PALM
BAY, Fla, Sept. 20, 2024 /PRNewswire/ - BRP Inc.
(TSX: DOO) (NASDAQ: DOOO), a global leader in powersports and
marine products, is proud to announce the official inauguration of
its Design & Innovation Center in Palm Bay, Florida, as part of its on-going
expansion in the region. This cutting-edge Center, dedicated to
advanced concepts and designs for on-water products, should bring
significant innovation to the marine industry.
Over the past few years, BRP has also invested in its Research
& Development (R&D) and testing facilities in Palm Bay, including the acquisition of
additional land that offers access to diverse playgrounds. Today,
with the establishment of its Design & Innovation Center and
the enhancement of its R&D capabilities, BRP is establishing
itself as a key player in the Palm
Bay community, contributing to the economic and social
fabric of the region.
"At BRP, innovation runs deep in our DNA and we are passionate
about delivering outstanding riding experiences to our customers
all over the world," said José Boisjoli, President and CEO of BRP.
"Our Palm Bay site plays a pivotal
role in our innovation journey and this is why, over the last few
years, we have invested more than 15 million US $ in this
facility."
"One of our greatest strengths as a company is the profound
collaboration that exists between the design team, and the
engineering and product teams. The Palm
Bay site is the perfect illustration of this synergy," said
Denys Lapointe, Chief Design Officer
of BRP. "By combining design and advanced concepts with R&D, we
are able to explore new possibilities and create products that
offer unique, innovative and exciting adventures for our
riders."
Palm Bay, a multi-generational
and family-oriented community close to the ocean offers the perfect
playground for BRP's 60 employees to create and design marine
products as well as push the boundaries of technology for both
on-water and powersports products. This unique location enables the
teams to stay on top of trends and identify emerging consumer needs
and desires, as well as test products on the right playgrounds
Global Network of Innovation
On a global scale, BRP continually invests in research and
development to build on its culture of innovation. With the
resources of its state-of-the-art facilities around the world, the
Company is committed to maintaining its leadership position in its
industries. In Palm Bay, the
R&D team focuses on the engineering of jet propulsion systems
and powerpacks as well as calibration and testing to demonstrate
product performance and durability.
The Palm Bay Design & Innovation Center is one of BRP's
three Design Centers worldwide. It acts as an extension of the
Laurent Beaudoin Design and Innovation Centre in Valcourt, Québec—the largest design center in
Canada—where the team creates designs for all of BRP's existing
product lines and explores advanced vehicle concepts. The third
center, located in Sophia Antipolis in the south of France and inaugurated in 2023, focuses on
advanced concepts for sustainable urban mobility.
The Palm Bay design team
collaborates closely with its counterparts in Canada and Europe, leveraging BRP's global footprint to
share advanced concepts and ideas from around the world, catering
to consumers across diverse markets and geographies.
Among the notable products designed by the Palm Bay team are the all-new Manitou Cruise
and Explore pontoons, the Alumacraft Trophy and Competitor aluminum
boats, and the Quintrex Freestyler boat.
About BRP
BRP Inc. is a global leader in the world of
powersports products, propulsion systems and boats built on over 80
years of ingenuity and intensive consumer focus. Through its
portfolio of industry-leading and distinctive brands featuring
Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons,
Can-Am on and off-road vehicles, Alumacraft and Quintrex boats,
Manitou pontoons and Rotax marine
propulsion systems as well as Rotax engines for karts and
recreational aircraft, BRP unlocks exhilarating adventures and
provides access to experiences across different playgrounds. The
Company completes its lines of products with a dedicated parts,
accessories and apparel portfolio to fully optimize the riding
experience. Committed to growing responsibly, BRP is developing
electric models for its existing product lines and exploring new
low voltage and human assisted product categories. Headquartered in
Quebec, Canada, BRP has annual
sales of CA$10.4 billion from over 130 countries and a global
workforce of close to 20,000 driven, resourceful people.
www.brp.com
@BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their
respective owners.
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SOURCE BRP Inc.
