PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF), ("PNI" or the "Company"), the
leading innovator in online and in-store digital media solutions for retailers,
will host an open meeting for investors, analysts and financial professionals on
Thursday, September 15th, 2011. Management will discuss the Company's growth
plan and provide investors with a better understanding of PNI's strategy to
extend the PNI Digital Media Platform to deliver transactions for multiple lines
of on-demand merchandise for the world's largest retailers. 


The investor meeting will be held on Thursday, September 15th, 2011 from 10:00am
ET to 1:00pm ET at the InterContinental New York Barclay, 111 East 48th Street,
New York City, NY. 


The program will include presentations by Peter Fitzgerald, Chairman, Kyle Hall,
Chief Executive Officer, Aaron Rallo, President and Chief Operating Officer and
Simon Bodymore, Chief Financial Officer. The program will conclude with lunch
and a question and answer session. 


"PNI is looking forward to providing further detail on our growth plans," said
Kyle Hall, Chief Executive Officer of PNI Digital Media. "We will present our
plans for our core photo business as well as our new social stationery and
business printing platform extensions."


Anyone planning to attend may RSVP by contacting Simon Cairns at (866) 544-4881
or ir@pnimedia.com. 


About PNI Digital Media- PNI Digital Media operates the PNI Digital Media
Platform, which provides transaction processing and order routing services for
major retailers. The PNI Digital Media Platform connects consumer-ordered
digital content, whether from online, in-store kiosks, desktop software or
mobile phones, with retailers that have on-demand manufacturing capabilities for
the production of personalized products such as photos, photo books, photo
calendars, business cards and stationery. PNI Digital Media successfully
generates millions of transactions each year for retailers and their thousands
of locations worldwide. 


Further information on our company can be found at www.pnimedia.com. 

The statements that are not historical facts contained in this release are
forward-looking statements that involve risks and uncertainties. PNI Digital
Media's actual results could differ materially from those expressed or implied
by such forward-looking statements. Factors that could cause or contribute to
such differences include, but are not limited to, changes in technology,
employee retention, inability to deliver on contracts, failure of customers to
continue marketing the online solution, competition, general economic
conditions, foreign exchange and other risks detailed in the Company's annual
report and other filings. Additional information related to the Company can be
found on SEDAR at www.sedar.com and on the SEC'S website at
www.sec.gov/edgar.shtml. The information contained herein is subject to change
without notice. PNI Digital Media shall not be liable for technical or editorial
errors or omissions contained herein.


The TSX Venture Exchange has neither approved nor disapproved the information
contained in this release. PNI Digital Media relies upon litigation protection
for "forward-looking" statements.


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