MONTRÉAL, Dec. 21, 2021 /CNW/ -
Hapbee Technologies, Inc. (TSXV: HAPB) (OTCQB: HAPBF) (FSE: HA1)
("Hapbee" or the "Company"), the Canadian-based wearable, wellness
technology company and creator of the Hapbee headband is pleased to
provide the following shareholder letter from Hapbee CEO
Yona Shtern.
Dear shareholders,
Why are we here?
When I was first approached about the opportunity to become CEO
of Hapbee, I was highly skeptical (as I have discovered most people
are) and I almost missed out on the most important journey of my
professional life. It didn't take long for curiosity to take hold
once I tried Hapbee for myself and that gave way to wonder,
excitement and ultimately a deep-seated sense of responsibility. I
believe that Hapbee represents a unique promise to change people's
lives for the better by helping them control how they sleep, work,
feel and play. That is our mission.
2021 was a transformative year for Hapbee as we laid the
groundwork to dramatically accelerate the Company's growth in 2022
and beyond.
Throughout this past year, we achieved several corporate and
operational milestones, some of which included strengthening our
leadership team, raising over $6
million of growth capital, a complete renovation of our
smartphone app (the control panel to our entire platform), and a
record sales month for the Hapbee wearable in Q4 2021.
Furthermore, our platform demonstrated definable stickiness
among its growing user base. This is what excites me. By July, we
had over a million hours played on the Hapbee wearable, and our
monthly active users increased quarter over quarter in 2021. Our
efforts have resulted in over 6,000 Hapbee devices shipped as of
December 2021 – with a growing number
of customers opting for our all-access subscription option. But I
want to stress: it's still early days for Hapbee, and the direction
we plan to take our Company.
Focusing on the Customer Experience
One of the key elements behind our product traction is the fact
that we started the year with just six signals and now we have up
to eight, with more than a dozen signal blends. This is a very
important aspect of our platform because Hapbee aims to help people
improve upon their daily routines when they utilize our
signals/blends. Optionality is key to the overall customer
experience.
When our customers choose to improve their personal
productivity, I want Hapbee to be a part of that process. The same
goes for their rest, relaxation, and recovery routines. This was
the genesis for having and continuing to bring forth new lifestyle
blends for our customers. Although a technology company at its
core, Hapbee represents a lifestyle and wellness platform. As
people's routines and lifestyles evolve, so too must our offerings.
Our platform has been engineered to do just that.
Product Pipeline
Next month, we will be at the Consumer Electronics Show (CES) in
Las Vegas, showcasing new product
concepts, which we have been developing in 2021. These offerings
are geared towards sleep and recovery – chief among them being our
mattress topper prototype, which is capable of transmitting Hapbee
signals and blends.
I look forward to the completion and the commercial release of
our sleep-related products, given that sleep-related signals/blends
have proven to be popular amongst our current user base. A rapidly
growing sub-sector within the wellness space, the sleep market is
one we intend to aggressively pursue as I believe our
value-proposition is one of a kind.
I can't think of a better venue than CES to introduce these
potentially transformative products to the market.
CES is hosted annually by the Consumer Technology Association
and represents one of the largest tech trade shows, with more than
1,800 firms worldwide as featured exhibitors, including Google,
Bosch, General Motors, and Nikon.
We plan to leverage CES to expand our growing retail and dealer
network, secure technology and wellness partnerships, and advance
our international expansion strategy. Members of Hapbee's executive
team, including myself, will be present at CES.
I encourage current and prospective shareholders to visit
Hapbee's booth (Booth 8107, inside the North Hall of the
Las Vegas Convention Center) if
they're in the Las Vegas area
between January 5th and 8th,
2022.
On the signals/blends front, we significantly expanded our
library in 2021; and this will be a continual theme for Hapbee
moving forward. Our platform is designed to give customers
optionality in their daily routines, and we must keep that top of
mind.
In October, we were pleased to announce that Dr. Drew Pinsky and Hapbee plan to collaborate and
create a "Dr. Drew Blend." The
launch of the new blend – which we will update shareholders on once
complete – will be promoted through Dr. Drew's extensive multimedia
platforms as well as Hapbee's own marketing channels.
Earlier this month, we released our holiday blends, and I
encourage you to try them out.
Expansion of Leadership Team
In June of this year, I was honored to take the reins as Hapbee
CEO. At the time, we had an exciting and one-of-a-kind platform
with great potential to help people with their daily routines.
However, as is the case with new and potentially disruptive
technologies, there was much work to be done, and some key
management hires were needed to prepare for larger-scale
commercialization.
In the second half of 2021, we added substantial depth to our
leadership team, who are now spearheading different initiatives to
grow our Company from a customer, brand awareness and revenue
perspective.
