Playmaker Capital Inc. to Promote Its Brands at the Brazil Formula 1 Heineken GP de São Paulo 2022
March 30 2022 - 9:00AM
Business Wire
Playmaker Capital Inc. (TSXV: PMKR) (“Playmaker”), the digital
sports media company that delivers authentic content through its
portfolio of sports media and technology brands, announced today
that its brands will be promoted at the Formula 1 Heineken GP de
São Paulo 2022. The Grand Prix, taking place from November 11 – 13,
2022 at the Autódromo José Carlos Pace, is highly anticipated after
the 2021 edition of the event attracted 181,000 patrons over the
course of the three-day event.
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the full release here:
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PHOTO CREDIT: BETO ISSA
Among the Playmaker brands promoted at the event will be
Bolavip, the soccer-centric, multi-channel property that was ranked
as the number one sports website in Brazil in February 2022 by
Comscore Inc.1 As a market leader in Latin America, Playmaker will
continue to develop lasting business with global brands such as
Formula 1 GP de São Paulo to support partners with access to scale
of audience, and to continually elevate the value of Playmaker’s
brands in the region.
“From Fittipaldi to Senna, Brazil has a very rich history in F1
and we are incredibly excited to be able to be part of the Formula
1 Heineken GP de São Paulo 2022, one of the highest profile sports
events in Brazil, a key market for Playmaker and Futbol Sites,”
commented Jordan Gnat, Playmaker CEO. “Brazilians are among the
most passionate sports fans worldwide and Brazil is one of our
biggest markets. Being part of this marquee event just before the
World Cup will provide incredible momentum for our company in what
will be a truly event-filled second half of 2022. With sports
betting regulation anticipated to be in place by Q4 2022, our
company is poised for sustained growth in Brazil.”
Playmaker has made the Brazilian market a core focus of its
growth strategy, and since July 2021, it has made several key
acquisitions in the region. In addition to Bolavip, Playmaker owns
and operates Somos Fanáticos, SuperPoker, and Antenados no Futebol.
In December 2022, Playmaker also acquired Futmarketing, a leading
Brazilian-based digital media and marketing group, further
strengthening and diversifying the company’s portfolio in Brazil,
South America’s largest country with a population in excess of 210
million people.
TSX VENTURE EXCHANGE DISCLAIMER
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
ABOUT PLAYMAKER
Playmaker Capital Inc. (TSXV: PMKR) is a digital sports media
company that lives at the intersection of sports, betting, media
and technology. Playmaker is building a premier collection of
sports media brands, curated to deliver highly engaged audiences of
sports fans to sports betting companies, leagues, teams and
advertisers.
For more information, visit: playmaker.fans or contact Playmaker
Chief Executive Officer Jordan Gnat via email jgnat@playmaker.fans
| T: (416) 815-4993
To sign up for Playmaker’s Investor Alerts, visit:
playmaker.fans/investors.
__________________________ 1 Comscore Media Metrix® – Sports –
February 2022 – Multi Platform – Desktop 6+ and Total Mobile 18+ –
Total Visits – Brazil
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