The
final episode posted the historical audience record of the show,
with 6.6 million viewers on the 12th of September.
- LA FRANCE A UN
INCROYABLE TALENT: Best season ever since
the launch of the show, with 4.3 million viewers on average,
gaining +700 000 viewers in one year.
- TOP
CHEF: Season 2 gathers 3.8 million
viewers, +300 000 viewers compared to season 1.
- M6 continues to broadcast major
sport events: the match LUXEMBOURG /
FRANCE, eliminatory for the Euro 2012 gathers 6.5
million viewers on the 25th of March.
- COMPETITIVE NEW PROGRAMMES
- ON NE CHOISIT
PAS SES VOISINS: 2.6 million viewers for the
launch on Night Time on the 29th of November, enabling M6 to be
leader among people under 50.
- MA MAISON EST
LA PLUS ORIGINALE DE FRANCE: This show posts the
best performance on all targets for 6 years on Saturday
afternoon. .
- CAUCHEMAR EN
CUISINE: 3.1 million viewers for the launch the
18th of April, enabling M6 to be leader among people under
50.
- DANS LA PEAU
D’UNE GRANDE: 4.4 million viewers the 27th of
October, the best audience of the year for an unreleased French
fiction.
- SUCCESS ON ACCESS PRIME
TIME
- SCENES DE
MENAGES: The French preferred drama of French
people* realizes the best audience ratings ever on the 8.00pm
slot, and gathers up to 5.5 million viewers. The new
unreleased season gains + 1.5 million viewers compared to
season 2.
- After more than 1000 issues, success
continues for UN DINER PRESQUE
PARFAIT: M6 is leader on all targets more than one
time on three.
- 100%
MAG: the magazine gains + 100 000 viewers in one
year.
- Best audience ratings since 3 years
for E=M6: 3.5 million
viewers on the 4th of December on the topic « Les
incroyables découvertes faites par hasard ».
- SUCCESS ON PRIME TIME
- Strong international series:
- NCIS: Audience record for two years:
6.7 million viewers on the 2nd of December.
- DESPERATE
HOUSEWIVES, that realizes its best audience ever for
5 years with the unrealised 7th season (4.1 million viewers on
average).
- BONES (up to 5.3 million viewers),
- HAWAII
5-O (up to 3.5 million viewers),
- MAISON A
VENDRE : 3.8 million viewers on the 29th of
November, the 2nd best historical audience of the magazine.
- RECHERCHE
APPARTEMENT OU MAISON : up to 3.0 million
viewers.
- PEKIN EXPRESS
La route des grands fauves : up to 3.1
million viewers.
- INFORMATION, MODERN AND ACCESSIBLE:
A SUCCES OF AUDIENCE
- LE 19
45 stands out as essential: This is the second
most powerful TV news show on housewives under 50, all editions
mixed up.Since September, the LE 19 45 is the most watched YV
news show by housewives under 50 during the week. With 3.5
million viewers on average, LE 19 45 gains +800 000 viewers
on one season.
- CAPITAL : the most powerful news
magazine in 2011, all channels mixed up, gains +200 000
viewers in one year.
- ZONE
INTERDITE (4.3 million viewers on the theme
« Arnaque, escroqueries, travail au noir : la France qui
fraude »), ENQUÊTE
EXCLUSIVE (2.2 million viewers on the theme « Or,
drogue, contrefaçons : Marseille au cœur de tous les trafics)
and 66 MINUTES (up to 2.7
million viewers) continues to gather a wide public.
- M6 TOP AUDIENCES OF THE
YEAR
Audience
(en millions de téléspectateurs)
1
jeu 01/09/2011 LE PETIT NICOLAS 7,6 2
ven
02/12/2011
N C I S ENQUETES SPECIALES
DEFIANCE
6,7 3
lun 12/09/2011 L AMOUR EST DANS LE PRE
6,6 4
ven 25/03/2011
FOOT-ELIMINAT.CHAMPIONNAT D EUROPE
LUXEMBOURG - FRANCE
6,5 5
mar 06/09/2011
FOOT-ELIMINAT.CHAMPIONNAT D EUROPE
ROUMANIE - FRANCE
6,2 6
lun 06/06/2011 L AMOUR EST DANS LE PRE QUE
SONT -ILS DEVENUS 5,8 7
mer 02/11/2011 SCENES
DE MENAGES 5,5 8
mer 23/02/2011
BONES UN POUR TOUS
5,3 9
mer 02/11/2011 LA FRANCE A UN INCROYABLE
TALENT 5,2 10
jeu 04/08/2011 VILAINE
4,5 11
mar 08/11/2011
DESPERATE HOUSEWIVES LA FORCE DE L
AMITIE
4,5 12
lun 19/12/2011 LA BELLE ET LA BETE - GARY
TROUSDALE 4,5 13
jeu 21/07/2011 CARS - QUATRE
ROUES 4,4 14
jeu 27/10/2011 DANS LA PEAU D UNE
GRANDE 4,4 15
jeu 03/11/2011
LE 1945 XAVIER DE MOULINS
4,4 16
lun 04/04/2011
TOP CHEF - M6 - LA FINALE
4,3 17
lun 31/10/2011 INDIANA JONES ET LE ROYAUME
DU CRANE DE CRISTAL 4,3 18
dim 13/11/2011
ZONE INTERDITE ARNAQUES ESCROQUERIES
TRAVAIL AU NOIR LA FRANCE QUI FRAUDE
4,2 19
lun 24/10/2011 INDIANA JONES ET LA DERNIERE
CROISADE 4,2 20
dim 09/01/2011
CAPITAL PERSONNE N Y CROYAIT ILS L ONT
FAIT
4,2
Source Médiamétrie
Consolidated audiences from Monday the 3rd of January 2011 to
Saturday the 24th of December 2011, and Watch audiences from Sunday
the 25th of December 2011 to Sunday the 1st of January 2012.
*Source: Annual vote TV Notes Pure Media in association with RTL
and 20 minutes (June 2011).
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