Collaboration marks another step in KITS' plan to
develop an ambitious Environmental, Social and Corporate Governance
strategy that includes zero footprint frames
VANCOUVER, BC, March 31, 2021 /CNW/ - KITS Eyecare
Ltd (TSX: KITS) ("KITS" or the "Company"), a digital eyecare
platform based in Vancouver, British
Columbia is pleased to announce an exclusive collaboration
with Karün Eyewear, a certified B Corporation based in Patagonia,
Chile to sell its high-quality
glasses made from recycled metals and fishing nets from Patagonia,
together with other discarded nylons and polycarbonates.
KITS' Karün collection features 27 unique styles in both
optical and sun and is available for order online at KITS.ca
retailing for as little as CDN$99.
Every purchase will help protect 400.000 hectares of pristine
Patagonian nature through a four-year program that also supports
600 rural entrepreneurs and their families.
"KITS and Karün share a similar ethos, that design and
high-quality eyewear can be made with sustainability in mind," said
Joseph Thompson COO of KITS. "This collaboration also provides us
with an opportunity to learn more about what KITS can do to reduce
waste and create great products while eliminating our environmental
footprint which is top of mind with consumers."
This collaboration is an extension of KITS' ongoing efforts to
develop a robust Environmental, Social and Corporate Governance
policy. KITS' goal is to create a zero environmental footprint line
of frames using upcycled materials from its Optical Lab and has
sent 1000 pounds of polycarbonate offcuts to Karün to explore
best practices for sustainability and conscience manufacturing.
"Working with KITS' strong digital presence, logistics and
technology with our Karün Conscious Development Model is an example
of how the business world can work and the impact we can create if
we come together. We can't wait to explore the possibilities the
future holds while working together with such a talented team,"
says Thomas Kimber, CEO of
Karün.
KITS maintains one of the largest inventories in optical with
over 400 styles in glasses and 100,000 frames in stock as well as
KITS' own brand and other designer styles including Tom Ford, Ray
Ban, Oakley, Gucci and more.
KITS' production facilities are located in Vancouver, British Columbia creating
manufacturing jobs right here in Canada. Glasses are produced in as little as
10 minutes and shipped very quickly.
About KITS:
KITS is a rapidly growing, digital eyecare platform providing
eyewear for eyes everywhere. We offer customers access to a vast
selection of contact lenses and eyeglasses, including our own
exclusive KITS designed products, as well as a robust suite of
online vision tools. Our efficient digital platform, backed by our
industry-leading manufacturing and designs, removes intermediaries
and enables us to offer great prices and deliver made to order
personalized products with incredible care and accuracy. We are
creating disruption in the industry by constantly pursuing
cutting-edge technologies to enable the best customer experience,
including online eyewear fitting tools, virtual try-on for glasses,
and an integrated online vision test. We strive to delight our
customers with our competitive prices, a convenient digital
shopping experience, fast and reliable delivery options and an
unrelenting focus on earning our customers' lifelong trust. For
more information on KITS, visit: www.KITS.com.
About KARÜN
Karün is a B Corp based in Patagonia that
links nature conservation with rural empowerment through product
innovation. The brand creates high-quality eyewear in a very
different way; using reclaimed, natural and/or noble materials and
working alongside local communities in Patagonia as a way of
empowering them to protect their wild territories. Different types
of waste like fishing nets, ropes and metals are collected by local
rural entrepreneurs, then recycled and turned into long-lasting
sunglasses, ensuring the highest standards in quality and
performance. To shop and learn more visit karunworld.com or find
Karün on Instagram, Facebook and Youtube.
SOURCE KITS Eyecare Ltd.