Leading home and auto insurer joins NSL as
Founding Partner in Canada
TORONTO, March 5,
2025 /CNW/ - Intact Financial Corporation
and the Northern Super League (NSL) announced today that Intact
Insurance is becoming a Founding Partner of the NSL, Canada's first professional women's soccer
league. This marks Intact's second major sponsorship supporting the
growth of professional women's sports in Canada, following its recently announced
partnership with the Professional Women's Hockey League
(PWHL).
As part of a multi-year agreement, Intact Insurance will be a
Founding Partner of the league and will collaborate with the NSL on
community initiatives to expand access to the game for underserved
communities. Intact also announced today it is partnering with
three of the league's clubs– Montréal Roses, Ottawa Rapid FC and
AFC Toronto.
The partnership will contribute to advancing the recognition of
women in sports and is part of Intact's ongoing commitment to
investing in a more inclusive and equitable future for all women in
their chosen careers.
"As we approach International Women's Day, we're excited to
announce our second partnership aimed at helping accelerate action
for women's professional sports in Canada. At Intact, we invest in women's sports
because it's both a smart business decision and a powerful way to
contribute to a more equitable and vibrant future," said
Imen Zitouni, Senior Vice President
& Chief Marketing Officer, Intact Financial Corporation. "By
supporting these incredible role models, we aim to inspire the next
generation of athletes and make a positive impact on our
communities."
"The Northern Super League was built on the idea that investment
in professional women's sports drives real change—not just for the
athletes on the field but for the entire sports ecosystem. Having a
committed partner like Intact Insurance, which shares our vision
for equity and accessibility, is helping to grow the game and
inspire the next generation," said Diana
Matheson, Founder and Chief Growth Officer, Northern Super
League. "Together, we're making professional women's soccer a
thriving part of Canada's sports
landscape."
The Northern Super League kicks off April
16 with its historic opening match between Vancouver Rise FC
and Calgary Wild FC at BC Place.
Investing in gender equity in sports
Intact is committed to fostering gender equity through its
investments in sports partnerships within the communities it
serves. In 2024, Intact became a Founding Partner of the
Professional Women's Hockey League (PWHL). As part of this
partnership, Intact is collaborating with the PWHL to expand access
to games for underserved youth and create more opportunities for
girls to play hockey. In January
2025, Intact supported four PWHL Day Off School Clinics,
providing young athletes with an opportunity to develop their
hockey skills alongside PWHL coaches and players in an inclusive
and engaging environment.
Investing in its people
Intact's value of respect is founded on seeing diversity as a
strength and on being inclusive and collaborative. Intact strives
to create a workplace environment where all women have support in
place to grow and thrive wherever they are in their career. In
Intact's Canadian business, women in vice president and above roles
make up almost 45 per cent of the leadership team. Intact is also a
platinum certified organization by Women in Governance. Only 10
organizations across Canada
received this distinction for achieving gender balance on their
board and executive team, while putting initiatives in place that
enable all women to thrive and grow.
About Intact Financial Corporation
Intact Financial Corporation (TSX: IFC) is the largest provider
of Property and Casualty (P&C) insurance in Canada, a leading Specialty lines insurer with
international expertise and a leader in Commercial lines in the UK
and Ireland. The business has
grown organically and through acquisitions to almost $24 billion of total annual operating direct
premiums written (DPW).
In Canada, Intact distributes
insurance under the Intact Insurance brand through agencies and a
wide network of brokers, including its wholly- owned subsidiary
BrokerLink. Intact also distributes directly to consumers through
the belairdirect brand and affinity partnerships. Additionally,
Intact provides exclusive and tailored offerings to high-net-worth
customers through Intact Prestige.
In the US, Intact Insurance Specialty Solutions provides a range
of Specialty insurance products and services through independent
agencies, regional and national brokers, wholesalers and managing
general agencies.
Across the UK, Ireland, and
Europe, Intact provides Personal,
Commercial and/or Specialty insurance solutions through the RSA,
123.ie, NIG and FarmWeb brands.
About the Northern Super League
(NSL)
The Northern Super League is Canada's first professional women's soccer
league, launching in April 2025 with
six founding clubs: Halifax Tides FC, Montréal Roses,
Ottawa Rapid FC, AFC Toronto, Calgary Wild FC,
and Vancouver Rise FC. Built by players and supporters, the
League is rooted in global best practices and strives to champion
Canadian excellence in sport, equity, and inclusion. For more
information, tickets and updates, visit www.NSL.ca.
SOURCE Intact Financial Corporation
