MONTREAL, Feb. 23,
2023 /CNW/ - Reitmans (Canada) Limited has moved into an exciting new
e-commerce phase with the introduction of an online marketplace
("RCL Market") on its websites. Now live, RCL Market extends the
range of products offered online by its three powerful brands –
PENN. Penningtons, Reitmans and RW&CO. – into new categories
such as footwear, beauty, accessories, home and more.
Powered by Mirakl, the industry's first and most advanced
enterprise marketplace SaaS platform, RCL Market offers
handpicked products from trusted partner brands – many of whom are
part of the Mirakl Connect ecosystem of high quality, curated
sellers.
"We are extremely proud to be partnering with Canadian and
international brands, big and small, to take our e-commerce
offering to this next level," said Jackie
Tardif, President of the Reitmans brand and Executive
Sponsor of the RCL Market Project. "A third of Canadian women
are already turning to our nationally recognized brands for their
fashion needs. By launching RCL Market, we are taking a step closer
to becoming an e-commerce destination – beyond fashion and apparel
– for our clients."
"Our customers are at the core of everything we do, and this is
an exciting enhancement to their online experience with us," added
Lisa Reitman, Vice-President,
Customer Experience, and Co-Director on the RCL Market Project. "We
are leveraging our extensive customer insights to offer a unique
and new selection of products. We continue to make the shopping
experience easy and fun with this expanded business model. It's a
win-win."
"Our private label products have an established reputation in
the market for exceptional fit, quality and style," continued
Jean-Francois Fortin,
Vice-President, Planning & Allocation for the RW&CO. brand,
and Co-Director on the RCL Market Project. "RCL Market allows us to
partner with like-minded brands to build on our reputation,
carefully extending our product offering into new categories that
we know our customers will love, while remaining true to our brand
identities."
"Today's shoppers want convenience, selection, and value – and
they want it from the brands that they already know and love," said
Adrien Nussenbaum, Co-Founder and
Co-CEO, Mirakl. "As the first fashion specialty retailer in
Canada to launch a curated
marketplace, Reitmans (Canada)
Limited is rising to the challenge, giving customers greater choice
while maintaining the same great brand and experience.
Congratulations to the Reitmans (Canada) Limited team on your vision and
innovation. Mirakl is proud to partner with you in this exciting
new chapter to accelerate e-commerce growth."
"We have brought together some of the brightest and most
experienced talent to build the RCL Market team," added Tardif. "We
are energized about this first step and are committed to pushing
the envelope in this space, by growing our offering and continually
innovating as we go."
Since going live, customer reaction has been extremely positive.
With a growing list of sellers and brands, this is just the
beginning of the company's journey in the marketplace space.
Customers can access RCL Market products by visiting
www.reitmans.com, www.penningtons.com, and www.rw-co.com.
Vendors interested in joining the RCL Market offering can apply
by visiting www.reitmanscanadalimited.com/rclmarket.
About Reitmans (Canada) Limited
The Company is a leading women's specialty apparel retailer with
retail outlets throughout Canada
and a robust e-commerce presence. The Company operates 406
stores consisting of 235 Reitmans, 91 Penningtons and 80 RW&CO.
The Company is a publicly traded company listed on the TSX Venture
Exchange (TSXV: RET) (TSXV: RET-A). For more information,
visit www.reitmanscanadalimited.com.
SOURCE Reitmans (Canada)
Limited