77 per cent are making changes to their summer
spending habits in response to the rising cost of living
TORONTO, June 27,
2024 /CNW/ - Many Canadians are looking to travel
this summer and are searching for ways to do so without blowing
their budgets. According to a new poll from CIBC, nearly 8 in 10
Canadians (77 per cent) are making changes to their summer spending
habits in response to the rising cost of living, while actively
looking for ways to save on summer activities.
Despite a strong desire to travel and splurge on summer fun,
most Canadians (64 per cent) are embracing a savings mindset this
season. Half of Canadians say they are cutting back on day-to-day
expenses, while 37 per cent are forgoing expensive purchases, and
more than a quarter (27 per cent) are scaling back their
travel plans.
Among those who have already made plans to travel, 62 per cent
are demonstrating a budget-conscious approach when planning trips,
with 40 per cent intending to spend less than $2,000 on travel. To stretch their dollars
further, most (67 per cent) are planning to vacation in
Canada, over getaways in
the United States (28 per cent)
and overseas (24 per cent). Nearly half of Canadian domestic
travellers are choosing more affordable options like road trips (48
per cent) and 1 in 5 are choosing to camp (20 per cent) to reduce
their expenses.
No matter what destination Canadians are planning to trek to
this summer, 60 per cent are planning to fund those trips with
personal savings, though 74 per cent say they are finding it harder
than ever to save money.
"Canadians have been pragmatic and resourceful as they've
embraced a savings mentality in order to navigate a challenging
economic landscape," said Carissa Lucreziano, Vice-President,
Financial Planning and Advice, CIBC. "Many are still concerned
inflation will impact their summer fun despite their best efforts
to not overspend."
Top expenses Canadians are looking to better manage this
summer:
- Dining out
- Entertainment
- Clothing
Polling found that more Canadians believe they could benefit
from financial advice this summer than in previous years, with 26
per cent looking for ways to mitigate the cost of living, and 21
per cent seeking strategies to offset inflation.
"Nearly 60 per cent of Canadians believe they could benefit from
professional financial advice to maximize their summer fun. A
trusted advisor can design a personalized plan to help make the
most of this summer and every other season," Lucreziano added.
Other key poll findings:
- 55 per cent of Canadians say summer is the season they spend
the most money
- 67 per cent say they are more interested in spending on
experiences than physical items
- 68 per cent of Canadians say they are worried about the value
of the Canadian dollar
About CIBC
CIBC is a leading North American financial institution with 14
million personal banking, business, public sector and institutional
clients. Across Personal and Business Banking, Commercial Banking
and Wealth Management, and Capital Markets and Direct Financial
Services businesses, CIBC offers a full range of advice, solutions
and services through its leading digital banking network, and
locations across Canada, in the United States and
around the world. Ongoing news releases and more information about
CIBC can be found at www.cibc.com/ca/media-centre.
Disclaimer:
The findings are from an Ipsos poll conducted between May 13 and May 17, 2024, on behalf of
CIBC. For this survey, a sample of 1,500 Canadians aged 18+ were
interviewed online. Sample was sourced from the Ipsos panel.
Weighting was employed to balance demographics to ensure that the
sample's composition reflects that of the adult population
according to Census data and to provide results intended to
approximate the sample universe. The precision of Ipsos online
polls is measured using a credibility interval. In this case, the
poll is accurate to within ±3.1 percentage points, 19 times out of
20, had all Canadians been polled. The credibility interval will be
wider among subsets of the population.
SOURCE CIBC