PUMA Reveals Jamaican Olympic Kit in Spectacular Showcase of Speed at Prestigious ISSA Boys & Girls Championships
March 24 2024 - 3:00AM
Business Wire
Globally renowned sports brand, PUMA, proudly unveiled the
highly anticipated Jamaican Olympic Association kits during an
unmissable showcase of speed at the ISSA Boys & Girls
Championships in Kingston, Jamaica.
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Sports company PUMA unveiled the Jamaican
Olympic Association kits at the ISSA Boys & Girls Championships
in Kingston, Jamaica. (Pictured: Shanieka Ricketts) (Photo:
Business Wire)
The reveal, at the Jamaica National Stadium, came in front of
more than 25,000 track enthusiasts from across the country, all
gathering to feast their eyes on the future of Jamaican track &
field. It served as the perfect platform to showcase the
cutting-edge apparel that will adorn the fastest athletes on the
planet this summer in Paris – many of whom competed at this event
in their teenage years.
Jamaica’s most prestigious athletes took centre stage for the
grand reveal, including the likes of double, double Olympic
Champion, Elaine Thompson-Herah; the fastest woman alive at the 200
meters, Shericka Jackson; reigning Olympic Champion at the 110m
hurdles Hansle Parchment; the second fastest man of all-time, Yohan
Blake; former 100m World Record holder, Asafa Powell; World U-20
Triple Jump Champion Jaydon Hibbert; Rushell Clayton, Ackeem Blake
and many more. They were joined side-by-side on the track by young
athletes from PUMA sponsored high schools.
The ISSA Boys & Girls Championships, often referred to as
"Champs," has gained immense popularity and recognition for its
ability to showcase young Jamaican talent who have gone on to
achieve greatness on both the domestic and international stage. The
Championships not only celebrate sporting excellence but also serve
as a symbol of unity, passion and pride for the Jamaican
community.
"Champs is the beating heart of Jamaica. For decades, it has
produced an unimaginable number of Olympians, World Champions and
World Record holders, who themselves have created some of the most
memorable moments in sports history. Tonight, here in Kingston, we
created another,” said PUMA's Chief Executive Officer, Arne
Freundt.
The new designs represent a perfect harmony of speed and
fashion, reflective of the symbiotic relationship between these two
giants of track & field.
Rooted in elite performance, they have been designed to evoke
speed with cut lines strategically placed to accentuate the
physique of the athletes whilst also providing a showstopping
visual via Warpspeed graphics that emphasise the beauty of an
athlete in motion. Engineered jacquard fabric is ergonomically
shaped to contour the back muscles for heat reduction and
breathability, with thermoadapt technology regulating body
temperature to enable optimum performance.
“In their truest form these kits are an expression of speed.
Speed has always been PUMA’s vantage point. It is what enables us
to see the game differently, challenge convention and create
moments that will live with us forever. We can’t wait to experience
more in Paris this summer,” added Arne.
Maria Valdes, Chief Product Officer at PUMA, commented: “What
makes these kits special is how closely they have been created in
collaboration with our athletes. They are more than just a kit –
they are a statement of the collective ambition shared between PUMA
and Jamaica. They are a symbol of pride for the PUMA family, and we
hope that they become a symbol of pride for Jamaicans this summer
and long into the future.”
To find out more about PUMA follow @pumarunning on
Instagram.
PUMA
PUMA is one of the world’s leading sports brands, designing,
developing, selling and marketing footwear, apparel and
accessories. For more than 75 years, PUMA has relentlessly pushed
sport and culture forward by creating fast products for the world’s
fastest athletes. PUMA offers performance and sport-inspired
lifestyle products in categories such as Football, Running and
Training, Basketball, Golf, and Motorsports. It collaborates with
renowned designers and brands to bring sport influences into street
culture and fashion. The PUMA Group owns the brands PUMA, Cobra
Golf and stichd. The company distributes its products in more than
120 countries, employs about 21,000 people worldwide, and is
headquartered in Herzogenaurach/Germany.
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