iSIGN Media and Mac's Convenience Stores Sign New Five-Year Service Agreement
January 29 2012 - 5:13AM
PR Newswire (Canada)
TORONTO, Jan. 30, 2012 /CNW/ - iSIGN Media Solutions Inc. ("iSIGN"
or "Company" , a leading provider of interactive mobile advertising
solutions that serves advertisers, manufacturers, retailers and
advertising agencies throughout North America, today announced that
they and Mac's Convenience Stores Inc. ("Mac's") have signed a
Virtual Private Advertising Network Services Agreement ("VPAN").
The signed agreement is effective December 16, 2011 and is for a
five (5) year term with an option for an additional five (5) years.
The agreement sets out the terms and conditions of the companies'
mutual working relationship to maximize advertising on the network
for the term of the agreement. The agreement allows for Mac's to
acquire three million warrants to acquire three million iSIGN
shares, at an exercise price of $0.50 with a five-year exercisable
life. Additionally, Mac's has the option of acquiring up to 5% of
iSIGN's outstanding shares, subject to TSX – Venture Exchange
approval. Mac's parent company, Alimentation Couche-Tard Inc., has
added to this agreement the option to add the existing 124 Circle K
stores in Eastern Canada to the current Mac's network within the
next 18 months or sooner. "We are pleased to have this agreement
signed and in place," said Alex Romanov, iSIGN's Chief Executive
Officer. "With the agreement now signed, we can fully expedite the
launch of iSIGN's software and antennas throughout the Mac's chain
and expand upon our metrics-gathering trials and testing with
additional equipment." "The signing of this agreement took longer
than anticipated due to the addition of the Circle K stores in
Eastern Canada," added Mr. Romanov. "However, we feel that the
inclusion of those 124 stores more than outweighs the additional
time it took to reach an agreement." Once the installation of the
software in the Mac's chain is complete, iSIGN will have the
world's largest fully interactive digital signage network, reaching
an average of 1.5 million consumers a day in Mac's stores, as well
as the expanded reach generated by iSIGN's software and equipment
to consumers in the vicinity of each store. The installation will
deliver daily data on an unparalleled scale, providing highly
detailed, technology-driven metrics that enable ad revenue
targeting to improve ROI. About iSIGN MediaiSIGN Media is a North
American leader in multiplatform advertising solutions that utilize
Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver
rich media, permission-based messages to engage consumers more
deeply and cost-effectively. The resulting business intelligence
and real time metrics, gathered through iSIGN's patent-pending
advertising platform, deliver insights into emerging consumer
behaviors that help advertisers measure their efforts and make
better business decisions to increase ROI and customer loyalty.
Headquartered in Richmond Hill, Ontario, with R&D and customer
support operations in Vancouver, BC and Tampa, FL, the Company has
also grown to become the largest owner/operator of in-store digital
media in Canada with 5,600 digital signs in 1,400 locations.
Partners include: AOpen America Inc. and IBM, with solution
distribution by BlueStar Inc. iSIGN is publicly traded in Toronto
(TSX.V) Additional information can be found at www.isignmedia.com.
Forward-Looking StatementsThis news release includes certain
forward-looking statements that are based upon current
expectations, which involve risks and uncertainties associated with
iSIGN Media's business and the environment in which the business
operates. Any statements contained herein that are not statements
of historical facts may be deemed to be forward-looking, including
those identified by the expressions "anticipate", "believe",
"plan", "estimate", "expect", "intend", and similar expressions to
the extent they relate to the Company or its management. The
forward-looking statements are not historical facts, but reflect
iSIGN Media's current expectations regarding future results or
events. These forward-looking statements are subject to a number of
risks and uncertainties that could cause actual results or events
to differ materially from current expectations. iSIGN Media assumes
no obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those
reflected in the forward-looking statements. © 2012 iSIGN Media
Solutions Inc. All Rights Reserved. All other trademarks and trade
names are the property of their respective owners. Neither the TSX
Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accepts
responsibility or accuracy of this release. SOURCE iSIGN Media
Solutions Inc. iSIGN Media Solutions Inc. CONTACT: CONTACT: Belinda
Rooney of SSPR,
+1-609-750-9110,brooney@sspr.comhttp://www.isignmedia.com
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