Flow Beverage Corp. and Live Nation Canada
new carton designs showcase Tetra Pak® Custom Printing's
unique advertising opportunities
DENTON,
Texas, Sept. 12 2023 /PRNewswire/ -- Tetra
Pak, a pioneer and world-leading food processing and packaging
solutions company, is pleased to announce the first Custom Printing
collaboration. The launch follows the successful validation of the
Tetra Pak® Custom Printing solution, encompassing over
100 million packages, and is set to unleash new business and
marketing opportunities with increased flexibility and
customization, all within the package in the consumer's hand. Flow
Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) ("Flow" or the "Company"),
distributing a naturally alkaline spring water across U.S. and
Canada, is the first brand to
leverage this unique technology to create one-of-a-kind designs,
for a truly immersive and engaging consumer experience.
"In today's world, brands need the ability to quickly activate
marketing efforts and capitalize on consumer trends. Tetra
Pak® Custom Printing allows brands greater agility than
ever before to create impactful, unique campaigns that diversify
their advertising strategies in a cost-effective way," said
Pedro Gonçalves, vice president of marketing, Tetra Pak U.S. and
Canada. "We are proud to
collaborate with Flow to bring to life five bespoke designs that
will soon be available at select Live Nation Canada venues as
concert attendees leave their favorite shows this fall."
"We are thrilled to be the first brand to market the unique
Tetra Pak® Custom Printing solution, which has allowed
us to not only elevate the design of Flow's cartons, but also to
open up new horizons in advertising possibilities," commented
Nicholas Reichenbach, Founder and
Chief Executive Officer of Flow. "The packaging provides an
artful medium that speaks volumes about our commitment to quality,
sustainability, and memorable experiences. This is just the
beginning, and we can't wait to see more of our strategic food
service and retail partners express their brand and sustainability
values on pack together with us, as we continue to flow with
creative ideas and shape the future of beverage carton packaging
together."
Printing redefined
Tetra Pak® Custom
Printing is the first and only premium ink jet-based carton package
printing solution to offer brands an innovative, cost-effective and
customizable system while providing all the environmental benefits
of paper-based beverage cartons. With this offering, companies can
utilize promotional activations such as varied designs within a
single case or limited-edition packaging collaborations to take
their marketing and media mix to the next level.
"Digital printing opens a world of opportunities for brands
looking for powerful promotional campaigns, and it is an ideal
solution for start-up businesses launching a new product,"
concluded Ola Elmqvist, Executive Vice President Packaging
Solutions, Tetra Pak. "By enabling crisp high-quality images
and lifelike designs, it can also give products a premium look. We
look forward to innovating alongside more brands to unlock untapped
potential with one-of-a-kind marketing collaborations through Tetra
Pak® Custom Printing."
For more information on Tetra Pak® Custom Printing,
visit the company website at
www.tetrapakusa.com/custom-printing.com.
About Tetra Pak
Tetra Pak is a world-leading food processing and packaging
solutions company. Working closely with our customers and
suppliers, we provide safe, innovative and environmentally sound
products that each day meet the needs of hundreds of millions of
people in more than 160 countries. With over 25,000 employees
around the world, we believe in responsible industry leadership and
a sustainable approach to business.
Our promise, "PROTECTS WHAT'S GOOD®," reflects our
commitment to making food safe and available
everywhere.
About Flow
Flow is one of the fastest-growing premium water companies in
North America. Founded in 2014,
Flow's mission since day one has been to reduce environmental
impacts by providing sustainably sourced naturally alkaline spring
water in a recyclable and up to 75% renewable, plant-based pack.
Today, the brand is B-Corp Certified with a best-in-class score of
126.5, offering a diversified line of health and wellness-oriented
beverage products: original naturally alkaline spring water,
award-winning organic flavours, collagen-infused and
vitamin-infused flavours in sizes ranging from 330-ml to 1-litre.
All products contain naturally occurring electrolytes and essential
minerals and support Flow's overarching purpose to "bring wellness
to the world through the positive power of water." Flow beverage
products are available online at flowhydration.com and are sold at
over 51,000 stores across North America.
For more information on Flow, please visit Flow's investor
relations site at: investors.flowhydration.com.
Forward-Looking Statements
This press release contains forward-looking information and
forward-looking statements within the meaning of applicable
securities laws ("Forward-Looking Statements"). The Forward-Looking
Statements contained in this press release relate to future events
or Flow's future plans, operations, strategy, performance or
financial position and are based on Flow's current expectations,
estimates, projections, beliefs and assumptions. Such
Forward-Looking Statements have been made by Flow in light of the
information available to it at the time the statements were made
and reflect its experience and perception of historical trends. All
statements and information other than historical fact may be
forward‐looking statements. Such Forward‐Looking Statements are
often, but not always, identified by the use of words such as
"may", "would", "should", "could", "expect", "intend", "estimate",
"anticipate", "plan", "foresee", "believe", "continue", "expect",
"believe", "anticipate", "estimate", "will", "potential",
"proposed" and other similar words and expressions.
Specific Forward-Looking Statements contained in this news
release include, but are not limited to, statements regarding
Flow's business strategy or outlook and future growth plans,
expectations regarding the elevated pace of revenue growth,
potential operational efficiencies to be realized and anticipation
of profitability.
Forward-Looking Statements are based on certain expectations and
assumptions and are subject to known and unknown risks and
uncertainties and other factors, many of which are beyond Flow's
control, that could cause actual events, results, performance and
achievements to differ materially from those anticipated in these
Forward-Looking Statements. Forward-Looking Statements are provided
for the purposes of assisting the reader in understanding Flow and
its business, operations, prospects, and risks at a point in time
in the context of historical and possible future developments, and
the reader is therefore cautioned that such information may not be
appropriate for other purposes. Forward-Looking Statements should
not be read as guarantees of future performance or results. Readers
are cautioned not to place undue reliance on these Forward-Looking
Statements, which speak only as of the date of this press release.
Unless otherwise noted or the context otherwise indicates, the
Forward-Looking Statements contained herein are provided as of the
date hereof, and the Company disclaims any intention or obligation,
except to the extent required by law, to update or revise any
Forward-Looking Statements as a result of new information or future
events, or for any other reason.
The following press release should be read in conjunction with
the management's discussion and analysis ("MD&A") and
consolidated financial statements and notes thereto as at and for
the three and six months ended April 30,
2023. Additional information about Flow is available on the
Company's profile on SEDAR at www.sedar.com, including the
Company's Annual Information Form for the year ended October 31, 2022 dated January 29, 2023.
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SOURCE Tetra Pak