Jordan Neville - Director,
Customer Growth & Retention
Jordan has built a 10-year career in sales leadership roles and
entrepreneurship. He served as the Director of Sales at Peloton for
five years. During his tenure at Peloton, Jordan oversaw Peloton's
sales growth from one bike a week to over 10,000 bikes per day and
achieved a 97% retention rate in monthly subscriptions.
Iggy Rodriguez - VP,
Business Developments & Partnerships
Iggy has a 12-year track record of fostering key client
relationships and executing effective marketing campaigns in a
number of fields. Iggy entered the health and wellness space as the
Head of Global Partnerships at Therabody, curating deals with some
of the world's largest brands, teams and influencers. He started
his career in sponsorships with the Los Angeles Dodgers and was the
Director of Advertising and Partnerships for the Detroit
Pistons.
Eric Brassard, Chief
Strategy Officer
A proven leader in scaling disruptive tech for consumer-facing
companies, Eric brings more than 20 years of expertise in database
marketing, customer analytics and artificial intelligence systems
to the role. His extensive background includes senior management
and C-Suite roles at Saks Fifth Avenue, Microcell, Bell Aliant,
Rogers, Avon, Reader's Digest, Fido and others.
Looking Forward to 2022
The focus of our growth strategy next year is to dramatically
increase our customer base by expanding our reach and by showing
the marketplace how the Hapbee platform can enhance daily routines
as well as offering new devices that will leave a positive impact
on people's lives. We intend to achieve this with a multi-pronged
marketing, distribution and development strategy, including:
- Partnering with leading brand ambassadors
- Expanding our distribution through 3rd party dealers – both
online and retail
- Extending our product portfolio
- Releasing new lifestyle blends to meet a broader range of
needs
- Building the Hapbee community in social media
- Expanding the delivery of our products globally
- Optimizing and scaling our e-commerce marketing
Hapbee's team and I would like to thank all of our shareholders
for your continued support. None of our progress and the
opportunity that lies ahead would be possible without you. The last
six months or so have been an exciting period for Hapbee, as we
have positioned the Company to execute on its ambitious agenda for
2022. I believe it will be a year of transformative growth for the
Hapbee platform and, as a result, shareholder value.
Wishing you a holiday season of joy, good health and
wellness.
See you in 2022!
Sincerely,
Yona Shtern
CEO of Hapbee Technologies Inc.
About Hapbee
Canadian-based Hapbee is a wearable wellness technology company
that aims to help people enhance how they feel. Powered by patented
ultra-low radio frequency energy (ulRFE®) technology, Hapbee
de-livers low-power electromagnetic signals designed to produce
sensations such as Happy, Alert, Focus, Relax, and others. The
Company has offices in Montreal,
Vancouver, Seattle and Phoenix.
Hapbee is available for purchase at Hapbee.com.
Forward-Looking Information
Certain statements included in this news release constitute
forward-looking information or statements (collectively,
"forward-looking statements"), including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", "may", "should" and similar expressions to the extent
they relate to the Company or its management. The forward-looking
statements are not historical facts but reflect current
expectations regarding future results or events. This news release
contains forward-looking statements. These forward-looking
statements are based on current expectations and various estimates,
factors and assumptions and involve known and unknown risks,
uncertainties and other factors. Any statements about Hapbee's
product marketing and development initiatives; and the introduction
of new products or services; are all forward-looking information.
Forward-looking statements are not guarantees of future performance
and involve risks, uncertainties and assumptions which are
difficult to predict. Such statements and information are based on
numerous assumptions regarding the Company's ability to meet its
planned product marketing and development initiatives and the
Company's ability to achieve its e-commerce rollout and full-scale
commercial launch as anticipated.
Factors that could cause the actual results to differ materially
from those in the forward-looking statements include, delays in
design, production, manufacturing, development or releases of
signal blends, collection of data from customer use, or the Company
may not be able to achieve its targets as anticipated or at all;
changes in legislation and regulations; increase in operating
costs; equipment failures; failure of counterparties to perform
their contractual obligations; litigation; the loss of key
directors, employees, advisors or consultants and fees charged by
service providers. Forward-looking statements contained in this
news release are expressly qualified by this cautionary statement.
These risks, uncertainties and assumptions include, but are not
limited to, those described in Hapbee's annual information form
dated January 27, 2021, a copy of
which is available on SEDAR at www.sedar.com, and could cause
actual events or results to differ materially from those projected
in any forward-looking statements. These statements should not be
read as guarantees of future performance or results. Such
statements involve known and unknown risks, uncertainties and other
factors that may cause actual results, performance or achievements
to be materially different from those implied by such statements.
The Company assumes no responsibility to update or revise
forward-looking information to reflect new events or circumstances
unless required by law. Readers should not place undue reliance on
the Company's forward-looking statements.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE Hapbee Technologies Inc.
