Service Creation Community Highlights Broadband Uptake and Applications and Business Models Driving Growth SCC Introduces Industry-Intensive Workgroup Format FREMONT, Calif., March 25 /PRNewswire-FirstCall/ -- The Service Creation Community (SCC), an independent organization dedicated to fast-tracking new communications services and service provider revenues, announced today that it will hold its next general meeting for members and qualifying members from March 30-31, 2004. This meeting will highlight broadband issues, and features speakers from the investment and industry analyst communities, as well as provide the springboard for the SCC's new industry workgroups. W. Stephen Kamman, executive director of equity research with CIBC World Markets will address the broadband "tipping point" of 20% penetration and resulting new service opportunities. Kamman, who covers the equipment space for telecommunications, cable, data and storage area networking for CIBC, has recently written on the broadband emerging majority and notes that "critical mass IS the killer app." According to Kamman, "It is worth remembering that the Internet is a highly flexible network that is capable of carrying almost any type of traffic supporting a potentially infinite number of applications." Citing confidence that widespread broadband deployment will lead to the development of new applications, he added, "Whether that new application revolves around downloads, real-time gaming, streaming, online baby-cams, or something from far left field isn't really important. What is important is that when a critical mass of wealthy US consumers start doing something, it tends to make waves." Also addressing the SCC is Stephane Teral, Managing Director of telecommunications industry analyst RHK, Inc. RHK has recently launched its Broadband Content and Services program. Teral will discuss applications and new business models that are driving broadband growth, highlighting topics such as the online entertainment market, economics of online content and distribution, as well as innovative broadband access service providers. Additionally, the SCC will launch its new industry-intensive workgroup platform. The initial program will include workgroups on Wi-Fi Applications, Network Monitoring and Systems Management, Quality of Service (QoS) Issues in IP Networking, and Storage Area Networking. At this inaugural event, each workgroup will establish the objectives and deliverables that will facilitate the SCC's primary focus of delivering new services pilots. New member introductions will come from Bridgewater Systems and Sandial Systems. SCC members should register from the Service Creation Community's website at http://www.servicecreation.org/announcement.html. There is nofee to attend the meeting. Prospective members may attend as invited guests of member companies, or may contact any board member directly (on the SCC website at http://www.servicecreation.org/about/bod.html) to request an invitation. The meeting will be held at co-founder net.com's global headquarters in Fremont, California. About the Service Creation Community Accenture, ADC Telecommunications Inc., Microsoft, net.com, Oracle, Paradyne and Siemens founded the Service Creation Community. The mission of the Service Creation Community is to enable service providers to rapidly create and deliver revenue-generating applications, content and network services to business and residential consumers to achieve a faster return on investment. The Community's goals are to accelerate time to service delivery and revenue, promote collaboration and interoperability among suppliers, create awareness of and demand for new services, and create demand for members' products. DATASOURCE: Service Creation Community CONTACT: Media, Brenda Ropoulos of net.com, +1-510-574-2508 (office) or ; or Membership, Courtney Roberts of Service Creation Community, +1-510-608-5932 or Web site: http://www.servicecreation.org/

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