/NOT FOR DISSEMINATION IN THE UNITED
STATES OR FOR DISTRIBUTION TO UNITED
STATES WIRE SERVICES./
EDMONTON, July 10, 2019 /CNW/ - Fire & Flower Holdings
Corp. and its wholly-owned subsidiary Fire & Flower Inc.
(collectively, "Fire & Flower" or the "Company") (TSXV: FAF),
today announced that it has received an additional licence to
operate a cannabis retail store in Westlock, Alberta from the Alberta Gaming,
Liquor and Cannabis Comission (the "AGLC").
Once opened, this store will be the 23rd Fire
& Flower branded, licensed cannabis store and will be
located at 10111 – 104 Avenue, Westlock, Alberta.
Fire & Flower recently announced its near-term rollout
schedule. The receipt of the 23rd licence for a cannabis
retail store demonstrates Fire & Flower's commitment to its
continued path to rapidly opening cannabis retail stores across
"The Westlock Fire &
Flower location was built out, in advance, in anticipation of the
issuance of additional licences by the AGLC. We are seeing cannabis
retail store licences being issued at an even more rapid rate than
we had initially anticipated once the moratorium on licences had
been lifted earlier this year," shared Trevor Fencott, Fire & Flower's Chief
Executive Officer. "The recent completion of our $27,000,000 financing positions Fire & Flower
to be able to respond to continued growth opportunities in cannabis
Fire & Flower will announce the opening date and time of the
Westlock store at its earliest
opportunity on its website at www.fireandflower.com/locations/.
The Company continues to focus on opening stores in other
Canadian provinces where private retail is permitted in addition to
its roll out plan in Alberta.
About Fire & Flower
Fire & Flower is a leading
purpose-built, independent adult-use cannabis retailer poised
to capture significant Canadian market share. The Company guides
consumers through the complex world of cannabis through
education-focused, best-in-class retailing while the Hifyre digital
platform connects consumers with cannabis products. The Company's
leadership team combines extensive experience in the cannabis
industry with strong capabilities in retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding
shares in Fire & Flower Inc., a licensed cannabis retailer in
the provinces of Alberta and
Saskatchewan and is a consultant
and licensor to Fire & Flower-branded retail locations in the
province of Ontario.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
This news release contains certain
forward-looking information within the meaning of applicable
Canadian securities laws ("forward-looking statements"). All
statements other than statements of present or historical fact are
forward-looking statements. Forward-looking statements are often,
but not always, identified by the use of words such as
"anticipate", "achieve", "could", "believe", "plan", "intend",
"objective", "continuous", "ongoing", "estimate", "outlook",
"expect", "project" and similar words, including negatives thereof,
suggesting future outcomes or that certain events or conditions
"may" or "will" occur. These statements are only
Forward-looking statements are based on the opinions and
estimates of management of the Company at the date the statements
are made based on information then available to the Company.
Various factors and assumptions are applied in drawing conclusions
or making the forecasts or projections set out in forward-looking
statements. Forward-looking statements are subject to and
involve a number of known and unknown risks and uncertainties, many
of which are beyond the control of the Company, which may cause the
Company's actual performance and results to differ materially from
any projections of future performance or results expressed or
implied by such forward-looking statements. No assurance can be
given that the expectations reflected in forward-looking statements
will prove to be correct.
The Company assumes no obligation to publicly update or
revise forward-looking statements to reflect new information,
future events or otherwise, except as expressly required by
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
SOURCE Fire & Flower Holdings Corp.