BlueRush IndiVideo provides easy-to-use
creative flexibility for marketers looking to increase engagement
and conversion
TORONTO, March 2, 2022 /CNW/ - BlueRush Inc. ("BlueRush"
or the "Company") (TSXV: BTV) (OTCQBX: BTVRF), an emerging
personalized video creation Software as a Service ("SaaS") company,
is pleased to announce it has joined the Brightcove
Marketplace to provide Brightcove customers personalized video
marketing capabilities.
"Increasingly, our customers are asking to add personalization,
calls to action, and other dynamic elements to their existing video
assets, hosted using the Brightcove Platform," said Steve Taylor, CEO of BlueRush. "This integration
will allow Brightcove customers to quickly and easily create
additional value from new or existing videos using our personalized
video creation at scale capabilities."
In today's digital world, personalized video marketing is
critical to success. As organizations continue to invest time and
money in video, they need to maximize their return on
investment.
Richard Pineault, CTO of
BlueRush, explains, "The BlueRush IndiVideo platform is built with
integrations to meet organization's personalized video marketing
needs. With just a few clicks, videos hosted on the Brightcove
Platform can be embedded into personalized templates that offer
significant and easy-to-use creative flexibility to marketing and
salespeople who want to achieve higher levels of engagement and
better conversion metrics."
"We are excited to welcome BlueRush to the Brightcove
Marketplace," said Rajan Shah, VP,
Technology Partners & Integrations at Brightcove. "The
IndiVideo integration will provide Brightcove customers with an
easy way to create personalized videos to capture the attention of
viewers and keep audiences engaged, all while leveraging the
reliable, scalable, and secure delivery of the Brightcove
Platform."
For more information about IndiVideo on the Brightcove
Marketplace
visit: https://marketplace.brightcove.com/details/individeo-for-brightcove
About BlueRush
BlueRush develops and markets IndiVideo™, a disruptive,
award-winning interactive, personalized video platform that drives
return on investment throughout the customer lifecycle, from
increased conversions to more engaging statements and customer
care. IndiVideo enables BlueRush clients to capture knowledge and
data from their customers' video interaction, creating new and
compelling data-driven customer insights. For more information,
visit: http://www.bluerush.com.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking Statements
Certain statements contained in this press release may
constitute "forward-looking information" as such term is defined in
applicable Canadian securities legislation. The words "may",
"would", "could", "should", "potential", "will", "seek", "intend",
"plan", "anticipate", "believe", "estimate", "expect" and similar
expressions as they relate to the Company, including the potential
value of the contract, are intended to identify forward-looking
information. All statements other than statements of historical
fact may be forward-looking information. Such statements reflect
the Company's current views and intentions with respect to future
events, and current information available to the Company, and are
subject to certain risks, uncertainties and assumptions. Material
factors or assumptions were applied in providing forward- looking
information. Many factors could cause the actual results,
performance or achievements that may be expressed or implied by
such forward-looking information to vary from those described
herein should one or more of these risks or uncertainties
materialize. These factors include, without limitation: changes in
law; the ability to implement business strategies and pursue
business opportunities; state of the capital markets; the
availability of funds and resources to pursue operations; a novel
business model; dependence on key suppliers and local partners;
competition; the outcome and cost of any litigation; the general
impact of the COVID-19 pandemic; as well as general economic,
market and business conditions, as well as those risk factors
discussed or referred to in disclosure documents filed by the
Company with the securities regulatory authorities in certain
provinces of Canada and available
at www.sedar.com. Should any factor affect the Company in an
unexpected manner, or should assumptions underlying the
forward-looking information prove incorrect, the actual results or
events may differ materially from the results or events predicted.
Any such forward-looking information is expressly qualified in its
entirety by this cautionary statement. Moreover, the Company does
not assume responsibility for the accuracy or completeness of such
forward-looking information. The forward-looking information
included in this press release is made as of the date of this press
release and the Company undertakes no obligation to publicly update
or revise any forward- looking information, other than as required
by applicable law.
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SOURCE BlueRush Inc.