This Fall marks Chief Creative Officer
Nathan Williams' first full
product collection for Indigo, including the exciting new launch
of OUI
TORONTO, Aug. 31, 2020 /CNW/ - Indigo (TSX: IDG), the
world's first cultural department store, is excited to unveil its
exclusive new home brand OUI™, led by Nathan Williams, Chief Creative Officer for
Indigo and Founder of Kinfolk magazine. Inspired by the natural
world and contemporary art, OUI is a new collection of home décor,
tabletop and wellness products. Thoughtfully designed with
affordability in mind, the brand features a curated but
comprehensive assortment. The collection is now available at
Indigo and Chapters locations across the country and online at
indigo.ca.
"Every product in the OUI collection is designed to empower our
customers on their journey to live with intention," said Williams.
"Functional, purposeful design that encourages values-led,
conscious living can help us feel that 'Yes, we can do this.'"
OUI offers modern design solutions to help the Indigo customer
live a more intentional, joyful life at home. Rooted in French, OUI
speaks to the core intentions of the brand – to instill confidence
and optimism, and to encourage the Indigo customer to say 'yes' to
purposeful living.
"Our design approach is rooted in layering. It's the idea that
you can take foundational colour and add depth through layers of
texture, print, patterns and materiality," said Nick Nemechek, Category Director, Home &
Lifestyle.
OUI is produced with handmade touches and one-of-a-kind
finishes. The OUI palette is inspired by the colours inherent in
natural materials, like wood and stone, and the bright hues found
in nature. The collection is meant to be mix and matched,
with core products, patterns, and textured solids offered year
round, and new prints and patterns updated each season.
Some key highlights from the Fall OUI collection include:
- Organic Collection ceramic dishes coated with a reactive
glaze that causes a variation in colour and texture, offering
hand-finished pieces that are slightly unique.
- Ridged ceramic serveware pieces that are modular, so
that they are as beautiful as they are functional and easy to
store.
- A collaboration with Swedish brand and leader in storage,
Bigso Box of Sweden, for a
line of flat-pack storage solutions. The pieces are made with FSC
certified paper and come in six exclusive colors and various
sizes.
- A collection of tapered candles by Root, one of the
oldest operating candlemakers in North
America, in fun colours such as terracotta, blue and
green.
The OUI collection is available now at Indigo and Chapters
locations and online at indigo.ca. Customers are also invited to
share how they #MakeRoomforOUI on social media with @indigo.
About Indigo
Indigo Books & Music Inc. is
a publicly traded Canadian company listed on the Toronto Stock
Exchange (IDG). Indigo is the world's first Cultural Department
Store – a physical and digital meeting place inspired by and filled
with books, music, art, ideas, and beautifully designed lifestyle
products. Indigo believes in real books, in living life fully and
generously, in being kind to each other and that stories – big and
little – connect us.
SOURCE Indigo Books & Music
Inc.